Web Development

10 Best PHP Frameworks To Use in 2022

PHP is the world’s most popular server scripting language for several reasons –ease of use, flexibility and others. It is widely used by sites, such as Facebook, Instagram and Wikipedia. 

  • Approximately, 79% of all websites use PHP. 
  • It is 8 times more popular than ASP.NET.

However, coding in PHP or any language often becomes monotonous and repetitive. That’s where a PHP framework comes into the picture.

What is A PHP Framework?

In programming, frameworks extend the supporting structure for building a generic software application. It streamlines the web app development process, promotes rapid application development (RAD) and enables programmers to add functionality to a web application without writing critical additional code. 

Further, the PHP framework helps build more stable applications, reducing the amount of repetitive coding. It provides developers with a template to make PHP-powered software applications, and ensure proper database interaction. Using a PHP framework, developers have enough time for creating actual web applications rather than spending time writing code repeatedly. 

Why Use a PHP Framework?

Benefits of the PHP framework are manifold. It assists you by

  • Increasing custom web app development process
  • Simplifying web application maintenance
  • Preventing developers from writing complex code
  • Working with databases more efficiently
  • Automating common web development tasks
  • Protecting websites from targeted security attacks
  • Performing unit testing efficiently

While using PHP is fair enough, what is the best PHP framework to use in 2022? 

Are you ready to know the answer! 

Read.Using PHP frameworks for website development should be easy enough. Below are the top PHP frameworks you can use as a web development company in Toronto.

Laravel Laminas ProjectCodeIgniterSlimSymfony
PhalconFuelPHPPHPixieCakePHP Yii

1) Laravel

Hire Laravel Developer Today!

With a public release in 2011, Laravel has become one of the most popular PHP frameworks.  Though comparatively young, it is packed with numerous fantastic features.

A few of the unique features of Laravel are its propensity for scaling, elegant syntax and design that favours progressive growth. Described as expressive, a large and helpful community, this PHP framework is easy to understand with little boilerplate code.

Laravel is efficient enough to build complex applications. It has more technical features such as a template engine, security,  routing, and authentication that support this endeavour.  

2) Laminas Project

Formally known as Zend, Laminas Project is a ‘glue’ framework. It means that the architecture of the framework is component-based. 

While the Laminas Project uses an MVC (model-view-controller) software pattern, it has enterprise-ready PHP components that include event dispatchers, dependency injection, input validation, pagination, filtering, and more. 

The framework is comprised of three parts — 

  1. Components and MVC
  2. Mezzio
  3. API tools

MVC (model-view-controller) is one of the most often used industry-standard web development frameworks for creating  extensible and scalable projects.

Mezzio empowers developers at a web development company to create PHP middleware. Middleware has the quality to bridge hardware and software. API tools should be self-explanatory. These help developers build RESTful APIs.

3) CodeIgniter

Hire CodeIgnter Developer Today!

Next PHP framework for 2022 use is CodeIgniter. It is known for speed and simplicity. A powerful PHP framework with a very small footprint, CodeIgniter is built for web app developers who need an elegant and simple toolkit for creating full-featured websites.

While you can use an MVC software architecture with Codelgniter, it is not required to increase the flexibility of the framework. CodeIgniter also offers features to handle errors and easy-to-read documentation. 

Further, Codelgniter offers out-of-the-box libraries to connect with the database and perform several operations, such as uploading files, sending emails, managing sessions, etc.

4) Slim

Slim is a PHP micro-framework. Micro frameworks are an alternate option to full-stack frameworks. They allow restricted functionality. While this might sound like a drawback, micro frameworks such as Slim have the potential to keep things simple. 

If Slim is used correctly, starting a web app development project will not be overly complicated.  Experienced web developers can easily add additional functionality. 

Other benefits of Slim include features like Session, URL routing, cookie encryption and client-side HTTP. Your PHP development team can use Slim to build RESTful APIs and web services.

5) Symfony

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Symfony is a framework with reusable PHP components and libraries. With reusable components, this PHP framework enables developers to easily mitigate repetition in the coding process.

Originally, Symfony was inspired by the Spring Framework, a Java micro framework. Despite being a bit more complex to get started with, this framework has close similarities with Lavarel.

Some of the salient features of Symfony are database support, modular component system, and debugging toolbar. Such features entice PHP developers in building web applications, APIs, microservices, and web services.

6) Phalcon

Phalcon is a PHP web framework, which has better performance in comparison to other frameworks like Slim, Lumen, etc. This full-stack framework is primarily set out to present a non-traditional way for creating web applications. 

The more salient features of Phalcon are its code compilation, low-level architecture, memory management, security protections and lack of file reads. All that leads to resulting in improved performance. 

Phalcon framework is written in C and it is in some ways a C-extension. However, since it is a PHP framework, you do not need to use C to use Phalcon.

7) FuelPHP

FuelPHP is a simple, fast and flexible PHP framework. Designed from the ground up to have full support for HMVC as part of its architecture, FuelPHP uses a hierarchical variation of the MVC (Model-View-Controller) architecture. 

The benefits of this unique framework include extensibility, increased modularity, better code organization and reusability

Security in FuelPHP is superb with features that embrace cross-site request forgery (CSRF) protection, filtering for inputs and output encoding, uniform resource identifiers (URIs), and cross-site scripting (XSS).

8) PHPixie

Similar to FuelPHP, PHPixie encompasses a hierarchical model-view-controller (MVC) pattern. Initially, it was developed using independent components that can be used as it is in the framework itself. PHPixie components warrant beneficial modularity with minimal dependencies. 

This PHP framework was started as a micro framework and slowly evolved to be one of the most prominent full-stack PHP frameworks while retaining its high performance. Further, PHPixie ensures high performance, ease of use, and low coupling among other things.

9) CakePHP

Hire CakePHP Developer Today!

CakePHP is a rapid development PHP framework. It was modelled after Ruby on Rails. This framework is easy to install and straightforward to use. ‘Convention over configuration (COC) is one of the many well-known software engineering concepts that power the framework. 

CakePHP has a wide range of libraries with useful components that further the implementation of this concept. The framework also has a diverse set of security features like password hashing, encryption and CSRF protection.

10) Yii

Yii is the perfect choice for those programmers who are new to PHP. Its documentation is refreshingly comprehensive. It lets programmers learn how to make an app, as well as learn more about working with databases or MVC patterns. 

Besides an MVC architecture, some of Yii’s features include the unit and functionality testing, error handling, security measures such as XSS and CSRF, and a layered caching system. 

Choosing the Right PHP Framework

Choosing the right PHP framework is difficult. Scanning through the above frameworks, you will find that many of these frameworks offer an abundance of benefits.

Frameworks such as Larval, Phalcom are suitable for large and complex applications. Symfony and Slim are ideal for businesses that want to start small, though scaling is an option as well with these frameworks. CodeIgniter is a powerful framework with little configuration.

There are multiple choices to compare frameworks against. However, consider looking to a reputable web development company in Toronto for the most suitable PHP framework in 2022.

Find Your Web App Developers at Jivaso Today!

Web Development

How DevOps Innovates the Way You Run Your Business

The influx of internet and software has transformed the way consumers shop, invest, learn or even entertain themselves. It has also influenced the way businesses are being operated. It is the age of internet and software that not just supports businesses but has become integral components of every part of a business. 

Organizations interact with their customers through software, teams collaborate using specific applications, enterprises use software for increasing operational efficiencies and transforming every part of the value chain, such as communications, logistics, and operations. 

Do you think you adapt to this swift change and compete with challenges? 

Do you want to be more efficient like your peers in delivering the best features to end-users?  

That’s where DevOps methodology comes into the picture. DevOps culture aims to simplify the development process of software, enabling engineers to build, test and maintain the infrastructure and tools. It makes sure speedy development and release of the software. 

However, every development strategy with DevOps requires an additional set of skills specific to its environment.

What is DevOps?

A compound of development (Dev) and operations (Ops), DevOps is a combination of a culture, set of processes, tools to continually develop software in a hassle-free way and provide value to customers. It allows your team to create and improve applications and services at a higher velocity than they can do with traditional software development approaches. 

Using DevOps means you are evolving and enhancing practices at a faster pace when compared with firms that use old-aged software development and infrastructure management processes. The speed you attain in developing software with DevOps lets you better serve your customers and compete more efficiently in the market. 

DevOps Benefits 

By adopting a DevOps culture along with DevOps practices and tools, you better respond to customer needs, increase confidence in the applications you build and achieve business goals faster. DevOps culture, tools and practices let you become high-performing, build products faster for greater customer satisfaction, establish improved collaboration and productivity, maintain system stability and reliability, improve the meantime to recovery and achieve business goals.

  • Speed – The DevOps model strengthens you to move at high velocity towards your goals. It empowers your developers and operations team to innovate for customers faster, adapt to changing markets better and grow more efficiently at driving business results.  For instance, continuous delivery and microservices let your team take ownership of services and then release updates to them faster.
  • Rapid Delivery – With DevOps methodology, you can speed up the frequency and pace of release, thereby innovating and improving your product delivery process faster. The quicker new features are released and bugs fixed, the faster you can address customers’ requirements and build competitive advantages. 
  • Reliability – DevOps model helps you determine the quality of application updates and infrastructure changes so that you can deliver projects at a more rapid pace as well as maintain a positive experience for end-users. Use practices like continuous integration and continuous delivery to test that each change is functional and safe. Monitoring and logging practices of DevOps enable you to stay informed of performance in real-time.
  • Stabilized Work Environment – Stress involved during the release of new features and updates or fixes can topple the stability of your workspace, thereby decreasing the overall productivity. With DevOps culture, you can improve your work environment with a steady and well-balanced approach.
  • Scale – Easily operate and manage infrastructure and development processes at scale. Consistency and automation allow you to manage complex changing systems effectively with lower risks. To take an example, infrastructure as code enables you to manage your development, testing, and production environment in a repeatable and more efficient manner.
  • Better Collaboration – Develop a more competent and effective team under DevOps cultural model, which emphasizes values such as accountability and ownership.  Your operations team and developers can collaborate closely, combine their workflows and share responsibilities. This leads to reduced inefficiencies and better time saving. For example, less time is consumed in handing over periods between developers and operations, writing code that requires the environment in which it is run.
  • Security – Move at a rapid pace while preserving compliance and retaining control. You are able to adopt a DevOps model without eliminating security by using automated compliance profiles, configuration management techniques and fine-grained controls. (e.g. using policy as code and infrastructure as code, you will be able to easily define and then track compliance at scale).

DevOps and the Application Lifecycle

DevOps methodology can have an impact on the application lifecycle throughout its phases that are ‘plan’, ‘develop’, ‘deliver’ and ‘operate.’ Every phase relies on the others. And these phases are not role-centric. In a true DevOps practice, each role is involved in each phase to some extent.

  • Plan – In this phase, DevOps teams ideate, define and describe capabilities and features of the systems and applications they are developing. They can track the progress at low and high levels of granularity. Some of the ways DevOps teams can plan with agility and visibility are tracking bugs, creating backlogs, using Kanban boards, managing agile software development with Scrum and visualizing progress with dashboards.
  • Develop – This phase is a combination of coding – writing, testing, reviewing and integrating code as well as building that code into build artifacts that can be deployed into different environments. DevOps teams innovate rapidly without compromising on stability, quality and productivity. For this, they use extremely productive tools, automate mundane and manual steps and iterate in small increments through automated testing and continuous integration.
  • Deliver – Delivery is the process of deploying applications into production environments consistently in a reliable manner. The ‘deliver phase’ also includes configuring and deploying fully governed foundational infrastructure that can make up those environments. In this phase, the team can define the release management process with clear manual approval stages, and set automated gates that move applications between stages until they are made available to customers. Automating these processes makes your team repeatable, scalable, and controlled.  So, the team that practices DevOps has the potential to deliver fast services with confidence and ease.  
  • Operate – This phase includes maintaining, monitoring, and troubleshooting applications in production environments. By adopting DevOps methodologies, your team can work to make sure system reliability, high availability, and zero downtime while reinforcing security and governance. They will be able to identify issues before they (issues) affect customer experience and full visibility into applications and the underlying system.

Why DevOps Matters

The tech landscape is an integral part of the change. It creates an ever-changing environment: frameworks come and go; languages evolve and new ones are created; infrastructure tools change to meet the ever-growing demands for hosting applications more efficiently and delivering services more quickly; tools continue to abstract low-level computing to reduce engineering overhead.

What only remains constant is ‘CHANGE.’ Your ability to cater to that change determines your success as an individual contributor or entrepreneur. Regardless of the industry, your business is associated with, it is important to adapt quickly and eliminate as much friction from growth as possible. DevOps enables you to adapt to the change and grow your business.

Digital Marketing

Top Instagram Marketing Ideas to Turn Followers into Instagram Sales in 2022

Are you struggling to market on Instagram and convert followers into paying customers? 

Regrettably, it’s not as easy as it seems. 

It’s a gradual process that brings results ‘slow but sure.’ 

Don’t get me wrong. 

Selling to Instagram followers can be a challenge, especially when the ‘content influence’ you post is declining. Most businesses can resonate with this trend. 

Using Instagram to drive sales is possible and that requires using this ‘photo and video sharing social networking platform’  strategically. 

Note that selling is somewhat a numbers game. So, your Instagram follower numbers will have an impact on your sales numbers.

When it comes to the ability to gain profits, it’s all about the conversion power you generate.

Let’s throw light on key measures that help turn Instagram followers into Instagram sales.

Start a Conversation 

One peculiar way to attract followers is to engage them through conversation. 

Instagram direct message or DM brings the opportunity to connect with consumers personally.

You can start this by clicking the arrow icon in the top-right corner of your Instagram account as well as posting a picture or video of your new product followed by asking questions to your followers. 

Say, for example, 

  • If you are an eCommerce retailer, ask your audience about their favourite piece of electronic items, clothing, etc. 
  • If you manufacture electronic gadgets, ask your fans about features they would like to see.

Starting a conversation with followers and getting them engaged is a significant step. Talk about your products. Name a group of followers you are sending the message to.

Also read, Digital Marketing Techniques You Can’t Ignore in 2022

Offer a Promo Code

Send a product image along with a promo code to your Instagram followers in your message. 

Remember that Instagram Direct message will not allow you to embed clickable links. It is therefore important to send any links as their own individual message. 

Announce that this promo code is only applicable to your Instagram Followers. This will encourage them to use it and make a purchase. 

For a quicker response, mention a time limit to the promo.

Be Original

One thing that you should always keep in mind is that potential customers can be overloaded with boring content. If you regularly post the same content, you are more inclined to fail in generating interest among your followers. 

It is advisable to –

  • Invest time and money to develop innovative, unique engagement strategies for your customers. 
  • Create a video series that your followers can look forward to or hire content writers for creating unique content. 

No doubt, attracting the attention of a potential customer is generally the most difficult way in the conversion process. That’s why being original is important.

Host a Contest

If I offer you an amazon coupon of $500 just for commenting on the photo, would you do it? 

That’s the charm of an Instagram contest.

So, host a contest right before placing your product on sale. 

For example,

  • Post a contest photo on your Instagram page.
  • Announce that the first 10 people to comment will get a DM from you on how to participate.
  • Declare to offer the product (you are offering in the sale) for free as the prize. 

By offering the product in the contest, you will trigger the interest of participants. While they would like to get the product for free, the sale price might be an extra push of incentive to buy.

That’s remarkably good nurturing at work.

Visit to learn 7 Lesser-Known Facebook Marketing Tools to Increase Engagement by 153%

Feature Customers on Your Page

Offer incentives to consumers who buy your products. It is one of the ways to release ‘brand new shoes’ you want to drive sales from Instagram. 

Ask your followers to submit a picture of wearing your new shoes. Encourage them by writing at the end that you will select a few customers to be posted on your page. Potential customers if they want to be featured will have an incentive to buy your product. 

This will boost sales and generate interest in your posts.

Be Active In The Community

Being active in the community is a great way to turn Instagram followers into Instagram sales. 

  • Link and comment on the posts of influential users in your community. 
  • Build exposure among potential customers. 
  • Determine the content that your customers are interested in.
  • Look for users who are popular in that space.

Tell Your Story

Tell your story to keep followers interested and engaged in your content. For this, follow the given instructions:

  • Post about how the company was started
  • Let people know how your products are made
  • Create videos wherein employees discuss why they like your company
  • Let your followers see the making of your social media content

Telling the story of your brand will let your customers identify the people that work for your company. This will build trust between your customers and your brand. Your audience will be more likely to support your brand, thereby driving customer conversion on Instagram.

Customer Service Promotion

Customers are always satisfied with quality service. If you offer free exchanges, full-refund or lifetime warranties, you will be the first place for the people who are looking to buy your products. 

For example, if you manufacture any items and you offer a great warranty against them, let people know about it. In addition, post on your Instagram about a customer that just came in and got his product replaced. This will let people know how reliable you are. Followers will happen to see how great your customer service is and will be interested in buying your products.

How to Write Meta Descriptions to Dominate Google Search Results?


Getting Instagram followers is good. But they are not enough to guarantee success. Make strategies like influencers, conversation, promo code, originality, contest, telling your story. These strategies will leave your followers with a positive sentiment about your product and service. 

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Software Development

What is Scrum and How It Helps Grow Your Business?

Scrum is precisely an evolution of Agile Project Management. It is an agile development methodology used for developing, delivering and sustaining products in a complex environment. It lets you have a set of meetings, tools, and roles for helping teams structure and manage their tasks. This effective, flexible and fast framework encourages teams to work together and deliver value to customers throughout the project development process. 

The intent of using Scrum is to meet clients’ requirements with transparent communication, continuous progress and collective responsibility. Scrum also points to team wins and losses for improvement. What else? Scrum is mostly utilized by software development teams. However, its lessons and principles can easily be applied to different teamwork in various areas such as research, sales, marketing and advanced technologies. This is what makes scrum so popular.

Scrum Methodology & Process

When it comes to Scrum methodology, we can’t deny that this methodology has been developed, based on a set of very defined practices and roles – in fact, the practices and roles that are involved during the software development process. 

  • Scrum is implemented in temporary blocks that are short and periodic, called Sprints.
  • The period of Sprint can be from 2 to 4 weeks, which is the term for feedback and reflection. 
  • Each Sprint is an entity in itself. It provides a complete result, a variation of the final product that can be delivered to the client with the least possible effort when requested.

Scrum allows companies to achieve short development cycles and meet the demand of customers without compromising on quality work. This easy-to-use Scrum methodology is used primarily for software development. However, other sectors can also reap the benefits from it.

Also, read Why Should You Use DevOps in Your Business Process?

Different Roles in Scrum

In Scrum, your developers can focus on building quality software. The owner of a scrum project can focus on defining the qualities that the project must-have for building and overcoming any challenges that could affect the task of the development team.

Roles of Scrum Team includes the following:

“It is the Scrum Master’s job to guide the team toward continuous improvement – to ask with regularity, “How can we do what we do better?” – Jeff Sutherland
  • Scrum Master: Scrum Master is the person whose roles include coaching the team members in self-management and cross-functionality. He leads the team and guides them to adhere to the rules of the methodology. He works with the Product Owner to boost the ROI. Further, Scrum Master ensures that all events take place correctly on time and are positive, productive. His accountability also includes keeping Scrum up to date, providing mentoring, coaching, and training to the teams.
  • Product Owner: Also referred to as PO, the Product Owner is typically a project’s key stakeholder or we can say representative of customers and stakeholders that use the software.  He has the vision about what to be built and conveys that vision to the scrum team. PO is engaged with the business part and is responsible for the project ROI. He explains the project vision, validates the benefits in stories to be included in the product backlog and prioritizes them regularly.
  • Scrum Team: Scrum is a group of experts working together to deliver the requested and committed product increments. Scrum experts have technical expertise in developing the project jointly and carrying out the stories they commit to at the beginning of each sprint.  Within the Scrum Framework, all work delivered to the client is accomplished by the Scrum team. For effective results, following a common goal is important for everyone within the team.

How to Develop Shopify Custom Checkout App and Optimize Checkout Process?

Benefits of Scrum Methodology

The benefits of Scrum over other agile development methodologies are manifold. Lately, it is the most trusted and used framework of reference in the software development industry. Key benefits of Scrum include:

  • Easily Scalable: Scrum processes are iterative. They can be handled within specific work periods, which can be convenient for the team to focus on definite functions for each period. This leads to achieving better deliverables according to the needs of users. It enables teams to scale the modules in terms of design, functionality, design, scope and characteristics in an orderly, transparent and simple manner.
  • Flexible to Changes: Flexibility of making changes in requirements as per customer needs or market developments is another benefit. The Scrum methodology is built up in a way to adapt to the changing requirements that complex projects entail. 
  • Time to Market Reduction: The client will be able to use the most important functionalities of the project before the project is completely ready. 
  • Better Software Quality: In scrum, better software quality can be achieved due to the working method and the option to obtain a functional version after each iteration.
  • Timely Prediction:  With this methodology, you can know how fast your team can work (their average speed) by a sprint (story points) and can rest assured when a certain functionality that is still in the backlog can be achieved.
  • Reduction of Risks:  The feature to carry out the most valuable functionalities first and know the team speed in advance in the project allows to eliminate risks in advance.

Also, read Top 5 Full Stack Web Development Tools To Use In 2021

Events in Scrum or Ceremonies

Key ceremonies or events of a scrum team are as follow:

  • Sprints:  Sprint is the basic unit of work for a Scrum team. It is predefined length events of one month or less for creating consistency. A new Sprint starts quickly after the previous Sprint concludes. Everything related to development, planning, review, etc. to achieve the product goal can happen within Sprints.

Keeping Sprint short is advisable because if it is long, it may become invalid and complexity may rise. Shorter sprints can be easily implemented, used to generate more learning cycles and reduce risks of costs and efforts. Each Sprint may be a short project.

  • Sprint Planning: Sprint planning is a collaborative effort involving a ScrumMaster and  Product Owner and the Entire Agile Team. The goal is to determine what is to be delivered in the Sprint and how it should be done. The ScrumMaster organizes a meeting at the start of each Sprint in which the Product Owner clarifies and explains the product backlog items and their respective acceptance criteria. 

The project that comes from the Product Backlog stages and the deadline is outlined. The entire Agile Team defines the work and effort necessary to meet their sprint commitment. Please note that every Sprint comes with different features.

  • Daily Scrum: Daily Scrum is a 15-minute event for Developers of the Scrum Team. Its goal is to reduce the complexity. It is organized at the same time and placed every working day of the Sprint. Further, Daily Scrum assesses the progress and trend till the Sprint ends. It synchronizes the activities and creates a plan for the next 24 hours. If the Scrum Master or Product Owner are actively working on items in the Sprint Backlog, they participate as Developers. What is more? Three questions are answered individually. These questions are – 
  1. What did I do yesterday? 
  2. What am I going to do today? 
  3. What help do I need? 
  • Sprint Review:  In Scrum, each sprint delivers a potentially shippable product increment. That’s why, at the end of each sprint, a sprint review meeting is organized to showcase all the work that has been completed. The finished sprint is reviewed. In this sprint, a very clear and tangible advancement in the product is presented for the client to see. Typically Sprint Review takes the form of a demo of the new features.
  • Sprint Retrospective: It is a recurring meeting, held at the end of a sprint. The goal is to focus on what went well during the previous sprint cycle and what needs improvement for the next sprint. This stage implements improvements in the development process. In fact, the goal is to detect possible process improvements and generate a plan for implementing them in the next Sprint. It is among the most essential parts of the Scrum framework to develop, deliver, and manage complex projects.

Scrum Artifacts

“The goal of retrospectives is to help teams to continuously improve their way of working.” – Ben Linders

Scrum Artifacts bring transparency to the key information that a scrum team uses to understand the product that is being developed. Based on this, the team also evaluates actions performed during the project. The main agile scrum artifacts are Product Backlog, Sprint Backlog, and Increments. 

  • Product Backlog (PB): It contains everything that the product requires for satisfying potential customers. Prepared by the product owner, the functions are prioritized according to what is more and less important for the business. PB’s goal is to let the product owner answer the question “what should be done.”
  • Sprint Backlog (SB): It is a subgroup of items from the product backlog. The team selects these items to perform during the sprint in which they are going to work. They set the duration of each Sprint. In general, the sprint backlog is displayed on physical boards called Scrum boards that make the development process visible to everyone who enters the development area.
  • Increment: It is the sum of all the tasks, user stories, user cases, product backlogs and any element that was built during the sprint and that will be made available to the end-user in the form of Software.

You may also like to read Expert Ideas to Design a Stunning Background for Your Business

Planning in Scrum

All the team members including the Product Owner, Scrum Master and Development Team participate hold a meeting at the beginning of each Sprint. All members should be aware of the Sprint Goal. 

This is the point where the development team designs a plan to achieve the Sprint Goal. This planning allows you to confirm whether or not the sprint goal has a workload as per the duration stipulated for the Sprints. The stipulated duration is 2 to 4 weeks).

In the planning, the client lets you know the results to be achieved in that Sprint. He also explains the requirements for the deliverable product. Then, you need to discuss with the development team to evaluate what elements of the list can be delivered. 

The Scrum Master and the Product Owner are required to collaborate and clarify any aspect of the requirements. Finally, the development team needs to explain how they will manage to organize the team’s work to achieve the Sprint Goal. 

Now that you are familiar with Scrum Methodology and know how it helps. Are you interested in implementing it in your business? 

Digital Marketing

7 Lesser-Known Facebook Marketing Tools to Increase Engagement by 153%

Is Facebook engagement giving you a lot of pain?

Does your social media team have a toilsome task every month to increase engagement?

Have no fret!

Facebook engagement can be easier and more worthy than you ever imagined.

You might have found this out the hard way.

At any given time, you can invest hundreds of thousands of dollars in Facebook Ads. And you might get success, but you are spending a ton of money.

If you have a large number of fans but very little actual engagement, you are unaware of the hidden tools within Facebook’s apps, extensions, and insights that could make your Facebook ad a lot more effective.

The real power is beneath these less popular tools. That’s why we have tried to compile these tools here.

Facebook Messenger Marketing

A very few marketers take advantage of Messenger marketing despite it being one of the profitable sources in digital marketing today. It is as simple as it sounds.

  • Messages on Facebook Messenger have an open rate of 55-85%.
  • The Clickthrough rate is 20%, mainly when using chat blasting.
  • A conversion rate of 3-5x higher than Facebook desktop ads.
  • Its marketing costs 30-50x less than Facebook ad campaigns 

The best way to get started with Facebook Messenger marketing is by hiring digital marketing experts at Jivaso.

Also, read YouTube Update: Automatic Live Captions Available for All Channels Now

Comment Guard

Comment guard (Private Reply via Messenger) is a marketing feature of Facebook Messenger. It lets you add new contacts to your contact list when they comment on your Facebook post.

How ‘comment guard’ works –

  • Post something on Facebook. Let users comment on your post.
  • When someone comments on the post, they automatically get a private reply from you in Messenger.

Say, for example, you post something on your Facebook page that has high engagement potential. This could be a contest, quiz, a question, whatever. All the comments aren’t just comments anymore; they turn to be warm leads. 

Use MobileMonkey to pull this off, but it’s really easy.  MobileMonkey is an online platform to run your Facebook Messenger marketing efforts.

Click to Messenger Ads

Click-to-Messenger ads is a normal Facebook ad. It can be placed wherever just like any other Facebook ad can appear such as News Feeds, Stories, and even on Instagram. When a user clicks on the ad, they are redirected to Facebook or Instagram to the Messenger app. They are brought directly to a chat with your brand, which your bot will immediately initiate to respond. You can set your chatbot to ask users questions and send them offers based on their responses.

The ad looks like this:


Warm Engaged Invites

One tool that you can use for building your Facebook audience is that you can invite those who engage with your Facebook page. Invite them to become a fan of your page. 

Using this hidden Facebook marketing tool, you can see the people who engaged with your post and can invite them to like the page. 

The reason why this is important is that you can target engaged people. If you have a large number of Facebook fans, but you lack when it comes to engagement, Facebook’s algorithm will punish you.

So it is advisable to recognize those people who will be engaged. Use this tool and decide to manually invite engaged people.

Learn about Your No-Nonsense Copywriting Guide

Send Personal Invites in Messenger

Another marketing tool is to invite your friends to like your business page. Also, send the invitation in the Messenger. This will enable you to personalize the message and give them two touches instead of just one. 

For this, follow the below insertions –

  • Click on the “Community” button on your Facebook page.
  • Invite Friends to Like Your Page

Here, you will be able to invite friends and create a personalized message. However, it is essential to check the box at the bottom for sending the invite using Messenger.

Messenger Drip Campaigns

If you have been associated with digital marketing for any amount of time, you better know how powerful a compelling drip campaign can be. 

Drip campaigns automate messaging for your audience even if they join for 1 minute or forever. It is good to design campaigns that nurture your key audience segments, whether they came in from a webinar or ad or whether they are top of the funnel or use your product regularly.

 A good Facebook Messenger drip campaign can increase your potency by 10x. Again, the power lies in the chatbot builder. Get the benefits MobileMonkey’s drip campaign feature for this.

The good thing is that a Facebook drip campaign can be completed in a few minutes or hours, unlike an email drip campaign that can take days or weeks to complete. 

In addition, when you use a chatbot, the whole sequence can turn to be interactive. You will be able to create multiple choices as well as engage users on a deeper level.

Page Competition Gauge

One of the most important marketing tactics is to understand who your competition is and what they are up to. This practice allows knowing who your competition is. Thanks to Facebook’s algorithm that has figured it out.

For using this feature, you should go to the insights of your Facebook page. From insights, scroll down until you see ‘pages to watch.’

By default, Facebook features to display five potential competitors. However, you have an option to view more by clicking “See More Suggested Pages.”

If you choose to add a competitor to your watched pages, you can keep up with their growth rates, activity, total likes, and the frequency of their posts. With this information, you will be able to understand how you are doing and what needs to be done to achieve your goals and stay ahead of your competitors.

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Software Development

How to Develop Shopify Custom Checkout App and Optimize Checkout Process?

Shopify is a subscription-based software that allows merchants to set up an online store and sell their products. These days, thousands of online eCommerce websites are using Shopify as the framework for their web pages.

Although Shopify allows extensive front-end customization, the checkout process follows a standard format. Many merchants want to design a custom checkout page for increasing their conversion rate and minimizing the number of abandoned carts.

Quick Facts

  • About 60% of carts are abandoned during the checkout phase
  • In an online business’s success, an e-commerce business with a high rate of 86% checkout optimization plays a crucial

A well-designed app is created with quality features that streamline the checkout process and increase consumer confidence.

Goals of Shopify Custom Checkout Page – There are many websites that use standard Shopify checkout pages without making any changes in them. This page guides the consumer through the entire process of inputting billing and payment information. When a consumer finalizes the sale, the website responds to him with a ‘thank you’ page.

Nevertheless, checking out is a process where users are most likely to prevent themselves from doing a transaction. This may be because they have become careful enough about their financial information and attentive to their time. 

So, if any part of the checkout process is doubtful or unclear, consumers are very prompt to quit the page. 

The team of custom checkout developers must understand these two primary objectives – 

  1. First, expert developers want to streamline the checkout process so that it consumes less time for users
  2. Second, they want the website to offer clear cues that everything is improving as per the requirements

Autofill technology is the first step towards making the checkout process faster than ever. Google Search Engine will fill out the shipping and billing addresses as the consumer types.

Also, learn about Top DevOps Tools You can Use in 2021 for Your Business

Integrating Additional Payment Methods – When you offer multiple payment options to consumers, it makes easier for them to shop at your site. It is good to integrate the checkout page with a trusted payment processor that will allow Shopify to secure the payment of consumers done with credit cards, debit cards and digital wallets.

Clear Discount Information – Another way to encourage conversion is to highlight exclusive discounts during checkout. When customers see special offers and discounts, they are more likely to buy now rather than postpone it for tomorrow.

Increase Confidence with Visual Badges – Always remember to include digital trust badges because these badges let your audiences feel more confident about the purchase process on your site. The site should share information about encryption, merchant guarantees and other security measures, through these visual tokens.

Optimized UI – The checkout process should not take too long. If it takes too much time, consumers will walk away. Add a progress bar because it will encourage a complete transaction by giving your consumers a sense of where they are in the process. 

You may also like to know Why You Should Use DevOps in Your Business Process?

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The Development Process

There are some challenges in developing a custom Shopify checkout app. Although businesses are not using the standard Shopify page, they hardly want to give their prospective consumers a sense of anything unusual. Developers need to let consumers experience a smooth transition to the custom page and a simple process.

Shopify Checkout API Access: For a smooth transaction, information must range between Shopify and the custom checkout app. When you hire talented Shopify app developers, they make this connection through the Shopify checkout API – cart data transfer to the app, and checkout information travels through the API and back to Shopify as needed.

Payment Gateway Integration: The integration of payment gateway is another crucial factor Shopify developers need to work on. Your development team needs to connect to a payment platform directly from the app. This arrangement reduces the processing time.

Payment Response and Thank You Pages: When creating a custom checkout page, keeping in mind users is of utmost importance. Your consumers need reassurance that computers do not. The checkout app should post a response from the payment gateway to intimate users about their successful financial transactions. This keeps users engaged. 

Note that the app should also send information about successful financial transactions to merchants so that they can keep a digital record.

At the end of the process, the app showcases a Thank You alert that lets users know the sale is finished. Such reports when shared with the user instills confidence in the checkout process.

Benefits of a Custom Checkout App for Merchants

Many merchants will gain benefit from a custom checkout app. 

  • Flexibility – The app comes with the flexibility merchants need. This is important because you may experiment with new products and business models.
  • Integrate trusted payment provider – Custom app development allows the checkout app to integrate with a payment provider that the merchant trusts.  New businesses can link to a new gateway as they look for the right fit.
  • Software Configuration – The shipping partner of a business can change as it grows or carries new products because an experienced development team can easily configure the software to share address information with the shipping provider automatically.
  • Smooth Checkout Process –  A custom Shopify checkout app ensures a smooth checkout process which may put shoppers in a buying mood.
  • Display Popular Products – As a merchant, you can showcase your popular products that a shopper can add to the order without re-entering the information.
  • Better Conversion Rate – A Shopify custom checkout app combines a secure checkout with an optimized process. This is designed to have a user-friendly structure that leads the shopper from start to finish. Thus, you can see an increased conversion rate.

Your Trusted Partner for Shopify App Development

Shopify development team at Jivaso comes with 10+ years of experience. They are knowledgeable, skilled, competent and dedicated. They offer custom front-end services to ensure a unique, branded look. Jivaso development team also works with the back-end by creating seamless integrations and a custom checkout page. Besides, you can get complete digital marketing services to promote your brand. So, partner with us and we will offer you the best checkout solutions, thereby increasing conversion rates of your eCommerce Shopify store.

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SEO Automation: Understand Its Key Stages

SEO Automation does not mean putting SEO on autopilot. It means creating an organic lead generation system in your company – a kind of system which is an amalgamation of software (marketing analytics platform & CRM) and human efforts (strategy planning & writing). 

If you have expertise in digital marketing, building an in-house system could be easy or outsourcing to a reputed digital marketing agency in Canada is the best bet. 

Let’s explore popular stages of SEO Automation. Before this, have a quick look at what SEO automation is.

What is SEO Automation?

SEO automation is the process that involves systemizing SEO tasks through software or online tools. The objective is to streamline marketing campaigns. When SEO automation is used, the amount of manual work that you need to do for your campaign is reduced. This speeds up tedious tasks. Though not all SEO processes can be automated, you can automate some tasks that will help improve efficiency.

The demand for SEO Automation is increasing because the SEO industry is facing a large problem: a baffling lack of resources and available talent. This becomes more challenging when it comes to enterprise-level SEO where data sets are vast, dense and complex.  Automating SEO allows digital marketers to reduce the time from data to insights to action. So, they can implement strategies faster and see satisfactory results.

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SEO Automation: Understand Their Key Stages

Stage #1: Data Collection

Most important step in maturity in SEO is data aggregation and collection. This is the process of collecting data from websites using automated web crawler tools. This process may involve converting unstructured data into structured data and storing it for further analysis.

For instance, in the case of an eCommerce website, you may extract data from a competitor’s website and use it to identify their weakness and strength. This helps gain insights on opportunities and lets you compete against the competitor. 

An automated web scraping tool can help you avoid junk data and collect specific data as per the needs of your business. This is an easy way. If you are still manually downloading and aggregating data to draw insights, you can follow easier ways to do this. 

Hundreds of SEO tools available online offer this for a fraction of the cost. They will help you collect data which may include things like Backlinks, Rank tracking, Reporting and dashboards and Site crawl data. When working with automation tools, enterprises should be mindful of security, stability, reliability, and scale. 

Also, read how Virtual SEO Experts Save Your Business Costs During Coronavirus Pandemic

Stage #2: Automated Insights 

As automation advances, SEO experts give priority to their time where it counts and let the technology be site-specific, and draw actionable insights for them. This begins with AI-based alerts. The automation in SEO will let you get notifications if AI detects a massive rank change or a crucial page element is modified or removed.

If this occurs, automation will start working as your team member. It will continue to monitor thousands of pages and so you won’t need to manually monitor website pages.

After you set automatic alerts, your SEO team can turn their attention to custom and advanced insights that are delivered from AI. These insights grab opportunities and find issues so your team will be able to focus more on strategy, and execution. 

Some examples of this include actions and recommendations related to Technical Audits, Log-file Analysis, Content Analysis, Page And Rank Change Alerts, Backlink Analysis (it may include identifying link partners, toxic links, quality backlinks), Keyword Research (it includes analyzing competitors, identifying keyword patterns and topics).

As digital marketing experts, you should know that the sophistication of automation varies greatly in what SEO software can provide. Advanced machine learning and AI need to customize those insights based on the site’s ranking, link data and crawl. 

Actionable insights from an online tool analyze data in real-time to reveal site-specific opportunities, custom and issues for page speed, content, indexability, internal links and more. Since these insights are based on your site’s crawl, ranking and link data, the SEO automation technology will analyze your site as if it were working as your in-house SEO team.

Stage #3: Scaling Execution

Execution, implementation and testing are the next steps when it comes to SEO automation.

Speed of execution and implementation, without any doubt, is the biggest challenge in enterprise SEO. 

Whether it comes to implementing simple updates or working on a forecast to get a project prioritized, it reduces what we know and should be implemented all while Google speeds ahead.

The most important part is you will not meet expected results unless Google can see the changes on your site. 

The most recent development in automation lets SEO professionals address the roadblock that stands in their way and deploys changes to a site in real-time without the help of any UX team, developers and other stakeholders.

Many companies in Canada and their SEO team have not yet implemented this level of automation in SEO. This may be because it is not available or it is too complicated for them.

Despite the fact that it is the top compliant and roadblock SEO team’s complaint, enterprises still struggle to scale execution.

For any assistance regarding SEO automation, talk to our SEO experts and be the first to leverage SEO automation with a machine that continuously updates your site in real-time.

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Paid Advertising

Ad Campaign Optimization Hacks to Get the Best Return on Ad Spend (ROAS)

Digital marketing is more competitive than ever in 2021.

This is because of consumer’s shifts toward social media and digital video.

Businesses’ investment in digital marketing campaigns  is another reason, which has made digital advertising more competitive.

As a result, an acceleration in the rise of paid ads can be seen.

This shows ad spend will continue to rise. According to the data shared by eMarketer,

  • Total digital ad spending has been estimated to reach $455.30 billion this year
  • Of that, 55.2% will be allocated to display ads, and 40.2% will be for search

And you need to personalize customer experience to cut through the noise. 

Even if you invest in creating the best ad campaigns, you still have to put in a lot of work to get your ads to reach a wide audience and convert them into customers.

That’s why ad campaign optimization is important.

That’s why ad campaign optimization is important. 

Generally, ad campaign optimization refers to steps taken to enhance the performance of campaigns. It helps you:

  • Target the right audience
  • Craft personalized content and messaging
  • Leverage the right platforms and tools
  • Reduce your customer acquisition costs (CAC)

Thus, you will be able to maximize your potential and, ultimately, your profits.

Let’s get insights into the ad campaign optimization hacks to get the best return on ad spend (ROAS).

1. Run Multi-Channel Ad Campaigns

One crucial step to boost conversions and sales is to create multi-channel ad campaigns. Such campaigns include several different promotional and distribution channels into a single, unified customer acquisition strategy.

Benefits of creating a multi-channel campaign are manifold. 

  • You will save time and money by reusing media across different channels
  • You will offer customers a seamless experience when they move between channels
  • You will be able to reach a wider audience
  • You will create a cohesive brand story across many channels
  • You will let people recognize your brand when they encounter  your ads on multiple platforms
  • You will stand ahead of the competition by executing your ad campaign well

Focal Points to Create and Optimize Multi-Channel Ad Campaigns

  • Know your target audience
  • Understand their popular channels
  • Set goals for your campaign
  • Determine important KPIs (key performance indicators) to assess progress
  • Use a tool like Google Analytics to measure performance 
  • Track attributions using the same tool

2. Track and Measure Your Ad Campaigns

Carefully tracking campaigns allows you to get insights and make real-time adjustments. Set out a strategy for measuring and tracking your campaign’s performance. For this, you can use online tools. Tracking relevant campaign KPIs will allow you to reap several benefits.

Benefits of tracking and measuring your ad campaigns:

Note that you should not over optimize or change your campaigns very frequently. This will prevent you from seeing long-term trends that you can use for building better iterations of your campaigns.

3. Multi-Media Planning

Using different media types for a single campaign drives engagement and an effective customer journey. 

For instance, you might be designing a campaign that comprises a combination of a landing page, ads, YouTube, etc. Manage the cohesive flow of your media assets across different platforms. 

Your customers will get confused if your media assets are not properly aligned. In this case, your conversion rates and engagement will plummet. So, set out a robust media planning strategy.

Doing multi-media planning for your ad campaigns can be a headache. Getting it wrong can have a negative impact on your campaign performance. So, always get assistance from experienced digital markers. As a digital marketing agency, Jivaso can help you plan multi-media campaign assets across paid, owned, and earned media channels. Connect with our paid ad experts for more details: +1-647-200-3318.

4. Create Ad Strategies

A brand-centric ad campaign is a bad idea. But, creating a strategy that addresses your Buyer Journey is good to go. 

A buyer journey refers to steps that your prospects will follow to go through before converting into customers. Generally, it features three stages.

  1. Awareness Stage: This is the stage when your prospect becomes aware of the problem your service or product solves. You need to create personalized ad content that acknowledges this problem and gives a solution to your audience. This will grab the audition’s attention.
  2. Consideration Stage: At this stage, your prospect begins searching for a solution to the problem. An intelligently created ad content demonstrates your ability to solve the problem. It is good to run retargeting ads to engage users who viewed your previous ads.
  3. Decision State: The prospect measures online service providers and picks one that is most suitable to tackle their problem. So, create content that helps them make informed decisions.

When optimizing your ad campaigns, align your ad strategy to your buyer journey. This will allow you to design targeted and personalized ads.

5. Centralized Product Catalogue

Keep a centralized product catalog to optimize your ad campaigns. The catalog will provide you with visibility into products that are popular with customers and are sold at volume. You can easily know product descriptions, features, dimensions, price, availability, color, customer reviews, and more.

With this centralized product catalogue, you can –

  • Easily set up and display product pricing and features and use that information in your ad campaigns
  • Decide which products you want to feature in your ad campaigns
  • Easily match product images to best-suited platforms while optimizing multi-channel campaigns 
  • Optimize your ad campaigns while streaming some of your ad creation tasks
  • Ensure that any changes to your product inventory reflect in your ads
  • Make sure that your customers always have accurate information

Without a centralized product catalogue, you’d be stuck in unproductive and inefficient processes that waste time when changing product-specific aspects of your ad campaigns.

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Digital Marketing

Your No-Nonsense Copywriting Guide

Copy on your website represents the quality and tone of your brand.

It should be aspirational, actionable and easy-to-digest.

So, crafting copy for websites is a bit difficult. 

It takes creativity, skill, focus and a deep understanding of your consumers to woo them.

Copy writing is all about your habits that make it easier to sit down and write well. It’s about finding easy ways to make your ‘writing’ a whole lot SNACKABLE and PERSUASIVE.

The Internet is flooded with loads of great articles about content writing and copywriting. Maybe this will become one of them. 

Whatever. This piece is different.


No matter the level of skills and talent you have. With a little gusto in your writing habit, you can let readers feel something, take action, or stay more informed than before.

A few pointers below to show you how.

1. Barf Out Body Text

Do brain exercise. If you wanna blast with your copy. 

  • Just write out anything in your head
  • Keep your fingers typing without leaving the keyboard
  • Look at the keyboard, not the screen
  • Have no care about sentence structure, grammatical errors
  • Skip spelling and punctuation for now
  • Keep your fingers moving
  • Even for a paragraph or three, whenever you are stuck, just type.

This practice will engage your brain. Do this for any kind of writing. Editing comes later. Avoid mixing writing and editing together.

Trust me. Whenever you’re ‘stuck’, just type. 

Every time, something useful will transpire before your writing-eyes-and-brains.

Click to learn Best Time to Post Content on Facebook, Instagram, Twitter and LinkedIn

2. Write to a 7th Grader

Not because 7th graders aren’t quick-witted. 

Because it encourages you to dump the ‘Terms and Jargon’ that eyeballs just glass over. And you’ll write clearly. 

“Drive innovation.” “Think outside the box.” “Transform your business…” Hey, please stop using them. 

They may grate on your reader’s nerves. They are some of the most over-used, under-effective statements.

No idea if I have any intentional feelings, but here is what you must know…

Jargon and terms say little while making the reader feel unfulfilled.

  • Do the work
  • Say something real
  • Practice with your kid  or any outsider to tell your useful message

Your readers will appreciate it and it makes good business sense.

3. Narrow Your Focus

Each piece of copy should have a single clear idea from headline to conclusion.

Following this tactic can enable you to

  • form more logical arguments write 
  • write copy that flows naturally
  • provide your readers with clear takeaways

Keep your focus as right as possible unless you are writing a pillar page acting as a central point for discussing a broad topic. 

For example:

Bad: 7 tips to write social media copy for marketing

Better: 7 tips to write social media copy for small business marketing

Best: 7 tips to write social media copy for marketing for SaaS startups

It’d be hardly possible to write a valuable piece of copy on that first topic as the potential audience is just too broad. You merely can’t give advice appropriate for everyone, from a startup to a multinational brand.

So, narrow down your focus and provide readers with a real value around a particular topic.

Want to Hire A Team of Crazy-Good Copywriters?

4. Use of Semicolon or Colon

If you find yourself wanting to use a semicolon or colon, it is time to rewrite. 

I confess. I’m not good with grammar.

No matter if you don’t even know the rules of using punctuation such as semicolons and colons.

Trust me. It doesn’t matter!

You should be Ok with that because a writer’s job is not to follow grammar rules. But to communicate clearly through the written word.

You should even be OK with starting a new paragraph with “And.”

You shouldn’t be amused. 

Focus on the level of clarity whoever you are writing for.  (Oops, ended that sentence with a “stranded preposition.”)

Note that you’re writing for distracted, busy audiences so can’t afford to slow down readers with overly complicated sentences.

Use clear and simple sentences.

You may also like to know 10 Actionable SEO Tips To Boost Your Business

5. Write with a Purpose

I always write with a purpose and so should you. 

I communicate that purpose at the top of my draft piece to keep around the target while writing.

Be clear on the purpose whether it is for a blog post, email, website content writing, white paper or for any social media post.

Ask yourself ‘What action do I want my readers to take?

Do you want them to click the buy, call, or contact us button? Or you just want them to feel a certain way. Bliss? Empathy? Informed? 

At times, we just write to write. No problem unless you are writing to sell products or services.

With millions of users, social posts have become a top-of-mind selling approach.

It is an easy medium to build, display and share your brand. Still, writing with an objective to raise your signal and lessen your voice is important.

Hey, do not miss to remove the purpose reminder at the top of your draft.

6. Talisman to Make Readers Success

Craft your copywriting to make the reader feel successful. 

This can be achieved with short paragraphs and with breaks like bolded lines and single lines.

Break up your message to lead your reader down the page.

Talisman for reader’s success – short sentences, short paragraphs, transition lines, some bolded items, bullets.

Copywriting Conclusion

Great copy begins with defining your target audience.

If you don’t understand your audience or what they want to hear, you cannot create a compelling copy. Sure, you might be able to include nice words, but they are likely to fail in generating leads or sales because they are not targeting the right people. 

Secondly, you need to be an expert in your field. That’s why I write about marketing, rather than bypass surgery!

Thirdly, talk about solutions for real-world problems step by step. 

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UI/UX Design

Different Types of Logos and When to Use Them

Monogram, Brand stamp. Favicon. Coat of arms. 

Whatever you call it, a logo is the face of your brand – your company’s identity, portraying who you are. 

A unique, stunning logo is what entailed to stand out as a business. 

When designing such an important piece of brand identity, putting your best foot forward and creating something people would remember is a matter of great concern.

If, at the moment, you can’t nail down precisely what you tend to have in your logo, scan through these 7 different types of logos and wait for that flash of inspiration to strike!

Lettermarks Logos (Monogram)

Lettermarks or monogram logos use the initials of your business name. 

You might be unaware of what the letters NASA, IBM, CNN, or HBO stand for, but I bet you recognize the logo and what these companies do. 

Yes, these letters are the initialisms of a few famous businesses with rather lengthy names. 

Lettermark logo also refers to shortened names, such as FedEx. This logo is all about simplicity.

  • Since the focus is on initials, choosing fonts while designing a logo is of utmost importance. Check twice your logo is not just theme-based with what your company does, but also legible when printed on business cards. 
  • For a startup, add your full business name below the logo so people can learn who you are the right way.

When to use a lettermark logo – A lettermark logo is well-suited for a company with a long name. Considering initials in the logo simplifies your design. People will have an easier time recalling your business and your logo.

Wordmarks (or Logotypes)

Similar to a lettermark, a wordmark or logotype is the business name without an image. It is a font-based logo, focusing on the name of business. 

Coca-Cola and Visa are the most appropriate examples. 

Wordmark logos work great with a succinct and distinct name of a business. An example is ‘Google’s logo’ – after all, Google is a distinct name, which itself is engaging and memorable. 

With use of strong typography, Google’s logo creates strong brand recognition. So, typography plays a key role in designing a Wordmark logo.

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When to use a watermark logo – A watermark is a great option for a startup as they need to get a business name out there. It is also a good idea if you have a distinct business name. You just need to ensure the name is short enough. 

  • If you are a car brand, use a bold font to show a robust build. 
  • If your company is named after a person, calligraphy font could go well to replicate a signature.
  • Use a refined serif font to indicate intellectual insight if you are a journalist or publication house. 

Fortunately, there are plenty of fonts available. Hire graphic designers who will use the right font in your logo to breathe life into your wordmark.

Pictorial Marks

Often called a logo symbol or brand mark, a pictorial mark is an icon or graphic-based logo, apparently, the image that comes to mind when you think ‘logo.’ 

The iconic Apple logo, the Target Bullseye and the Twitter bird are examples of a pictorial mark logo.

When designing a logo with a pictorial mark, there is something that you might stick to with your company’s entire existence. Think about the broader implications to create deeper meaning. 

When to use a pictorial mark – A pictorial mark alone can be a ‘tricky logo type’ for new companies. This is because there is only an image in this logo. Apple, Target Bullseye and Twitter, each brand is so established and emblematic that their mark alone is instantly recognizable. Pictorial marks can be effective if you have an established brand or you are not anticipating changes to your business model in future. 

For example, you may start off selling burgers and use a burger in your logo, but what happens when you start selling pizza or sandwiches?

Learn These 7 Proven UX Design Tactics to Improve Website Conversion Rate

Abstract Logo Marks

Abstract Logo Mark is a specific type of pictorial logo. Unlike a recognizable image like a bird in Twitter or Apple logo, it is an abstract geometric form to represent your business. A few popular examples include –

  • The stripy Adidas flower
  • Pepsi divided circle
  • The BP starburst-y logo

Since abstract marks condense your brand into a single image, they work really well. With an abstract logo, you are not restricted to a picture of something recognizable, rather you can create something truly unique to represent your brand.

When to use an abstract logo – Abstract logo is the right option if you want a logo that could symbolically convey to the audience what your company does without reckoning the cultural implications of a particular image. Through form and color, you will be able to contribute meaning and cultivate emotion around your brand. It is good to leave to your graphic designer who understands how color, shape and structure combine to create meaning. For global commerce, Abstract and Pictorial work really well. 

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Mascot Logo

A mascot logo involves an image of an identifiable brand ambassador, often in form of a cartoon. Colorful and cartoonish, this logo is a fantastic way to create your very own brand spokesperson. The illustrated character or cartoon represents your brand. 

Famous mascot logos include  Wendy’s Wendy Thomas, KFC’s Colonel and Kool-Aid Man. This logo design is great to appeal to young children or families. It is most often related to sports.

When to use mascotsThink about mascots if you appeal to children or families. This logo encourages customer interaction so it is an excellent tool for social media marketing as well as real-world marketing events. After all, who doesn’t want to take a selfie with Planter’s Mr. Peanut and Pillsbury Doughboy?

The Combination Mark

As the name suggests, a Combination Mark is a combination of both words and images. In it, images and icons are combined to enhance branding message and clarify what a business does. 

What more? A combination mark is a combination of a wordmark or lettermark and a pictorial mark, abstract mark, or mascot. 

Since the name is associated with an image, it is a versatile choice. It inspires people to associate your brand name with your pictorial mark or mascot right away. Because the symbol and text create a distinct image, getting a trademark to this logo is easier than a pictorial mark alone.

When to use a combination mark – You can use it for pretty much any business. It is generally highly unique and the most popular option of logo among prominent companies.

Emblem Logo

It is a logo design that resembles a crest or seal, featuring the name of company within design. This logo gives a traditional appearance that can make a striking impact. It is suitable for schools, colleges, government agencies, and organizations. The automobile industry often uses Emblem Logo.

Because this logo is designed with higher detail and symbol and names are rigidly entwined, it is less versatile than other logos. An intricate emblem design is not easy to replicate across all branding. An emblem logo on hats or shirts can be difficult. So, as a rule of thumb, keep your logo design uncomplicated. 

When to use an emblem logo – Many public agencies and schools opt for the emblem’s traditional look. However, some businesses are also using emblem logos – especially those engaged in the food and beverage industry. Starbucks is an example. But, you need to play smartly when it comes to detail.

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