Digital Marketing

Your No-Nonsense Copywriting Guide

Copy on your website represents the quality and tone of your brand.

It should be aspirational, actionable and easy-to-digest.

So, crafting copy for websites is a bit difficult. 

It takes creativity, skill, focus and a deep understanding of your consumers to woo them.

Copy writing is all about your habits that make it easier to sit down and write well. It’s about finding easy ways to make your ‘writing’ a whole lot SNACKABLE and PERSUASIVE.

The Internet is flooded with loads of great articles about content writing and copywriting. Maybe this will become one of them. 

Whatever. This piece is different.


No matter the level of skills and talent you have. With a little gusto in your writing habit, you can let readers feel something, take action, or stay more informed than before.

A few pointers below to show you how.

1. Barf Out Body Text

Do brain exercise. If you wanna blast with your copy. 

  • Just write out anything in your head
  • Keep your fingers typing without leaving the keyboard
  • Look at the keyboard, not the screen
  • Have no care about sentence structure, grammatical errors
  • Skip spelling and punctuation for now
  • Keep your fingers moving
  • Even for a paragraph or three, whenever you are stuck, just type.

This practice will engage your brain. Do this for any kind of writing. Editing comes later. Avoid mixing writing and editing together.

Trust me. Whenever you’re ‘stuck’, just type. 

Every time, something useful will transpire before your writing-eyes-and-brains.

Click to learn Best Time to Post Content on Facebook, Instagram, Twitter and LinkedIn

2. Write to a 7th Grader

Not because 7th graders aren’t quick-witted. 

Because it encourages you to dump the ‘Terms and Jargon’ that eyeballs just glass over. And you’ll write clearly. 

“Drive innovation.” “Think outside the box.” “Transform your business…” Hey, please stop using them. 

They may grate on your reader’s nerves. They are some of the most over-used, under-effective statements.

No idea if I have any intentional feelings, but here is what you must know…

Jargon and terms say little while making the reader feel unfulfilled.

  • Do the work
  • Say something real
  • Practice with your kid  or any outsider to tell your useful message

Your readers will appreciate it and it makes good business sense.

3. Narrow Your Focus

Each piece of copy should have a single clear idea from headline to conclusion.

Following this tactic can enable you to

  • form more logical arguments write 
  • write copy that flows naturally
  • provide your readers with clear takeaways

Keep your focus as right as possible unless you are writing a pillar page acting as a central point for discussing a broad topic. 

For example:

Bad: 7 tips to write social media copy for marketing

Better: 7 tips to write social media copy for small business marketing

Best: 7 tips to write social media copy for marketing for SaaS startups

It’d be hardly possible to write a valuable piece of copy on that first topic as the potential audience is just too broad. You merely can’t give advice appropriate for everyone, from a startup to a multinational brand.

So, narrow down your focus and provide readers with a real value around a particular topic.

Want to Hire A Team of Crazy-Good Copywriters?

4. Use of Semicolon or Colon

If you find yourself wanting to use a semicolon or colon, it is time to rewrite. 

I confess. I’m not good with grammar.

No matter if you don’t even know the rules of using punctuation such as semicolons and colons.

Trust me. It doesn’t matter!

You should be Ok with that because a writer’s job is not to follow grammar rules. But to communicate clearly through the written word.

You should even be OK with starting a new paragraph with “And.”

You shouldn’t be amused. 

Focus on the level of clarity whoever you are writing for.  (Oops, ended that sentence with a “stranded preposition.”)

Note that you’re writing for distracted, busy audiences so can’t afford to slow down readers with overly complicated sentences.

Use clear and simple sentences.

You may also like to know 10 Actionable SEO Tips To Boost Your Business

5. Write with a Purpose

I always write with a purpose and so should you. 

I communicate that purpose at the top of my draft piece to keep around the target while writing.

Be clear on the purpose whether it is for a blog post, email, website content writing, white paper or for any social media post.

Ask yourself ‘What action do I want my readers to take?

Do you want them to click the buy, call, or contact us button? Or you just want them to feel a certain way. Bliss? Empathy? Informed? 

At times, we just write to write. No problem unless you are writing to sell products or services.

With millions of users, social posts have become a top-of-mind selling approach.

It is an easy medium to build, display and share your brand. Still, writing with an objective to raise your signal and lessen your voice is important.

Hey, do not miss to remove the purpose reminder at the top of your draft.

6. Talisman to Make Readers Success

Craft your copywriting to make the reader feel successful. 

This can be achieved with short paragraphs and with breaks like bolded lines and single lines.

Break up your message to lead your reader down the page.

Talisman for reader’s success – short sentences, short paragraphs, transition lines, some bolded items, bullets.

Copywriting Conclusion

Great copy begins with defining your target audience.

If you don’t understand your audience or what they want to hear, you cannot create a compelling copy. Sure, you might be able to include nice words, but they are likely to fail in generating leads or sales because they are not targeting the right people. 

Secondly, you need to be an expert in your field. That’s why I write about marketing, rather than bypass surgery!

Thirdly, talk about solutions for real-world problems step by step. 

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UI/UX Design

Different Types of Logos and When to Use Them

Monogram, Brand stamp. Favicon. Coat of arms. 

Whatever you call it, a logo is the face of your brand – your company’s identity, portraying who you are. 

A unique, stunning logo is what entailed to stand out as a business. 

When designing such an important piece of brand identity, putting your best foot forward and creating something people would remember is a matter of great concern.

If, at the moment, you can’t nail down precisely what you tend to have in your logo, scan through these 7 different types of logos and wait for that flash of inspiration to strike!

Lettermarks Logos (Monogram)

Lettermarks or monogram logos use the initials of your business name. 

You might be unaware of what the letters NASA, IBM, CNN, or HBO stand for, but I bet you recognize the logo and what these companies do. 

Yes, these letters are the initialisms of a few famous businesses with rather lengthy names. 

Lettermark logo also refers to shortened names, such as FedEx. This logo is all about simplicity.

  • Since the focus is on initials, choosing fonts while designing a logo is of utmost importance. Check twice your logo is not just theme-based with what your company does, but also legible when printed on business cards. 
  • For a startup, add your full business name below the logo so people can learn who you are the right way.

When to use a lettermark logo – A lettermark logo is well-suited for a company with a long name. Considering initials in the logo simplifies your design. People will have an easier time recalling your business and your logo.

Wordmarks (or Logotypes)

Similar to a lettermark, a wordmark or logotype is the business name without an image. It is a font-based logo, focusing on the name of business. 

Coca-Cola and Visa are the most appropriate examples. 

Wordmark logos work great with a succinct and distinct name of a business. An example is ‘Google’s logo’ – after all, Google is a distinct name, which itself is engaging and memorable. 

With use of strong typography, Google’s logo creates strong brand recognition. So, typography plays a key role in designing a Wordmark logo.

Want to Hire a Team of Graphic Designers?

When to use a watermark logo – A watermark is a great option for a startup as they need to get a business name out there. It is also a good idea if you have a distinct business name. You just need to ensure the name is short enough. 

  • If you are a car brand, use a bold font to show a robust build. 
  • If your company is named after a person, calligraphy font could go well to replicate a signature.
  • Use a refined serif font to indicate intellectual insight if you are a journalist or publication house. 

Fortunately, there are plenty of fonts available. Hire graphic designers who will use the right font in your logo to breathe life into your wordmark.

Pictorial Marks

Often called a logo symbol or brand mark, a pictorial mark is an icon or graphic-based logo, apparently, the image that comes to mind when you think ‘logo.’ 

The iconic Apple logo, the Target Bullseye and the Twitter bird are examples of a pictorial mark logo.

When designing a logo with a pictorial mark, there is something that you might stick to with your company’s entire existence. Think about the broader implications to create deeper meaning. 

When to use a pictorial mark – A pictorial mark alone can be a ‘tricky logo type’ for new companies. This is because there is only an image in this logo. Apple, Target Bullseye and Twitter, each brand is so established and emblematic that their mark alone is instantly recognizable. Pictorial marks can be effective if you have an established brand or you are not anticipating changes to your business model in future. 

For example, you may start off selling burgers and use a burger in your logo, but what happens when you start selling pizza or sandwiches?

Learn These 7 Proven UX Design Tactics to Improve Website Conversion Rate

Abstract Logo Marks

Abstract Logo Mark is a specific type of pictorial logo. Unlike a recognizable image like a bird in Twitter or Apple logo, it is an abstract geometric form to represent your business. A few popular examples include –

  • The stripy Adidas flower
  • Pepsi divided circle
  • The BP starburst-y logo

Since abstract marks condense your brand into a single image, they work really well. With an abstract logo, you are not restricted to a picture of something recognizable, rather you can create something truly unique to represent your brand.

When to use an abstract logo – Abstract logo is the right option if you want a logo that could symbolically convey to the audience what your company does without reckoning the cultural implications of a particular image. Through form and color, you will be able to contribute meaning and cultivate emotion around your brand. It is good to leave to your graphic designer who understands how color, shape and structure combine to create meaning. For global commerce, Abstract and Pictorial work really well. 

Want to Hire a Team of Graphic Designers?

Mascot Logo

A mascot logo involves an image of an identifiable brand ambassador, often in form of a cartoon. Colorful and cartoonish, this logo is a fantastic way to create your very own brand spokesperson. The illustrated character or cartoon represents your brand. 

Famous mascot logos include  Wendy’s Wendy Thomas, KFC’s Colonel and Kool-Aid Man. This logo design is great to appeal to young children or families. It is most often related to sports.

When to use mascotsThink about mascots if you appeal to children or families. This logo encourages customer interaction so it is an excellent tool for social media marketing as well as real-world marketing events. After all, who doesn’t want to take a selfie with Planter’s Mr. Peanut and Pillsbury Doughboy?

The Combination Mark

As the name suggests, a Combination Mark is a combination of both words and images. In it, images and icons are combined to enhance branding message and clarify what a business does. 

What more? A combination mark is a combination of a wordmark or lettermark and a pictorial mark, abstract mark, or mascot. 

Since the name is associated with an image, it is a versatile choice. It inspires people to associate your brand name with your pictorial mark or mascot right away. Because the symbol and text create a distinct image, getting a trademark to this logo is easier than a pictorial mark alone.

When to use a combination mark – You can use it for pretty much any business. It is generally highly unique and the most popular option of logo among prominent companies.

Emblem Logo

It is a logo design that resembles a crest or seal, featuring the name of company within design. This logo gives a traditional appearance that can make a striking impact. It is suitable for schools, colleges, government agencies, and organizations. The automobile industry often uses Emblem Logo.

Because this logo is designed with higher detail and symbol and names are rigidly entwined, it is less versatile than other logos. An intricate emblem design is not easy to replicate across all branding. An emblem logo on hats or shirts can be difficult. So, as a rule of thumb, keep your logo design uncomplicated. 

When to use an emblem logo – Many public agencies and schools opt for the emblem’s traditional look. However, some businesses are also using emblem logos – especially those engaged in the food and beverage industry. Starbucks is an example. But, you need to play smartly when it comes to detail.

Looking for a Graphic Design Company in Canada?

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Software Development

Why Should You Use DevOps in Your Business Process?

Benefits of DevOps for Your Business?

Do you want to know how to improve software development and delivery process? 

You probably need a DevOps tool. Use of DevOps helps in improving the development and delivery process of software in different profit or non-profit organizations, educational firms, government entities, and other establishments.   

Below statistic uncovers how important DevOps is when it comes to scaling the software development process. 

According to the survey, 

  • Approximately, 80% of respondents considered that DevOps is somewhat important.
  • Half of them claimed it is extremely important.
Source: Statista

What is DevOps

DevOps is a set of tools and practices, combining IT operations and software development to enhance the capacity of a company. It reduces the development cycle, continuously creates and delivers applications and services more robust and agile when compared with general software development processes. Top brands like HP, Amazon, Etsy, Netflix, Adobe are using DevOps.

Key Elements Of Using DevOps

MicroservicesInfrastructure as CodeContinuous Delivery
Monitoring & LoggingContinuous IntegrationCommunication & Collaboration

You can probably store up trouble in introducing DevOps in your business process. So if you do not want to use it, you have an option to avail DevOps consulting services at Jivaso, a trusted software development company in Toronto, Canada. 

Want To Hire A Software Development Team?

Let’s get ahead and explore the benefits of using DevOps in your businesses.

Benefits of Using DevOps in Your Business Process

With support of the DevOps team working with you, you can leverage DevOps tools in the software development process. 

  • Early Bugs Detection: The collaborative DevOps environment will allow you to promote the practice of ‘Knowledge Sharing’ across teams. Constant monitoring, automation, and code testing help improve software quality. Your team members can share their feedback, which further helps detect bugs earlier.  
  • Better Customer Experiences: DevOps allows you to:
  1. enhance restoration times by 24x
  2. reduce chances of failure by 3x
  3. improve development rate  by 200x

Automation of the software delivery process becomes executable, assuring accuracy, authenticity, and durability of an application after each new release. Since the applications function seamlessly, you reap the benefits of greater customer satisfaction.

  • Super Collaboration: DevOps ensures super collaboration within your team members, empowering them with an optimal mechanism to upgrade agility. It creates a well-suited environment of mutual integration, conversation, and collaboration across global teams in an IT firm. 

With the influx of such an awesome DevOps environment, the old and impotent set of limits are getting blurry day by day. With the successful use of DevOps, all your team members become accountable to meet customer demand and deliver projects in a predetermined time frame.

Also, read 5 Best Automation Testing Tools For 2021

  • Fast Delivery Time: Constant and delivery of accurate software, self-regulation, and a fast feedback cycle are the central principles of DevOps. These features make your software development process more efficient, effective, and agile. You can leverage automation for granting SDLC (Software Development Life Cycle) seamless flow. With a collaborative environment, DevOps has the ability to give scope for prompt and incessant feedback so that any glitches can be detected and rectified at the same time; this ultimately helps in making fast and on-time delivery.  
  • Avant-garde Solutions: DevOps simplify the processes by promulgating the efficient release, thereby helping your business grow. With full implementation of DevOps, your development team can work like a professional by offering innovative solutions. Your team will have endless scope for doing innovations by fixing the glitches.
  • Endless Release and Deployment: In this day and age, software development practices call for committed teams for constant quality improvement, fast delivery, fewer release cycles, and go-to-market timelines. DevOps features perform all this by employing automation. 

Automated CI/CD pipeline allows DevOps teams to create and integrate code almost immediately. CI/CD is a way to frequently develop and deliver software to clients by introducing automation into the development stages. When QA is installed and automated, it gives developers the ability to pay attention to code quality. Thus, DevOps promotes higher quality, better productivity, and stable and quicker releases.

In a nutshell, DevOps can help you by boosting your business productivity. Hire certified DevOps developers with expertise in DevOps. Doing so will enable you to utilize this set of innovative tools efficiently without any technical glitches.

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Digital Marketing

Best Time to Post Content on Facebook, Instagram, Twitter and LinkedIn

You have spent hours or a week in researching, brainstorming, creating, editing, and polishing new posts.

Now is the right time to unveil them to the world, right? 


Do you know when the optimal time is to post on social media? Are early morning weekdays the best bet or weekends are optimal hours? 

Do all minutes or hours depict the same value in the eyes of an algorithm?

Many questions are there to answer before showering posts on social media.

To uncover the most suitable time for posting, Hootsuite (a prominent social media management platform) has analyzed over 30,000 social media posts just to ascertain if there are any particular days or times that universally get more engagement on social media than others.

Below is a quick summary of the analysis. This will allow you to publish your posts and receive maximum engagement.

Have a quick look at the appropriate time for different social media.

Social Media PlatformsTiming
FacebookBetween 8:00 AM and 12:00 PM on Tuesdays and Thursdays
InstagramAround 11:00 AM on Wednesdays
Twitter Around 8:00 AM Mondays and Thursdays
LinkedInAround 9:00 AM on Tuesdays and Wednesdays

What do these times mean?

They are the best hours for social media posts if it is your first time and you have no previous posting data, or audience insights to work with. But these times are very common. 

As you become older, tweaking your posting calendar could be a smart way to better fit your audience’s behavior. It will differ so much from the general population. 

Click to read 6 Lesser-Known Methods to Convert Website Traffic Into Leads and Increase Revenue

Also, note that newsfeed algorithms (primarily the Facebook and Instagram algorithm) consider “recency” as a key ranking factor. So, posting content when your followers are online is one of the easiest ways to improve your organic reach.

Many social media algorithms give priority to recency. Why? Because audiences are curious about what's new—especially given how frequently we check our feeds these days.

Best Time for Facebook Posting

As mentioned above, posting content on Facebook between 8:00 AM and 12:00 PM on Tuesdays and Thursdays is fruitful. Hootsuite’s social media team considers 6:15 AM and 12:15 PM PST on weekdays to post on Facebook.

Important Facebook Statistics:

70% of Americans use Facebook at least once a day
51% of Americans check Facebook posts many times per day
Users in America spend an average of 3 to 4 minutes per day on Facebook

Facebook performance and follower activity are important.  3 PM EST every weekday is the right time for Facebook to witness the largest volume of followers. 


Best Time for Instagram Posting

The most appropriate time for the Instagram post is 11 AM on Wednesday. Keep in mind that the Instagram algorithm is common with Facebook’s algorithm. Recency is a major ranking signal. It means that audience behavior is a crucial factor in posting times.

Key Instagram Statistics 

In America, 63% of users check Instagram at least once a day

Instagram use increased to 30 minutes per day in 2020

In 2019, users would spend an averagely of 6 minutes 35 seconds per visit on Instagram 

Best time for Twitter

Best time – 8:00 AM on Mondays and Thursdays.

According to Social Engagement Experts, click-throughs are the most common metric on Twitter. 

When it comes to clicks and engagement, posting tweets during UK and East Coast office hours brings the best results. Morning even on weekends is appropriate. However, you can schedule posts slightly later as well. 

Leverage Technology to Work Remotely Amid COVID 19

Twitter best practices include posting at least 10 times a day depending on your products and services. If you are a big brand with a global audience, tweeting even as often as 20-30 times a day is helpful. Whenever you see the most followers online, decide to neglect people in other time zones. If you are a brand with global consumers, posting content around the clock drives better results.  

Key Twitter Statistics 

More than 40% of Americans check Twitter at least once a day
More than 20% of American people use Twitter several times a day
On average, people spent 10 minutes 22 seconds per visit on Twitter in 2019

Best Time for Linkedin Posting

When it comes to sprinkling content on LinkedIn, the most suitable time is 9:00 AM on Tuesdays and Wednesdays. You can post content between 8 and 11 AM PST. However, experts also suggest posting during mornings, lunch, and evening. These times can be more sporadic and spread out over the day because of the pandemic. 

Schedule your posts on LinkedIn based on what has performed satisfactorily in the past. Check different times to see what works the best for your business. When it comes to the LinkedIn algorithm, recency is considered less. What matters is quality, relevance, and trending content.

Key LinkedIn Statistics

9% of users in America use LinkedIn at least once a day
10+% Americans come to LinkedIn multiple times a day
57% of LinkedIn’s traffic come from mobile


Having a presence on social media for businesses is paramount. Consumers trust businesses that are active online. It is often an essential trust metric. But keeping an active social presence can be challenging without a sizeable percentage of your time and attention. You need to know the peak times of social media platforms when their users remain most active.  To engage with many of your audience, you need to post at these peak times. 

A reputable digital marketing agency like Jivaso can help you achieve your social media goal. Our social media experts can operate your account efficiently. They design and bulk schedule multiple posts at once. Leverage their expertise in finding the most appropriate horse that suits you, and schedule your post at the most suitable time. 

Once you set the time, your audience will expect posts at a specific time, and your social media scheduler enables you to send the right content to the right audience at the right times. This increases engagement with your audience. 

You may also like to read Keyword Stuffing in Google My Business.

Digital Marketing

Keyword Stuffing in Google My Business- Things You Must Know

Many small and medium-sized businesses are rebranding without considering Google’s guidelines regarding GMB. But when every business does this, it becomes a branding nightmare. In the context of the Google My Business (GMB) world, keyword stuffing or ‘adding description’ has always been a hot topic for a long time. 

Keyword Stuffing on GMB

Keyword stuffing to your GMB name is generally required when you add a description. However, words used in descriptions include certain keywords that are not part of the real name of your business. It is a common practice these days when it comes to Local SEO. Businesses are adopting this method to give their website ‘ranking benefits’ on Google Maps.


Assume that the ‘Real Name’ of your company is “ABC Handyman Service.” 

Then most commonly, the GMB listing name depending on the keywords will be:

ABC Handyman Service – Handyman, Handyman Service, Home Remodeling, House Painting, Interior and Exterior Painting, Handyman Repair, Home Handyman in Toronto.

Other details like –

Address -4567 N Rd #7645, Toronto, ON L7L 6A3

HoursOpen-Closes 6 PM

Phone -+1 647 200 3318

Also read, Online Reviews Trends You Should Know to Keep Your Business In Search Results

It is a known fact beyond the seed of any doubt that when keywords are added to a business name, it carries a powerful impact on ranking – directly and dramatically. 

Find below an example of the ranking impact. 

We all have learned that Search Engine like Google historically and presently takes steps on GMB profiles that add “unreasonable” or “unnecessary” descriptions that do not match the business’ real-world name.

Search Engine Land has reported 50 examples of keyword stuffing and Google has taken action on  40% of them. The search engine gave some businesses a soft suspension and a hard suspension. 

Image source: Searchengineland

Impact of Keyword Stuffing in Real World 

Many business verticals in Canada have been experiencing a local SEO phenomenon for the last few years. For example, companies are stuffing keywords in their GMB name to achieve ranks without the negative impact of Google.

Please note that Google has nothing to with the GMB name provided that it has an absolute match with your website logo and in-store signage. 

One of the problems with this tactic is that it can cause some branding issues. 

Check out the result for “Tree Services in Toronto.” How will you become remarkable and stand out in your customer’s mind when every business has a similar name. 

You need to have a unique and easy-to-remember name of your business. It should be different and should sound unique.

Apply These 10 Techniques to Improve Local Marketing Strategy

Answer this question. Which of the two categories will you select to name your business?

  1. Category – Higher Ranking Name
  2. Category – Memorable Business Name

Have you selected higher rankings over a memorable business name? Consider the below point

  • If the whole market updates descriptions to their name, the ranking power that the keywords provide will diminish

This has happened and still happens in several markets. 

If the big G doesn’t impose a penalty against the rule-breakers, it’s time you can consider adding keywords to your GMB name as well. But again, you will be doing it against Google’s guidelines. And you will find no rule that guarantees your business will be spared. However, this difference may cause a drop in rankings and profits. 

Why You Should Care

Keyword stuffing has been a prime ranking factor for over a decade. According to experts, if this was something that Google was going to fix, we would have had a solution by now. 

Colan Nielsen, Guest Author at Search Engine Land, states that part of the Challenge for Google is that they do not understand why this is an issue. Google does not give priority to “Unnecessary Descriptors” because their presence puts no harm to users. Though it might manipulate the search results, this does not appear to be something the search engine is concerned about.

It is important for businesses to add keywords to their name and consider both, positive and negative aspects 

Rebranding to get keywords into your GMB name will allow you to experience a ranking boost. But, your competitors can still get your business name even if you do not have the proper rebranding proceeds, you can face branding issues. The ranking benefits will vanish once everyone in your market adds keywords to their name. The best is to hire a reputed digital marketing agency and seek their help in setting out local SEO strategies for your business.

Click to Learn About Latest Google Ads Features

Digital Marketing

4 Post-Pandemic Marketing Strategies to Survive and Thrive Your Business

The world has grappled with coronavirus pandemic. 

COVID-19 has hit everyone hard. And businesses are no exception. 

Have you ever taken heed of what the post-pandemic world would mean for your business?

Pandemic has increased the speed at which the world is adopting “DIGITAL PLATFORMS.” 

It has empowered many online industries, innovated the way marketing is done, and affected digital marketing strategy.

Never before have we been so dependent on ‘Work From Home’ ‘Zoom’ ‘Google.’ This demonstrates that as digital marketers, we make decisions that use this new reliance on technology.

You shouldn’t let the coronavirus whittle away your efforts.  Since the pandemic progress, resetting strategy during and post-pandemic marketing would bring long-term benefits.

Below are 4 effective post-pandemic marketing strategies.

#1 Focus On Existing Customers

Are you struggling with new clients? Experts say, try focusing more on the existing customers who are still with you despite the economic downturn. 

  • Create services to meet their needs
  • Launch ad campaigns to target their new requirements
  • Issue refunds to clients who had prepaid memberships
  • Or give refunds to those who were on auto-pay during the lockdown period

Though this could burn your cash flow, the money you have refunded will most likely come back tenfold when the economy restabilizes. 

Click to know 5 Best Automation Testing Tools For 2021

For instance,  Neil Patel launched premium UberSuggest features with the free version. While he witnessed a drop in free trial signups, he did receive an overflow of admiration from an endless number of people within the industry. Some even bought the paid plan. Despite the fact that Neil Patel did not experience more money coming in, he did see more traffic coming in.

The point is, 

Look out to your clients, customers, and coworkers during pandemics. In return, they will thank you for it in some way or another. Most importantly, you’ll see growth in other areas such as brand awareness,  customer loyalty, organic traffic, social media engagement. 

Shift Everything Online

There is no surprise that everything is moving online due to lockdown and travel restrictions. According to a Forbes article, there is a spike in businesses that:

  • Want to update or create websites
  • Create social media campaigns
  • Tend to allow home-based work
  • Focus more on e-commerce trends 

It is the perfect time for you to improve your online presence. For this, you should automate your services, mode of communication. 

For example, if you deal with the Healthcare and Wellness industry, implement an online software that allows the staff of your hospital/clinic and patients to perform many activities online.

A well-developed software tool helps:

  • Track patient data like symptoms, histories, vitals, and other medication
  • Manage your daily tasks of operating a medical facility online
  • Register patients, record their health information
  • Automate administrative operations
  • Secure the transmission of e-prescription, medical test requests among pharmacies, hospitals. 
  • Avoid adverse drug interactions and verify patient credentials 
  • Manage approved medication lists, dispensing workflows, inventories, and compliance
  • Support your employees’ work-from-home needs.

You may also like to read Online Reviews Trends You Should Know to Keep Your Business In Search Results

To develop such software for your business irrespective of industry, call +1-647-200-3318 and talk to our experts.

Need help with Software Development Solutions or Website Development Services for your businesses. Talk to our experts.

Invest in Facebook Ads

Many people are spending time at home and on social media like Facebook due to lockdown. So, Facebook has become an optimum platform to let people know that your business is alive and that you are able to serve them even during this tough time.

Why Facebook Ads?

  • Facebook Ads are quite affordable
  • It is suitable for local small businesses to scale up
  • It helps you showcase any changes you have made to your business
  • It is ideal to tell people about any COVID-19-exclusive discounts or promotions 
  • Facebook Ads are engaging and well-targeted

Creating regular relatable posts needs to is an important ingredient of your Facebook marketing strategy. While social distancing is the norm across Canada, you must narrow the gap between your business and customers. Chat with customers. Reply to their query. Clear their doubts if they have any. Try to know what they are looking for; where they stay; what their budget is. 

Facebook features audience targeting capabilities, which allow you to reach customers based on location, gender, hobbies and interest, profession, marital status, and the list goes on. 

The pandemic has reduced the CPM (cost per thousand impressions). So it is the best time to invest in a good Facebook ads strategy. It will be an affordable way to generate leads and sales.

Please note that Facebook ads bring the best results when they are consistently repeated. So, try managing your Facebook page during or after the coronavirus pandemic.

Paid Advertising Channels

PPC ads are the way to go right now. However, avoid focusing all at once on LinkedIn Ads, Google Ads, Facebook Ads, Twitter Ads, and Instagram Ads. Instead, you need to figure out where your target audience is hanging out. Based on it, focus most of your PPC efforts on channels where your audiences are present.

Let’s see these examples

  • Choose ads on Google if you have a more serious business like an addiction treatment facility
  • Instagram is the right place for a beauty business as your target audience is likely to be there
  • If you have a business-related service or tool like a keyword research tool, then go for LinkedIn

Apply Above Marketing Strategies to Survive and Thrive During COVID-19 Pandemic

While the world has been thrown into a coronavirus whirlwind, no doubt digital marketing is playing a pivotal role in helping businesses survive and thrive. Hire a pool of talented and experienced social media marketers who can let you apply solid digital marketing tactics. They will not just allow you to recover your loss, but also maintain a strong connection to your customers and give you a headstart against your competitors. 

Wondering where find get the right SMM specialists for your business? Contact Us. 

Web Development

Top 5 Full Stack Web Development Tools To Use In 2021

In the ever-changing world of technology, Small and Medium-sized businesses are reinventing themselves to provide better, and more reliable software solutions. And why not? Recent coronavirus pandemic has made people adopt virtual technology. It is therefore important for businesses to have an online presence and feed the demand of your client or customers during COVID-19. It may be that you develop your own sites with the help of your in-house team, choose a web development company or hire dedicated web developers if you lack proper resources. A prestigious web development service provider like Jivaso has top-class resources to use full-stack web development tools for backend and front-end development to develop entire software in an agile way.

Below are top 5 full-stack development tools you can use in 2021:


Image Source: StackShare

CodeKit is one of the most-used full-stack development tools used by website developers. This tool allows you to speed up web app development work by minifying, combining and checking javascript. Experts also use it to optimize images. Jivaso full-stack developers come with a profound knowledge of working with web application development tools, like CodeKit. 

Salient Features of CodeKit:

  • Refreshes browsers automatically across multiple devices, including Android, iOS, PC and Mac.
  • No need to reload the entire page while injecting CSS changes
  • Minifies code and reduces the file size
  • Automatically works and combines scripts as well as reduces HTTP requests
  • Allows installing 6,000+ built-in components ( jQuery, Bootstrap, Modernizr, WordPress, Zurb Foundation.) with a single click. 
  • Less, Typescript, CoffeeScript, Slim, Markdown, Html, and JavaScript can be compiled.


Image Source: eTatvasoft

Backbone.js is one of the popular tools to provide structure to web applications. Coming with key-value links and custom events, this web development tool lets you add structure to your javascript code. This is one of the tools to transform your data into models and provide different types of building blocks such as events, models, views, routers, and collections to improve client-side web apps.

Salient Features of Backbone

  • Backbone contains 100+ extensions
  • Makes code simple, organized and systematic
  • Allows developing one-page applications
  • Automatically updates HTML of an app on changing the model
  • Separates logic of the user interface and business
  • Allows creating client-side web apps or mobile apps


Image Source: YouTube

CodePen is another popular full-stack web development tool you can use in 2021 for front-end design and development. It helps you create, expand and deploy a website as well as create test cases. Using CodePen, you can create new pages without writing new code. This is possible because this tool comes with an in-built API function.  

Salient Features of CodePen

  • CodePen gives you impressive features to write CSS faster
  • It enables developers to build components to use elsewhere later
  • It allows experts to enjoy the live preview and live synchronization
  • With prefill API function, you can add demo pages and links without coding


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TypeScript is an open-source programming language and a typed superset of Javascript. It complies to clean JS that can be used to run on any browser or device. As a full-stack developer, you’ll happen to spend a lot of time writing Javascript code. TypeScript allows you to compile that code for better application. This tool comes equipped with several features that help in the static certification of the code as well. TypeScript supports many JS libraries and has the quality to work on various platforms.

Salient Features of TypeScript 

  • Robust type system, including JS and generics feature
  • A seamless hybrid of static and dynamic typing
  • Aligned with ES development for compatibility
  • Manageable on multiple devices and browsers
  • Supports definition files like C/C++ header files
  • Good for developing large applications.

Visual Studio Code

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Packed with a lot of features, Visual Studio Code is one of the most prominent tools for web application development. Popular features include Cross-platform support (Windows, Linux, and Mac), lightweight, Robust Architecture, IntelliSense. A product of Microsoft, Visual Studio Code can be used in multiple languages (C#, Visual Basic, Java-Script, XML, Python, CSS, GO, and PERL) and frameworks such as JavaScript, Ruby, Rust, etc. 

Salient Features of Visual Studio Code

  • Great Refactoring Tools 
  • Better UI, simple plugins, and better git integration
  • Web applications can be built and supported in VSC.
  • The code files are located in files and folders.
  • Usually supports all the programming languages
  • Resources can be pulled from GitHub Repo online and vice-versa

Wrapping Up

Full-stack development is complex. But the use of the above-listed Full-Stack web development tools makes the process much easier. From writing code to communication, ideal full-stack development tools enable you to perform every task efficiently. If you want to know more about full-stack development tools or tend to create your new project a full-stack platform, hire full-stack developers from a reputable software development company in Canada.

Jivaso can also help you by developing an outstanding web application. We will help you create a robust solution in a limited time frame.

UI/UX Design

Improve Website Conversion Rate with 7 Proven UX Design Tactics

Your website lives and dies by its conversion rates. While good conversion rates generate more sales, poor conversion rates mean struggles to keep your business afloat. Innovations in technology have triggered massive changes in digital marketing service approaches. One such change is ‘Conversion Rate Optimization (CRO). CRO is a method to grow website visitors or improve the percentage of users to take the desired action. So, maintaining a healthy CRO is integral for a successful online business. 

For this, you need to consider notable factors that strike conversions. And one of the factors is the User Experience (UX), which is largely affected by UI (User-Interface). UX is how things work and UI is how things look. The engagement of online audiences depends on UX/UI design. This is the reason web design has earned worldwide recognition. Having a well-designed website with great UI is good for engaging customers and improving CRO.

Better UX web design can potentially make UI worthwhile to improve conversion rate.

User Experience Design

UX is related to everything including your visitors, leads, customers as they navigate your site on each page. UX determines how easily users find and what they are searching for on your site.

  • A better UX design enables you to understand customers in a better way. 
  • UX design improves the brand image and keeps you ahead in the competition. 
  • UX design helps establish a strong relationship with visitors which increases your credibility.

Facts Check

  1. 88% of users don’t tend to come back to a website after a bad user experience.
  2. 54%+ look at lists without bullet points.
  3. 70% of people look at lists with bullet points. 
  4. Because of bad usability, more than 68% of online businesses fail

Let’s explore how you can improve Website Conversion Rate through UX Design.

1. Simplicity is the Key

Simplicity is supreme when it comes to web design. A simple web design builds an edge for the online audiences when they order a product, request a service, make a digital payment or directly contact a business through contact forms. To ensure a well-built design:

  • Avoid making designs too complicated
  • Design a proper content layout for excellent readability 
  • Ensure clear, user-friendly navigation that allows visitors to quickly find the required information 
  • Have an engaging layout by keeping it clean and simple 
  • Check how your website appears on mobile. For this, use Google mobile site tester
  • If your site is not accessible on mobile, create a mobile version of your website
  • Avoid making each and every process too simple to boost online sales
  • Ensure if the site loads within 2 seconds
  • Minimize all controllable factors that slow down site speed. For this, use reliable site hosting, optimized graphics and proper website code.

2. Efficient Use of White Spaces

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Do you know the ‘White Space’ of a website is a vital element of a great design? Yes, that’s true! However, despite being one of the most significant facets of website design, ‘White Space’ is so underrated.

According to UX/UI experts,

  • White space around titles and text prompts user attention
  • It ensures a better user experience
  • It makes your content easy to navigate
  • It allows visitors to stay on the web page
  • It improves readability and drives attention to the right elements
  • It offers guidance to visitors to navigate from one object on the page to another

However, always make a balance between the use of ‘White Space’ and important information.

3. Transparency

Transparency is another important ingredient of a great UX/UI design.

  • Use impressive visual designs with clear messages so people can easily understand the context of the business
  • Allow uninterrupted and reliable data access to the users to easily find relevant information
  • Deliver a clear message to the site visitors
  • Avoid any confusing phrase or sentences that compel visitors to read that message again and again. It leaves a negative impact on their mind.

4. Trust Factor Is Important

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Trust is a crucial factor to Improve Website Conversion Rate. It encourages users to take action in the interest of your business. Trust depends on the following aspects:
  • Your company’s reliability
  • The products you offer
  • Correct, clear, and complete  information on your website
Hire PHP and MySQL developers or employ and HTML experts to design a website shopping cart. Apply for SSL (Secure Socket Layer) certification that ensures proper security for customers’ transactions. Set up “Buy Now” buttons on your website using a reliable payment processor,  such as Google Checkout, PayPal, ProPay, and Digital River’s CCNow. Note that online customers worry about the misuse of their personal information such as their emails, debit/credit card details, purchase history, etc. But if you guarantee ‘safe purchase’ on your site, visitors will easily get converted. This way, they will have no problem shopping from your site.

5. Inclusion of Contact Information

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Remove useless items from your website. Give a safe and secure way to get in touch with your patrons. This allows providing a better UX to visitors. 

  • Add clear and visible contact information and place CTA
  • Let customers contact you through phone, email, fax, physical address.
  • Mention phone number,  email in the footer of every page. 
  • Add a live chat tool so that users can chat with you in case of any query without wasting a single minute.

6. Reduce Error Messages

Some of the common traits are:

  • Missing Files
  • Inappropriate Sentences
  • Misspellings 
  • Broken Links

These errors turn the views of prospective customers into negative ones. A Bad UX design can put you in big trouble and may spoil your image. Whenever visitors visit your site, they may tend to interact with your content. This is why content is considered the most important element.

7. Add a Realistic Touch

Apart from the points mentioned above, humanize your websites. It gives a realistic touch to the sites. Visitors will feel more engaged and emotionally connected when they see people like them portrayed on the site. It will build an emotional connection with your design and content. Thus, you’ll build trust.

Final Words

Besides a great UX Design, there are other ways to improve website conversion rate. However, you should prioritize better UX design as it yields outstanding growth in sales and conversion rate. Wondering about creating great UI and UX design? Give a call us. We will help you with the best Web Design & UI/UX service. We not just craft appealing designs, but also provide great experiences to your users.