Your website’s copy reflects the essence of your brand. It needs to be aspirational, actionable, and easy to digest. Crafting great copy isn’t just about stringing words together—it’s about honing habits that make writing impactful and persuasive. If you’re ready to elevate your copywriting game, these actionable tips will help you connect with your audience, inspire action, and create memorable experiences.
1. Barf Out Body Text
Sometimes, the best way to overcome writer’s block is to let go and just write.
- Write whatever comes to mind without worrying about grammar or structure.
- Keep typing without pausing to edit.
- Focus on moving your fingers and getting ideas onto the page.
Editing comes later—separating the writing and editing processes will unlock creativity and keep you in the flow.
2. Write to a 7th Grader
Clarity is king. Writing for a 7th-grade reading level doesn’t mean dumbing down your content—it means cutting jargon and making your ideas accessible.
- Avoid overused buzzwords like “drive innovation” or “think outside the box.”
- Test your content with someone outside your industry to ensure your message resonates.
- Practice simplifying complex ideas without losing depth.
Readers will appreciate your clarity, and your message will stand out in a sea of generic content.
3. Narrow Your Focus
Each piece of copy should revolve around one clear idea, guiding the reader from headline to conclusion.
Example:
- Bad: “7 tips to write social media copy for marketing.”
- Better: “7 tips to write social media copy for small business marketing.”
- Best: “7 tips to write social media copy for marketing SaaS startups.”
A narrower focus helps you create content that delivers real value to a specific audience, increasing engagement and relevance.
4. Simplify Your Punctuation
Complex grammar can slow down readers. Aim for simple, clear sentences that keep your audience engaged.
- Avoid semicolons or colons; rewrite sentences if necessary.
- Don’t hesitate to start sentences with “And” or “But.”
- Keep paragraphs short and transitions smooth to maintain readability.
You’re writing for busy, distracted audiences, so clarity should always take precedence over strict grammatical rules.
5. Write with a Purpose
Purpose-driven writing ensures every piece of content has a clear objective.
Ask yourself:
- What action do you want readers to take? (e.g., click a button, feel inspired, learn something new.)
- How can your writing lead them to that action?
Define your purpose at the start of your draft and keep it visible until your copy is complete. This focus will help you craft content that drives results.
6. Empower Your Readers
Make your readers feel accomplished by breaking up content into digestible sections.
Talisman for reader success:
- Short sentences and paragraphs.
- Bolded lines to highlight key points.
- Bullets and transition lines to guide readers down the page.
A visually clean layout ensures readers stay engaged and absorb your message effortlessly.
Summary
Effective copywriting begins with a deep understanding of your target audience. Without this foundation, even the most polished words will fail to resonate. Know your audience’s desires, challenges, and what they need to hear.
Additionally, focus on solving real-world problems step by step and use your expertise to add authenticity. Writing with clarity, focus, and purpose will ensure your copy not only attracts attention but also drives meaningful action.
