Welcome to the Future of Remote Work in Canada

The COVID-19 pandemic has accelerated the shift towards remote work in Canada and companies are now realizing the benefits of this new way of working. The future of remote work in Canada looks bright as more and more companies are embracing it as a permanent option for their employees. One of the main benefits of […]

6 Lesser-Known Methods to Convert Website Traffic Into Leads and Increase Revenue

You apply powerful marketing methods to increase organic and paid traffic to your site. GREAT! After all, powerful and effective marketing strategies drive potential traffic. But, high traffic doesn’t always translate into sales revenue. So, failing to convert traffic into leads is only HALF THE BATTLE. According to Forrester Research Report, “more than 97% of […]

4 Digital Marketing Trends You Should Address During Pandemic In 2021

COVID-19 pandemic has caused many digital marketing agencies to modify and re-examine their marketing strategies and processes. Hence, the digital marketing landscape is not what it was at the beginning of 2020. Coronavirus is the reason some trends are accelerating and moving to the forefront. As a business owner, you should partner with a digital […]

Know Latest Google Ads Features and Get the Most Out of It

Google has unleashed several new smart features and ways to buy ads on its different channels. We are exploring one of the newly released Google Ads features, “Getting Impressions on Display and YouTube Ads” and will guide you on how to make most of this feature. Let’s uncover. Display and YouTube Ads Video and display […]

Apply These 10 Techniques to Improve Local Marketing Strategy

Wondering how to help your clients win businesses in your community? If so, this blog is worth a read. While being engaged in the turbulent seas of marketing, don’t lose sight of one of your most significant audiences: your local market. You may need to apply some targeted tactics to reach local audiences. Let’s uncover […]

4 Post-Pandemic Marketing Strategies to Survive and Thrive Your Business

The world has grappled with coronavirus pandemic. COVID-19 has hit everyone hard. And businesses are no exception. Have you ever taken heed of what the post-pandemic world would mean for your business? Pandemic has increased the speed at which the world is adopting “DIGITAL PLATFORMS.” It has empowered many online industries, innovated the way marketing […]

Google Expands Editing Capability for GMB Profile in Search and Maps

Google is always committed to building tools that make it easier for business owners to update how their business appears to potential customers on Google Search and Maps. With this goal, Google has expanded editing capability for GMB (Google My Business) profile in Search and Maps as well as has started offering Pointy – a […]

Your No-Nonsense Copywriting Guide

Copy on your website represents the quality and tone of your brand. It should be aspirational, actionable and easy-to-digest. So, crafting copy for websites is a bit difficult. It takes creativity, skill, focus and a deep understanding of your consumers to woo them. Copy writing is all about your habits that make it easier to […]

Google Now Shows Why It Ranked a Specific Search Result

Picture this, you type words in Google, hit ‘ENTER’ on your keyboard and see crazy lots of relevant results in a fraction of a second. You may wonder how the search engine connects results to the words you typed. Of late, Google has announced to list many of the factors why it ranked a specific […]

Google Updates: Phrase and Broad Match Keywords Are Preferred Now

Google Ads has updated the way queries are matched to keywords. The search engine will now be preferring phrases and broad match keywords that are identical to queries. Google has updated the keyword matching process for queries with no identical keyword match. Moreover, the company has unveiled that it will now use the capabilities of […]