Learn from our community entrepreneurs! In this interview, Michael Smith shares the story of building and growing Planet Naturopath, located in Victoria, British Columbia, Canada
I am a naturopath who works with clients around the world with virtual consultations. The big difference with my business that allows me to work virtually and not see physical clients is that I do very detailed functional medicine testing to understand the underlying cause of a client's health issues and not just treat the presenting symptoms.
Some types of tests I offer are detailed pathology testing, advanced stool testing to assess the microbiome and gut health, and detailed hormone testing. Most of these tests can be done anywhere in the world, and with the exception of the pathology, testing can be done in the comfort of your home, so you don't have to visit your doctor or a clinic.
My biggest business accomplishment has been able to transform my clinic into a virtual clinic 6 years ago. This not only enabled me to see clients worldwide, but I was able to live between Canada, where my wife is from, and my home country of Australia, and spend more time with my family and not have to travel to get to work.
Now with COVID disrupting businesses around the world, I found that my online business was not affected by all of the shutdowns that other health businesses experienced.
The paperwork and the administration side of things is my least favourite aspect of running a business, but still an important part of the business that has to be done right. I try to automate as much of this part of the business as possible, but it still takes up precious time.
1. Don't try and please everybody. Know your ideal client and focus on them.
2. Be organized and keep up with the admin on a regular basis.
3. Hire people to do the parts of the business that you don't have to do. Focus on being the expert. It took me too long to hire people to help with email and other admin tasks.
If you are a solopreneur, startup, or small-medium business owner, and would like to share your story, expertise and thought leadership, then please answer an online interview questionnaire. Your feedback on building successful teams can also help fellow entrepreneurs learn to scale. We’d love to feature your journey in our community.
In today’s world, the key to the future of businesses lies in harnessing the power of technology and community-based networks for growth. The small business industry faces several challenges, such as digital adoption, rising customer acquisition costs, declining margins, difficulties with partner recruitment, talent shortages etc. Grow Peer is a Peer-to-Peer (P2P) business platform that helps small businesses connect with customers, engage partners and hire on-demand talent in innovative ways, with no service fee. Create a free account today to explore more.
Empowering SMBs with smart tools and cost-effective solutions to address their sales, marketing, operations, and talent needs. Our solutions are specifically designed to fuel the growth of local communities.