Marketing Automation
Marketing Automation simplifies the process of executing, tracking, and analyzing marketing campaigns by automating repetitive tasks. This helps marketers to focus on strategy while ensuring timely, relevant communication with customers.
- Online Lead Forms: Collect lead information directly through customizable online forms that automatically feed into your marketing and CRM systems.
- Referral and Promotion Codes: Track customer referrals and promotion code usage to analyze the success of specific campaigns.
- Campaign Analysis: Automatically track campaign performance and analyze results to optimize future marketing strategies.
- Lead Source Management: Manage the source of leads, understanding where they come from and which channels yield the best results.
- E-mail Campaign Management: Create and manage email campaigns, track performance metrics, and optimize campaigns based on customer engagement.
- Paid Search Marketing: Manage and track paid search campaigns to drive traffic and improve visibility across search engines.
- Natural Search Marketing: Improve organic search rankings with targeted strategies and consistent content that adheres to SEO best practices.
- Targeted Segment Creation: Segment customers based on behavior, demographics, or interests to ensure that marketing efforts are highly relevant.
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) helps improve the visibility of your website on search engines, driving organic traffic and increasing brand awareness. ERP systems can integrate SEO tools to manage and track optimization efforts across your website.
- Meta Tags: Manage meta titles, descriptions, and keywords for each page to improve search engine rankings.
- Alt Image Tags: Enhance accessibility and improve SEO by adding descriptive alt text to images.
- Page Titles: Optimize page titles to reflect key keywords and improve search engine visibility.
- Breadcrumbs: Implement breadcrumb navigation for a better user experience and improved SEO.
- 301 Permanent Redirects: Ensure that traffic is properly redirected from outdated or moved pages to the most relevant and current content.
- Friendly URLs: Create URLs that are clean, easy to read, and SEO-friendly, improving both usability and search rankings.
- Site Search: Implement a robust site search feature that helps users find relevant information quickly while supporting SEO efforts.
Partner Relationship Management
Partner Relationship Management (PRM) ensures effective collaboration between your business and its partners. ERP systems streamline joint marketing efforts, manage lead-sharing processes, and ensure both parties benefit from successful campaigns.
- Joint Lead Management: Share leads with business partners in real time and track their progress through the sales funnel.
- Joint Sales Forecasting: Work with partners to forecast sales, plan marketing efforts, and align on targets.
- Marketing Campaigns: Collaborate on co-branded marketing campaigns to expand reach and improve visibility in target markets.
- Order Placement and Tracking: Streamline order management and track joint sales through the ERP system, ensuring accurate and timely delivery.
- Volume/Negotiated Pricing: Offer special pricing to partners based on volume, negotiated deals, or long-term contracts, ensuring competitive edge.
- Promotional Discounts: Manage partner-specific promotional discounts and track their impact on sales and customer acquisition.
- Referral Revenue Tracking: Track and report on referral revenue generated by business partners, ensuring proper compensation and recognition.
- Sales and Marketing Library Publishing: Provide partners with access to marketing resources, sales literature, and other relevant materials to support their sales efforts.
Customer Care Support
Providing efficient online support is essential for customer satisfaction and retention. Integrated ERP systems help manage customer queries, support tickets, and case management in one centralized platform.
- Knowledge Base: Offer self-service support with a knowledge base that allows customers to find answers to common questions and issues.
- Trouble Ticket Creation: Streamline support processes by creating and managing trouble tickets, ensuring issues are resolved efficiently.
- Online Case Form: Allow customers to submit detailed cases or support requests online, which are automatically tracked and routed to the appropriate team.