Categories
Web Development

How DevOps Innovates the Way You Run Your Business

The influx of internet and software has transformed the way consumers shop, invest, learn or even entertain themselves. It has also influenced the way businesses are being operated. It is the age of internet and software that not just supports businesses but has become integral components of every part of a business. 

Organizations interact with their customers through software, teams collaborate using specific applications, enterprises use software for increasing operational efficiencies and transforming every part of the value chain, such as communications, logistics, and operations. 

Do you think you adapt to this swift change and compete with challenges? 

Do you want to be more efficient like your peers in delivering the best features to end-users?  

That’s where DevOps methodology comes into the picture. DevOps culture aims to simplify the development process of software, enabling engineers to build, test and maintain the infrastructure and tools. It makes sure speedy development and release of the software. 

However, every development strategy with DevOps requires an additional set of skills specific to its environment.

What is DevOps?

A compound of development (Dev) and operations (Ops), DevOps is a combination of a culture, set of processes, tools to continually develop software in a hassle-free way and provide value to customers. It allows your team to create and improve applications and services at a higher velocity than they can do with traditional software development approaches. 

Using DevOps means you are evolving and enhancing practices at a faster pace when compared with firms that use old-aged software development and infrastructure management processes. The speed you attain in developing software with DevOps lets you better serve your customers and compete more efficiently in the market. 

DevOps Benefits 

By adopting a DevOps culture along with DevOps practices and tools, you better respond to customer needs, increase confidence in the applications you build and achieve business goals faster. DevOps culture, tools and practices let you become high-performing, build products faster for greater customer satisfaction, establish improved collaboration and productivity, maintain system stability and reliability, improve the meantime to recovery and achieve business goals.

  • Speed – The DevOps model strengthens you to move at high velocity towards your goals. It empowers your developers and operations team to innovate for customers faster, adapt to changing markets better and grow more efficiently at driving business results.  For instance, continuous delivery and microservices let your team take ownership of services and then release updates to them faster.
  • Rapid Delivery – With DevOps methodology, you can speed up the frequency and pace of release, thereby innovating and improving your product delivery process faster. The quicker new features are released and bugs fixed, the faster you can address customers’ requirements and build competitive advantages. 
  • Reliability – DevOps model helps you determine the quality of application updates and infrastructure changes so that you can deliver projects at a more rapid pace as well as maintain a positive experience for end-users. Use practices like continuous integration and continuous delivery to test that each change is functional and safe. Monitoring and logging practices of DevOps enable you to stay informed of performance in real-time.
  • Stabilized Work Environment – Stress involved during the release of new features and updates or fixes can topple the stability of your workspace, thereby decreasing the overall productivity. With DevOps culture, you can improve your work environment with a steady and well-balanced approach.
  • Scale – Easily operate and manage infrastructure and development processes at scale. Consistency and automation allow you to manage complex changing systems effectively with lower risks. To take an example, infrastructure as code enables you to manage your development, testing, and production environment in a repeatable and more efficient manner.
  • Better Collaboration – Develop a more competent and effective team under DevOps cultural model, which emphasizes values such as accountability and ownership.  Your operations team and developers can collaborate closely, combine their workflows and share responsibilities. This leads to reduced inefficiencies and better time saving. For example, less time is consumed in handing over periods between developers and operations, writing code that requires the environment in which it is run.
  • Security – Move at a rapid pace while preserving compliance and retaining control. You are able to adopt a DevOps model without eliminating security by using automated compliance profiles, configuration management techniques and fine-grained controls. (e.g. using policy as code and infrastructure as code, you will be able to easily define and then track compliance at scale).

DevOps and the Application Lifecycle

DevOps methodology can have an impact on the application lifecycle throughout its phases that are ‘plan’, ‘develop’, ‘deliver’ and ‘operate.’ Every phase relies on the others. And these phases are not role-centric. In a true DevOps practice, each role is involved in each phase to some extent.

  • Plan – In this phase, DevOps teams ideate, define and describe capabilities and features of the systems and applications they are developing. They can track the progress at low and high levels of granularity. Some of the ways DevOps teams can plan with agility and visibility are tracking bugs, creating backlogs, using Kanban boards, managing agile software development with Scrum and visualizing progress with dashboards.
  • Develop – This phase is a combination of coding – writing, testing, reviewing and integrating code as well as building that code into build artifacts that can be deployed into different environments. DevOps teams innovate rapidly without compromising on stability, quality and productivity. For this, they use extremely productive tools, automate mundane and manual steps and iterate in small increments through automated testing and continuous integration.
  • Deliver – Delivery is the process of deploying applications into production environments consistently in a reliable manner. The ‘deliver phase’ also includes configuring and deploying fully governed foundational infrastructure that can make up those environments. In this phase, the team can define the release management process with clear manual approval stages, and set automated gates that move applications between stages until they are made available to customers. Automating these processes makes your team repeatable, scalable, and controlled.  So, the team that practices DevOps has the potential to deliver fast services with confidence and ease.  
  • Operate – This phase includes maintaining, monitoring, and troubleshooting applications in production environments. By adopting DevOps methodologies, your team can work to make sure system reliability, high availability, and zero downtime while reinforcing security and governance. They will be able to identify issues before they (issues) affect customer experience and full visibility into applications and the underlying system.

Why DevOps Matters

The tech landscape is an integral part of the change. It creates an ever-changing environment: frameworks come and go; languages evolve and new ones are created; infrastructure tools change to meet the ever-growing demands for hosting applications more efficiently and delivering services more quickly; tools continue to abstract low-level computing to reduce engineering overhead.

What only remains constant is ‘CHANGE.’ Your ability to cater to that change determines your success as an individual contributor or entrepreneur. Regardless of the industry, your business is associated with, it is important to adapt quickly and eliminate as much friction from growth as possible. DevOps enables you to adapt to the change and grow your business.

Categories
SEO

Authority Links and Outbound Links – Why You Should Use Them?

Internet is flooded with myriad links. Authority Links and Outbound Links are two important links.

The question is ‘Are these two links important for SEO rankings?’

Let me answer this question by uncovering “Authority Link” and “Outbound link” in detail.

What Is Authority Link?

Authority links are a type of link, which is procured from highly authoritative websites i.e. the websites that have a sizable level of trust and authority with search engines as a result of their age, quality, and size. 

Authority is a somewhat subjective concept. But what are those elements that contribute to an authority site?

No search engine, including Google, provides any guidelines or public relevance to make a website authoritative.  

Let me help you understand Authority Links in a better way:

Pretend that you are at a party and someone is talking about you. If the person who is talking about you is of high dignity, his talks will reflect well on you. In contrast, if he is vague, you would not like to associate with him. 

In the web world, high authority links are like reputable persons. By connecting with you, they tell everyone that they trust you and respect what you say or do.

Authority sites are the market-leading sites. They could be educational websites, government institutions, and large corporations. Links from such websites bring excellent ranking power to a website. 

Why should you use authority links?

Authority links have critical roles to play when it comes to link building. 

  • The degree of authority of a site affects the relative value of the links you obtain
  • High authority backlinks improve the Domain Authority (DA) of your site 
  • Authority links build trust and credibility in the market 
  • They are good for Search Engine Rankings

What is an Outbound Link?

An outbound link is a link from your site to another website. It is also called an external link. It is an outbound link for you, but an inbound link for others. 

  • Why would another website like to give you a backlink?
  • What is in these links for them?
  • Do you give out links to other websites?

The answer is very simple.

Outbound links carry a positive impact on a website’s ranking. This is why many webmasters add it to their digital marketing strategy. Outbound links direct away from your website and send traffic externally to another.

As a digital marketing agency, you can add external links as references for facts, statistics, and studies to add more credibility to your content. You can also add external links in case you have taken quotes or images from another website and need to give credit. 

There are two types of outbound links:

Dofollow Links – Any link if added to a website is a ‘Dofollow link’ by default. Depending on your preference, you can manually make it ‘Nofollow’. Goggle follows dofollow links when crawling any site. Through these channels, ranking power is transferred. If you want to give credit to a website, then you should use a dofollow link.

Nofollow links – Nofollow links tell Google not to follow these links. This means that these links do not pass on links to the target web page. These links are coded with a ‘rel=nofollow’ tag. It is therefore important to add nofollow tags to links added by your readers as they can direct search engine crawlers to spam sites. 

In this case, the search engines will consider you less credible and impact your trust factor. Also, if you add nofollow links to some specific links, it will let you set priority for the crawler to crawl your page. The search engine will visit the pages that you would like it to crawl. 

Why should you use an outbound link?

Adding outbound links to relevant websites brings a positive effect on SEO, but only if you do it rightly. Below are multiple benefits of adding external links to your content.

  • Value for readers – If your external links direct readers to other relevant resources, it will lead to improving more value to them. This means that they may like to revisit your website. So, your website needs to provide them with value and make it more interesting and easier in some way.  So, your customers will at least consider your site to be very positive and relevant. 
  • Backlinks generator – Linking your site regularly to trustworthy websites increases trust and credibility. Therefore, when you create valuable content for your readers, these quality websites will be more likely to link back to your website. Remember that if you have valuable industry resources and statistics on your website, it will be easier to get backlinks. Make sure your site has something that is worth linking to. This could be an exhaustive or authoritative study or a highly interactive or engaging resource.
  • Increase relevance – Search engines collect a wealth of information from every facet of your website. The information may be related to the website you link and how you link. Therefore, if you add links to famous sources, it will enhance the relevance of your own content. 

It allows search engines to understand which industry you are in, depending on the kind of sources you link to. Thus, this leads to increasing your content’s relevance within the industry. 

  • Enhances credibility –If you link sites with high Domain Authority (DA) within your niche, it will increase your credibility and reputation for readers and search engines. Linking to a high-DA website enhances your reputation, increasing search engine rankings – no matter it is just via outbound links. 

A study conducted by Robots has revealed that linking to high-authority sites carries a positive correlation with improvement in search rankings. In general, outbound links are used for linking to sources or relevant statics and facts. Adding these details lends credibility and proves that your content is up to date and accurate. 

Bottom Line

Building high authority backlinks is always best for improving your page rank. But you can only achieve this by having good quality content to link to. It is therefore important to craft quality, unique content that contributes to your field and builds your online reputation and trust.

To learn how to get high authority links and add outbound links, hire our SEO professionals who will love to help you with your quality backlinks strategies. 

Categories
Digital Marketing

Top Instagram Marketing Ideas to Turn Followers into Instagram Sales in 2022

Are you struggling to market on Instagram and convert followers into paying customers? 

Regrettably, it’s not as easy as it seems. 

It’s a gradual process that brings results ‘slow but sure.’ 

Don’t get me wrong. 

Selling to Instagram followers can be a challenge, especially when the ‘content influence’ you post is declining. Most businesses can resonate with this trend. 

Using Instagram to drive sales is possible and that requires using this ‘photo and video sharing social networking platform’  strategically. 

Note that selling is somewhat a numbers game. So, your Instagram follower numbers will have an impact on your sales numbers.

When it comes to the ability to gain profits, it’s all about the conversion power you generate.

Let’s throw light on key measures that help turn Instagram followers into Instagram sales.

Start a Conversation 

One peculiar way to attract followers is to engage them through conversation. 

Instagram direct message or DM brings the opportunity to connect with consumers personally.

You can start this by clicking the arrow icon in the top-right corner of your Instagram account as well as posting a picture or video of your new product followed by asking questions to your followers. 

Say, for example, 

  • If you are an eCommerce retailer, ask your audience about their favourite piece of electronic items, clothing, etc. 
  • If you manufacture electronic gadgets, ask your fans about features they would like to see.

Starting a conversation with followers and getting them engaged is a significant step. Talk about your products. Name a group of followers you are sending the message to.

Also read, Digital Marketing Techniques You Can’t Ignore in 2022

Offer a Promo Code

Send a product image along with a promo code to your Instagram followers in your message. 

Remember that Instagram Direct message will not allow you to embed clickable links. It is therefore important to send any links as their own individual message. 

Announce that this promo code is only applicable to your Instagram Followers. This will encourage them to use it and make a purchase. 

For a quicker response, mention a time limit to the promo.

Be Original

One thing that you should always keep in mind is that potential customers can be overloaded with boring content. If you regularly post the same content, you are more inclined to fail in generating interest among your followers. 

It is advisable to –

  • Invest time and money to develop innovative, unique engagement strategies for your customers. 
  • Create a video series that your followers can look forward to or hire content writers for creating unique content. 

No doubt, attracting the attention of a potential customer is generally the most difficult way in the conversion process. That’s why being original is important.

Host a Contest

If I offer you an amazon coupon of $500 just for commenting on the photo, would you do it? 

That’s the charm of an Instagram contest.

So, host a contest right before placing your product on sale. 

For example,

  • Post a contest photo on your Instagram page.
  • Announce that the first 10 people to comment will get a DM from you on how to participate.
  • Declare to offer the product (you are offering in the sale) for free as the prize. 

By offering the product in the contest, you will trigger the interest of participants. While they would like to get the product for free, the sale price might be an extra push of incentive to buy.

That’s remarkably good nurturing at work.

Visit to learn 7 Lesser-Known Facebook Marketing Tools to Increase Engagement by 153%

Feature Customers on Your Page

Offer incentives to consumers who buy your products. It is one of the ways to release ‘brand new shoes’ you want to drive sales from Instagram. 

Ask your followers to submit a picture of wearing your new shoes. Encourage them by writing at the end that you will select a few customers to be posted on your page. Potential customers if they want to be featured will have an incentive to buy your product. 

This will boost sales and generate interest in your posts.

Be Active In The Community

Being active in the community is a great way to turn Instagram followers into Instagram sales. 

  • Link and comment on the posts of influential users in your community. 
  • Build exposure among potential customers. 
  • Determine the content that your customers are interested in.
  • Look for users who are popular in that space.

Tell Your Story

Tell your story to keep followers interested and engaged in your content. For this, follow the given instructions:

  • Post about how the company was started
  • Let people know how your products are made
  • Create videos wherein employees discuss why they like your company
  • Let your followers see the making of your social media content

Telling the story of your brand will let your customers identify the people that work for your company. This will build trust between your customers and your brand. Your audience will be more likely to support your brand, thereby driving customer conversion on Instagram.

Customer Service Promotion

Customers are always satisfied with quality service. If you offer free exchanges, full-refund or lifetime warranties, you will be the first place for the people who are looking to buy your products. 

For example, if you manufacture any items and you offer a great warranty against them, let people know about it. In addition, post on your Instagram about a customer that just came in and got his product replaced. This will let people know how reliable you are. Followers will happen to see how great your customer service is and will be interested in buying your products.

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Conclusion

Getting Instagram followers is good. But they are not enough to guarantee success. Make strategies like influencers, conversation, promo code, originality, contest, telling your story. These strategies will leave your followers with a positive sentiment about your product and service. 

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Categories
Software Development

What is Scrum and How It Helps Grow Your Business?

Scrum is precisely an evolution of Agile Project Management. It is an agile development methodology used for developing, delivering and sustaining products in a complex environment. It lets you have a set of meetings, tools, and roles for helping teams structure and manage their tasks. This effective, flexible and fast framework encourages teams to work together and deliver value to customers throughout the project development process. 

The intent of using Scrum is to meet clients’ requirements with transparent communication, continuous progress and collective responsibility. Scrum also points to team wins and losses for improvement. What else? Scrum is mostly utilized by software development teams. However, its lessons and principles can easily be applied to different teamwork in various areas such as research, sales, marketing and advanced technologies. This is what makes scrum so popular.

Scrum Methodology & Process

When it comes to Scrum methodology, we can’t deny that this methodology has been developed, based on a set of very defined practices and roles – in fact, the practices and roles that are involved during the software development process. 

  • Scrum is implemented in temporary blocks that are short and periodic, called Sprints.
  • The period of Sprint can be from 2 to 4 weeks, which is the term for feedback and reflection. 
  • Each Sprint is an entity in itself. It provides a complete result, a variation of the final product that can be delivered to the client with the least possible effort when requested.

Scrum allows companies to achieve short development cycles and meet the demand of customers without compromising on quality work. This easy-to-use Scrum methodology is used primarily for software development. However, other sectors can also reap the benefits from it.

Also, read Why Should You Use DevOps in Your Business Process?

Different Roles in Scrum

In Scrum, your developers can focus on building quality software. The owner of a scrum project can focus on defining the qualities that the project must-have for building and overcoming any challenges that could affect the task of the development team.

Roles of Scrum Team includes the following:

“It is the Scrum Master’s job to guide the team toward continuous improvement – to ask with regularity, “How can we do what we do better?” – Jeff Sutherland
  • Scrum Master: Scrum Master is the person whose roles include coaching the team members in self-management and cross-functionality. He leads the team and guides them to adhere to the rules of the methodology. He works with the Product Owner to boost the ROI. Further, Scrum Master ensures that all events take place correctly on time and are positive, productive. His accountability also includes keeping Scrum up to date, providing mentoring, coaching, and training to the teams.
  • Product Owner: Also referred to as PO, the Product Owner is typically a project’s key stakeholder or we can say representative of customers and stakeholders that use the software.  He has the vision about what to be built and conveys that vision to the scrum team. PO is engaged with the business part and is responsible for the project ROI. He explains the project vision, validates the benefits in stories to be included in the product backlog and prioritizes them regularly.
  • Scrum Team: Scrum is a group of experts working together to deliver the requested and committed product increments. Scrum experts have technical expertise in developing the project jointly and carrying out the stories they commit to at the beginning of each sprint.  Within the Scrum Framework, all work delivered to the client is accomplished by the Scrum team. For effective results, following a common goal is important for everyone within the team.

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Benefits of Scrum Methodology

The benefits of Scrum over other agile development methodologies are manifold. Lately, it is the most trusted and used framework of reference in the software development industry. Key benefits of Scrum include:

  • Easily Scalable: Scrum processes are iterative. They can be handled within specific work periods, which can be convenient for the team to focus on definite functions for each period. This leads to achieving better deliverables according to the needs of users. It enables teams to scale the modules in terms of design, functionality, design, scope and characteristics in an orderly, transparent and simple manner.
  • Flexible to Changes: Flexibility of making changes in requirements as per customer needs or market developments is another benefit. The Scrum methodology is built up in a way to adapt to the changing requirements that complex projects entail. 
  • Time to Market Reduction: The client will be able to use the most important functionalities of the project before the project is completely ready. 
  • Better Software Quality: In scrum, better software quality can be achieved due to the working method and the option to obtain a functional version after each iteration.
  • Timely Prediction:  With this methodology, you can know how fast your team can work (their average speed) by a sprint (story points) and can rest assured when a certain functionality that is still in the backlog can be achieved.
  • Reduction of Risks:  The feature to carry out the most valuable functionalities first and know the team speed in advance in the project allows to eliminate risks in advance.

Also, read Top 5 Full Stack Web Development Tools To Use In 2021

Events in Scrum or Ceremonies

Key ceremonies or events of a scrum team are as follow:

  • Sprints:  Sprint is the basic unit of work for a Scrum team. It is predefined length events of one month or less for creating consistency. A new Sprint starts quickly after the previous Sprint concludes. Everything related to development, planning, review, etc. to achieve the product goal can happen within Sprints.

Keeping Sprint short is advisable because if it is long, it may become invalid and complexity may rise. Shorter sprints can be easily implemented, used to generate more learning cycles and reduce risks of costs and efforts. Each Sprint may be a short project.

  • Sprint Planning: Sprint planning is a collaborative effort involving a ScrumMaster and  Product Owner and the Entire Agile Team. The goal is to determine what is to be delivered in the Sprint and how it should be done. The ScrumMaster organizes a meeting at the start of each Sprint in which the Product Owner clarifies and explains the product backlog items and their respective acceptance criteria. 

The project that comes from the Product Backlog stages and the deadline is outlined. The entire Agile Team defines the work and effort necessary to meet their sprint commitment. Please note that every Sprint comes with different features.

  • Daily Scrum: Daily Scrum is a 15-minute event for Developers of the Scrum Team. Its goal is to reduce the complexity. It is organized at the same time and placed every working day of the Sprint. Further, Daily Scrum assesses the progress and trend till the Sprint ends. It synchronizes the activities and creates a plan for the next 24 hours. If the Scrum Master or Product Owner are actively working on items in the Sprint Backlog, they participate as Developers. What is more? Three questions are answered individually. These questions are – 
  1. What did I do yesterday? 
  2. What am I going to do today? 
  3. What help do I need? 
  • Sprint Review:  In Scrum, each sprint delivers a potentially shippable product increment. That’s why, at the end of each sprint, a sprint review meeting is organized to showcase all the work that has been completed. The finished sprint is reviewed. In this sprint, a very clear and tangible advancement in the product is presented for the client to see. Typically Sprint Review takes the form of a demo of the new features.
  • Sprint Retrospective: It is a recurring meeting, held at the end of a sprint. The goal is to focus on what went well during the previous sprint cycle and what needs improvement for the next sprint. This stage implements improvements in the development process. In fact, the goal is to detect possible process improvements and generate a plan for implementing them in the next Sprint. It is among the most essential parts of the Scrum framework to develop, deliver, and manage complex projects.

Scrum Artifacts

“The goal of retrospectives is to help teams to continuously improve their way of working.” – Ben Linders

Scrum Artifacts bring transparency to the key information that a scrum team uses to understand the product that is being developed. Based on this, the team also evaluates actions performed during the project. The main agile scrum artifacts are Product Backlog, Sprint Backlog, and Increments. 

  • Product Backlog (PB): It contains everything that the product requires for satisfying potential customers. Prepared by the product owner, the functions are prioritized according to what is more and less important for the business. PB’s goal is to let the product owner answer the question “what should be done.”
  • Sprint Backlog (SB): It is a subgroup of items from the product backlog. The team selects these items to perform during the sprint in which they are going to work. They set the duration of each Sprint. In general, the sprint backlog is displayed on physical boards called Scrum boards that make the development process visible to everyone who enters the development area.
  • Increment: It is the sum of all the tasks, user stories, user cases, product backlogs and any element that was built during the sprint and that will be made available to the end-user in the form of Software.

You may also like to read Expert Ideas to Design a Stunning Background for Your Business

Planning in Scrum

All the team members including the Product Owner, Scrum Master and Development Team participate hold a meeting at the beginning of each Sprint. All members should be aware of the Sprint Goal. 

This is the point where the development team designs a plan to achieve the Sprint Goal. This planning allows you to confirm whether or not the sprint goal has a workload as per the duration stipulated for the Sprints. The stipulated duration is 2 to 4 weeks).

In the planning, the client lets you know the results to be achieved in that Sprint. He also explains the requirements for the deliverable product. Then, you need to discuss with the development team to evaluate what elements of the list can be delivered. 

The Scrum Master and the Product Owner are required to collaborate and clarify any aspect of the requirements. Finally, the development team needs to explain how they will manage to organize the team’s work to achieve the Sprint Goal. 

Now that you are familiar with Scrum Methodology and know how it helps. Are you interested in implementing it in your business? 

Categories
Digital Marketing

Digital Marketing Techniques You Can’t Ignore in 2022

Digital marketing is dynamic. It changes every year. Whether you are a small business or marketer trying to keep up with the latest trends in search engine optimization (SEO), email marketing, social media, paid advertising on Google Adwords and Facebook – something new always happens that could affect your digital marketing strategy.

Let’s uncover top digital marketing trends that you cannot ignore in 2022. These trends will shape your approach to digital marketing, empowering you to make informed decisions when using technologies for business or personal purposes.

Also, read 7 Lesser-Known Facebook Marketing Tools to Increase Engagement by 153%

Scope of AI in Digital Marketing

Many companies are using Artificial Intelligence (AI) across all industries such as banking, retail, healthcare, and more. AI is an effective mechanism for marketing purposes too. It automates basic tasks such as reporting on website traffic as well as recommending keywords for optimizing the ranking of a company’s organic search or even predicting what consumers are likely to buy in the future based on their past purchases history.

So, using Artificial Intelligence in 2022 is going to be very important when it comes to SEO and other digital marketing strategies if you are struggling to gain a higher search engine rank.

Note that AI is revolutionizing the way digital marketers are approaching digital marketing. Therefore, as a business, you should consider using Artificial Intelligence. Connect with Jivaso for AI App Development.

Voice Assistants and Chatbots

When we talk about digital assistants, Google Assistant and Amazon’s Alexa come first.

Yes, these tools are becoming more popular by the day.

According to industry forecasts:

  1. Market value of voice-based shopping is likely to reach 40 billion by 2022.
  2. Consumer spending via voice assistants is also proposed to reach 18%.

Even in 2021, a maximum number of SMEs have begun to use chatbots. Reason being, this too helps automate customer service needs for better efficiency when handling customers’ inquiries on social media channels, email marketing and other online platforms.

  • Chatbot features to respond to customers
  • It communicates with them without human involvement from your side
  • Typically, chatbot dialogue is powered by artificial intelligence
  • AI gives chatbot a real character, letting customers have more fun interacting with the brand
  • Chatbot provides customers with a personalized experience. So, customers tend to communicate more often with your company

I’m damn sure that in 2022, small businesses, including Fortune 500 companies, will need to have chatbots integrated into their digital marketing strategy to enhance customer interactions on the web.

Click to reach How to Write Meta Descriptions to Dominate Google Search Results?

Multichannel Marketing 

The days of only relying on cold-calling and websites are over. To connect with your consumers, you need to use different channels of communication. These marketing channels can be creating a website, blog, social media, WhatsApp group, hosting events, webinars, or attending conferences. 

Focusing on just one channel is not enough for your business. You need an integrated approach that will let you have time to create content for each platform as well as maintain your brand voice. 

In 2022, you will need to build a robust customer base by utilizing as many channels of communication and marketing as possible!

Mobile-First Marketing

The number of smartphone users and tablet users is witnessing more hike than desktop users. 

According to data released by the Government of Canada on 2021-06-22 –

  • 88.1% of total internet users aged 15 years have a smartphone
  • 45.4% of users check the smartphone at least every 30 minutes
  • 56.1% of users check the smartphone before going to sleep

Since more people are using smartphones and tablets, creating mobile-friendly content and involving mobile marketing strategies is the need of hours to rank higher in search engines.

Hire Graphic Designers to optimize your website design and let it automatically adapt for smaller screens. Or you can let your web developer create a separate app with your company’s information that can be downloaded on mobile phones and tablets.

In 2022, using a responsive design for your app or website will continue to be on the must-have list. This allows users with any device type to easily access the services or products you offer.  

Accelerated Mobile Pages (AMP), an Open Source Framework, is another option for creating simple mobile websites that load almost instantly. 

In 2022, mobile-first marketing will be the most important trend for Small and Medium Size Businesses.

So, it’s essential to start now!

Digital Tasks and Marketing Automation

As technology advances, marketing automation tools are becoming more popular. With these tools, marketers can automate repetitive tasks in real-time using a variety of marketing channels. 

Some tasks that can be automated are – 

  • Saving time researching
  • Compiling data
  • Managing social media posts. Schedule them in advance
  • Sending out pre-written email templates to those who have not opened your emails in the last few days!

In 2022, automation is going to be more important for businesses because it allows you to spend more time on strategic tasks.

Learn Why You Should Use DevOps in Your Business Process?

Bottom Line

The fragrance of 2022 is slowly getting mixed in the air. Marketers are prompt to strategize new tactics for their business growth in the coming year. One of the most effective is to be aware of what trends are coming up in the future. 

This way, you will find yourself preparing for them now and staying ahead of the competition.

In a nutshell, the future of marketing is AI-based. So, the sooner you begin investing in AI, the more likely your business will flourish!

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Categories
Digital Marketing

7 Lesser-Known Facebook Marketing Tools to Increase Engagement by 153%

Is Facebook engagement giving you a lot of pain?

Does your social media team have a toilsome task every month to increase engagement?

Have no fret!

Facebook engagement can be easier and more worthy than you ever imagined.

You might have found this out the hard way.

At any given time, you can invest hundreds of thousands of dollars in Facebook Ads. And you might get success, but you are spending a ton of money.

If you have a large number of fans but very little actual engagement, you are unaware of the hidden tools within Facebook’s apps, extensions, and insights that could make your Facebook ad a lot more effective.

The real power is beneath these less popular tools. That’s why we have tried to compile these tools here.

Facebook Messenger Marketing

A very few marketers take advantage of Messenger marketing despite it being one of the profitable sources in digital marketing today. It is as simple as it sounds.

  • Messages on Facebook Messenger have an open rate of 55-85%.
  • The Clickthrough rate is 20%, mainly when using chat blasting.
  • A conversion rate of 3-5x higher than Facebook desktop ads.
  • Its marketing costs 30-50x less than Facebook ad campaigns 

The best way to get started with Facebook Messenger marketing is by hiring digital marketing experts at Jivaso.

Also, read YouTube Update: Automatic Live Captions Available for All Channels Now

Comment Guard

Comment guard (Private Reply via Messenger) is a marketing feature of Facebook Messenger. It lets you add new contacts to your contact list when they comment on your Facebook post.

How ‘comment guard’ works –

  • Post something on Facebook. Let users comment on your post.
  • When someone comments on the post, they automatically get a private reply from you in Messenger.

Say, for example, you post something on your Facebook page that has high engagement potential. This could be a contest, quiz, a question, whatever. All the comments aren’t just comments anymore; they turn to be warm leads. 

Use MobileMonkey to pull this off, but it’s really easy.  MobileMonkey is an online platform to run your Facebook Messenger marketing efforts.

Click to Messenger Ads

Click-to-Messenger ads is a normal Facebook ad. It can be placed wherever just like any other Facebook ad can appear such as News Feeds, Stories, and even on Instagram. When a user clicks on the ad, they are redirected to Facebook or Instagram to the Messenger app. They are brought directly to a chat with your brand, which your bot will immediately initiate to respond. You can set your chatbot to ask users questions and send them offers based on their responses.

The ad looks like this:

 

Warm Engaged Invites

One tool that you can use for building your Facebook audience is that you can invite those who engage with your Facebook page. Invite them to become a fan of your page. 

Using this hidden Facebook marketing tool, you can see the people who engaged with your post and can invite them to like the page. 

The reason why this is important is that you can target engaged people. If you have a large number of Facebook fans, but you lack when it comes to engagement, Facebook’s algorithm will punish you.

So it is advisable to recognize those people who will be engaged. Use this tool and decide to manually invite engaged people.

Learn about Your No-Nonsense Copywriting Guide

Send Personal Invites in Messenger

Another marketing tool is to invite your friends to like your business page. Also, send the invitation in the Messenger. This will enable you to personalize the message and give them two touches instead of just one. 

For this, follow the below insertions –

  • Click on the “Community” button on your Facebook page.
  • Invite Friends to Like Your Page

Here, you will be able to invite friends and create a personalized message. However, it is essential to check the box at the bottom for sending the invite using Messenger.

Messenger Drip Campaigns

If you have been associated with digital marketing for any amount of time, you better know how powerful a compelling drip campaign can be. 

Drip campaigns automate messaging for your audience even if they join for 1 minute or forever. It is good to design campaigns that nurture your key audience segments, whether they came in from a webinar or ad or whether they are top of the funnel or use your product regularly.

 A good Facebook Messenger drip campaign can increase your potency by 10x. Again, the power lies in the chatbot builder. Get the benefits MobileMonkey’s drip campaign feature for this.

The good thing is that a Facebook drip campaign can be completed in a few minutes or hours, unlike an email drip campaign that can take days or weeks to complete. 

In addition, when you use a chatbot, the whole sequence can turn to be interactive. You will be able to create multiple choices as well as engage users on a deeper level.

Page Competition Gauge

One of the most important marketing tactics is to understand who your competition is and what they are up to. This practice allows knowing who your competition is. Thanks to Facebook’s algorithm that has figured it out.

For using this feature, you should go to the insights of your Facebook page. From insights, scroll down until you see ‘pages to watch.’

By default, Facebook features to display five potential competitors. However, you have an option to view more by clicking “See More Suggested Pages.”

If you choose to add a competitor to your watched pages, you can keep up with their growth rates, activity, total likes, and the frequency of their posts. With this information, you will be able to understand how you are doing and what needs to be done to achieve your goals and stay ahead of your competitors.

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SEO

How to Write Meta Descriptions to Dominate Google Search Results?

Do you want to increase your organic SEO rankings?

Meta descriptions might be one of the answers for this.

If written well, meta descriptions can play a very significant role in boosting SEO rankings. 

A compelling meta that has keywords can attract people to click on your page in the search results to learn more.

Go through this post in which we have explained the best practices regarding creating meta descriptions to dominate Google search results.

Are you ready to learn?

What Is a Meta Description?

A meta description, also called a description tag, is an HTML attribute. It contains a short summary of your web page. It is a 160-character snippet often displayed by Google in search results to let visitors know what a web page is all about. 

An example of a meta description –

Optimal Length and Format of Meta Descriptions

  • Length: While meta descriptions can be of any length, Google truncates snippets to 155–160 characters. It is best to keep the description long enough that it can be sufficiently descriptive. Conclude it between 150–160 characters. The optimal length can vary depending on the situation. Your main objective should be to give value and draw clicks.
  • Format: Meta description should be written in an active, natural and non-spammy way. It intelligently employs keywords that the page is targetting. It should be compelling so that searchers tend to click. Further, your meta tag should be relevant to the page it describes, and unique from the descriptions from other pages.

How to Write Meta Descriptions that Dominate Google Search Research

#1. Include a CTA in YourWhile writing meta descriptions, use a call-to-action (CTA). It is a great way to compel people to click on your website. Using phrases like “Learn More” “Click Here” or “Shop Now,” is the way to go. 

  • CTAs help readers understand what service or product you offer and what they can expect if they click. 
  • CTAs give readers a reason to click through and engage with your site.
  • CTAs can be used for selling a product, offering an email sign-up or directing users to your social media pages.

#2. Benefit-Driven Copy: Experienced content writers know the way to clearly describe the BENEFIT of your offers. For instance, take this post about on-page SEO. The benefit of reading this post is it guides you ‘how to write meta descriptions for Google.  

This is why you’ll find an emphasis on meta descriptions. Highlight benefits in your meta tag. However, the benefits can be different for an eCommerce product page, your home page, service page, or a tool. 

"Pages with meta descriptions see an average of 5.8 percent more clicks"

#3. A/B Test Your Meta Descriptions: Do you know a meta description can be a place to explore different phrases, keywords and CTAs?

Yes. This helps you decide what drives more engagement. 

It is good to A/B test your meta descriptions. For this, make two descriptions for each page.

  1. In this first meta description, use one variation of a phrase, keyword, or CTA.
  2. In the second one, focus on a different offer, term or keep your current meta as it is.

Now, run each meta for a few weeks. Then see which one of the two has earned more clicks using your Google Analytics. 

Based on this, you can use that information when writing new meta descriptions for your pages.

If clicks in two meta descriptions are close, consider metrics, such as checking time on page, bounce page, conversions. Traffic is not the only thing meta descriptions can impact.

#4. Google Ads Inspiration: If you want your meta description to reach next level, it is right to copy text from Google Ads.

Why?

Google Ads placement is determined based on two factors – how much advertisers bid and Quality Score.

Specifically, ads that get clicked on a lot, pay less for every click. 

And the #1 factor that has a strong impact on Quality Score is ‘Click through rate.’

So when you see an ad in the search results, you can be SUPER confident that it has a high CTR. This means you have a proven copy that can be used in the title and description of a meta description.

Here’s how you can do it

  • First, search for your target keyword in Google.
  • Then, look for any copy that several ads use.
  • If that copy makes sense for your page, use it in your description.

#5. Create Unique and Interesting: As already mentioned, meta descriptions are an overview of what content is there on your page, so they are important for drawing readers’ attention.

Try different methods to attract user attention. Use a ‘Clickbait Title’ or ask a question users want to be answered.

Clickbait Titles are headlines that are often misleading, sensationalist, or just outright ridiculous.
Example - “How to Achieve Results Using This One Weird Trick

Use eye-catching phrases or words that will grab a user’s attention. This could be  “hilarious,” “shocking” or “life-changing.” Remember not to overpromise and under-deliver.

What do you observe in the example above?

They have used a very active voice to generate a momentous push for readers. Without any unnecessary details, you are told what you can expect. If you are struggling with an easy way to help your SEO, then most probably you would click this link.

Most importantly, take care that the meta description matches the content of the page. 

All these are important to rank high in the SERPs.

Also read, SEO Automation: Understand Its Key Stages

#6. No Duplicate Meta Descriptions: Always write unique meta descriptions for each page. Add to the plan of your SEO services. It increases the possibility that search engines and other browsers can understand what content is on a page and how it compares to other pages.

Take an example, when you see duplicate meta descriptions on every page of a website, you will be unable to understand what kind of content is on what page. 

This is particularly very important for an eCommerce website as they have many pages with similar content. While the products can be similar, the meta tags should be different and unique.

If you have duplicate meta descriptions, it will have negative effects on your website. Crawlers will experience difficulty in crawling your site. You may also face indexing penalties as crawlers can’t determine which page is original.

Remember to write meta descriptions for each page.

#7. Include Target Keywords in Meta Descriptions: Including keywords in meta descriptions is important especially for two reasons and not because it gives you any direct SEO benefit. 

  1. To let search engines understand the page and better rank your content. 
  2. To reassure audiences that the page covers the topic they are interested in. 

Mentioning your target keyword at least once in your meta description is important. 

Search engines do not use the content in your meta description as a ranking signal. But,  that doesn’t mean they aren’t valuable for users. 

Google makes keywords bold in the SERPs.

Doing so helps keywords stand out.

Using keywords in meta descriptions emphasizes that you’re a good fit for the person’s search query.

It is advisable to use an online tool to find relevant keywords for your page and then to your meta descriptions in order to boost your ranking.

Keep in mind that each page needs to contain different keywords in the meta descriptions. This will make sure your page will appear in all relevant searches.

  • Avoid keyword stuffing in your meta descriptions.
  • Each meta description should have one or two keywords per page
  • Every keyword should be relevant to the page

Read this also, Online Reviews Trends You Should Know to Keep Your Business In Search Results

#8. Implement Structured Data 

In order to provide additional context for search engines and social media platforms, add structured data meta tags (HTML tags) to your website.

The most common types of structured data meta tags are – 

  • The name of your business 
  • Address
  • Phone number
  • Email address
  • A product description with price points (if applicable)
  • An image URL and a Twitter handle.

There are several ways to implement structured data. However, one of the most popular ways is when a website implements reviews in its meta descriptions.

For example,

This works as a quick signal for your audiences that they can find something valuable on your site. Structured data helps in building a more effective and powerful meta description to help you rank higher in search results. They will also help you snag Google snippets.

Conclusion

Meta descriptions are an essential part of onsite SEO. It not just increases SEO ranks but also boosts click-through rates, conversions, and sales. It improves indexing, letting users find the content they are looking for without scanning page titles. 

Make your meta descriptions discriptive, compelling and unique to each page of your website. Though they may be short, they can help in ranking higher in SERPs by letting search engines and users better understand what your page is about.

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Software Development

How to Develop Shopify Custom Checkout App and Optimize Checkout Process?

Shopify is a subscription-based software that allows merchants to set up an online store and sell their products. These days, thousands of online eCommerce websites are using Shopify as the framework for their web pages.

Although Shopify allows extensive front-end customization, the checkout process follows a standard format. Many merchants want to design a custom checkout page for increasing their conversion rate and minimizing the number of abandoned carts.

Quick Facts

  • About 60% of carts are abandoned during the checkout phase
  • In an online business’s success, an e-commerce business with a high rate of 86% checkout optimization plays a crucial

A well-designed app is created with quality features that streamline the checkout process and increase consumer confidence.

Goals of Shopify Custom Checkout Page – There are many websites that use standard Shopify checkout pages without making any changes in them. This page guides the consumer through the entire process of inputting billing and payment information. When a consumer finalizes the sale, the website responds to him with a ‘thank you’ page.

Nevertheless, checking out is a process where users are most likely to prevent themselves from doing a transaction. This may be because they have become careful enough about their financial information and attentive to their time. 

So, if any part of the checkout process is doubtful or unclear, consumers are very prompt to quit the page. 

The team of custom checkout developers must understand these two primary objectives – 

  1. First, expert developers want to streamline the checkout process so that it consumes less time for users
  2. Second, they want the website to offer clear cues that everything is improving as per the requirements

Autofill technology is the first step towards making the checkout process faster than ever. Google Search Engine will fill out the shipping and billing addresses as the consumer types.

Also, learn about Top DevOps Tools You can Use in 2021 for Your Business

Integrating Additional Payment Methods – When you offer multiple payment options to consumers, it makes easier for them to shop at your site. It is good to integrate the checkout page with a trusted payment processor that will allow Shopify to secure the payment of consumers done with credit cards, debit cards and digital wallets.

Clear Discount Information – Another way to encourage conversion is to highlight exclusive discounts during checkout. When customers see special offers and discounts, they are more likely to buy now rather than postpone it for tomorrow.

Increase Confidence with Visual Badges – Always remember to include digital trust badges because these badges let your audiences feel more confident about the purchase process on your site. The site should share information about encryption, merchant guarantees and other security measures, through these visual tokens.

Optimized UI – The checkout process should not take too long. If it takes too much time, consumers will walk away. Add a progress bar because it will encourage a complete transaction by giving your consumers a sense of where they are in the process. 

You may also like to know Why You Should Use DevOps in Your Business Process?

Want to Hire a Shopify Development Team?

The Development Process

There are some challenges in developing a custom Shopify checkout app. Although businesses are not using the standard Shopify page, they hardly want to give their prospective consumers a sense of anything unusual. Developers need to let consumers experience a smooth transition to the custom page and a simple process.

Shopify Checkout API Access: For a smooth transaction, information must range between Shopify and the custom checkout app. When you hire talented Shopify app developers, they make this connection through the Shopify checkout API – cart data transfer to the app, and checkout information travels through the API and back to Shopify as needed.

Payment Gateway Integration: The integration of payment gateway is another crucial factor Shopify developers need to work on. Your development team needs to connect to a payment platform directly from the app. This arrangement reduces the processing time.

Payment Response and Thank You Pages: When creating a custom checkout page, keeping in mind users is of utmost importance. Your consumers need reassurance that computers do not. The checkout app should post a response from the payment gateway to intimate users about their successful financial transactions. This keeps users engaged. 

Note that the app should also send information about successful financial transactions to merchants so that they can keep a digital record.

At the end of the process, the app showcases a Thank You alert that lets users know the sale is finished. Such reports when shared with the user instills confidence in the checkout process.

Benefits of a Custom Checkout App for Merchants

Many merchants will gain benefit from a custom checkout app. 

  • Flexibility – The app comes with the flexibility merchants need. This is important because you may experiment with new products and business models.
  • Integrate trusted payment provider – Custom app development allows the checkout app to integrate with a payment provider that the merchant trusts.  New businesses can link to a new gateway as they look for the right fit.
  • Software Configuration – The shipping partner of a business can change as it grows or carries new products because an experienced development team can easily configure the software to share address information with the shipping provider automatically.
  • Smooth Checkout Process –  A custom Shopify checkout app ensures a smooth checkout process which may put shoppers in a buying mood.
  • Display Popular Products – As a merchant, you can showcase your popular products that a shopper can add to the order without re-entering the information.
  • Better Conversion Rate – A Shopify custom checkout app combines a secure checkout with an optimized process. This is designed to have a user-friendly structure that leads the shopper from start to finish. Thus, you can see an increased conversion rate.

Your Trusted Partner for Shopify App Development

Shopify development team at Jivaso comes with 10+ years of experience. They are knowledgeable, skilled, competent and dedicated. They offer custom front-end services to ensure a unique, branded look. Jivaso development team also works with the back-end by creating seamless integrations and a custom checkout page. Besides, you can get complete digital marketing services to promote your brand. So, partner with us and we will offer you the best checkout solutions, thereby increasing conversion rates of your eCommerce Shopify store.

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Categories
UI/UX Design

Expert Ideas to Design a Stunning Background for Your Business

Background design is important. No doubt. But, starting with an empty page can be confronting. 

Professional social posts, presentation slides, banner designs, email headers are important elements of business promotions.

They must adhere to a set of basic design principles. 

Do you know the background of successful documents or banner designs impacts your entire design? It can change the design and make your graphics feel complete.

Knowing these principles can create designs that are successful, and can help you when you hit a creative wall.

Backgrounds are the cornerstone of great design, because –

  • They are the foundation of a successful composition.
  • Their colors and textures create depth and contrast, making your graphics appealing and get noticed.
  • Well-composed backgrounds create space to overlay text.
  • Backgrounds give your design more context, allowing supporting visual elements.

To enhance brand awareness and show your identity to audiences, using colors as overlays is advisable. While images don’t need to be used with graphic elements — they create excellent backgrounds when placed correctly.

Explore the tips below to create beautiful background designs.

Basics of Background Design 

Remember, because the background of your design is unobtrusive does not mean you can leave it bland or boring. A good background has the potential to support, surround and emphasize the information you want to present.

  • A good background sets the stage of your entire composition
  • An effective background adds to the story, provides valuable information about your setting
  • A well-designed background dramatically enhances your photo
  • It surrounds, supports, and emphasizes the information you wish to present
  • Also, background can highlight your subject as well as give you room to experiment with mood, tone, and your own creative style
  • Further, a good background design has the potential to provide canvas for the rest of the work. 
  • It highlights key information, sets the mood of people, and helps the color palette really pop.

Two Types of Website Backgrounds

  • Body Background – It is the area that covers most of the screen and is made up of textures, illustrations, color gradients or a full image. Oftentimes, you can keep it plain white.
  • Content Background – The content background doesn’t confine the entire screen, but surrounds the area around other sections, such as text or an image. It gives structure and separates different website sections.

Science of Color

Colors possess an impactful psychological aspect. So, it is considered the most potent design element. Cool, warm, and neutral colors all have unique characteristics that you should know. 

Some of these colors affect your audience’s moods.

  • Warm colors like red are uplifting, vibrant, stimulating and energizing. Using these colors draws people’s eye towards key design elements, such as a brand’s name. When used as a background, the positive, vigorous and energetic feelings surface the entire design. It is advisable to use rich, vibrant colors as they make the best background design.
  • Cool colors include shades of purple, blue, and green. These colors have relaxing, soothing and calm associations. 
  • Dark blues in specific have the ingredient to suggest dignity and formality. Some shades can even do double-duty as a neutral shade.
  • Neutrals include beige, white, black, taupe and some browns. They are associated with a simple, clean, and even refreshing feeling. Use these colors to add light, warmth, or gravity to other colors.

In general, when you hire a graphic designer, you will happen to see that expert designers choose a background that is a solid or slightly gradient color with an illustration, a subtle pattern, or a bold pattern. 

  • If selecting a pattern, choose a background with 2 – 4 dominant colors. 
  • Patterned backgrounds with too many colors look cluttered and distracting. 
  • A blank white background can also be used. However, ensure there’s a reason for it. White can be boring.

A good graphic designer can help you by designing an enormous library of images. They help you with many photos and illustrations that would make a background ideal for different design projects. Also, graphic designers can provide you with different background options and let you see how they impact the rest of the design.

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Categories
SEO

SEO Automation: Understand Its Key Stages

SEO Automation does not mean putting SEO on autopilot. It means creating an organic lead generation system in your company – a kind of system which is an amalgamation of software (marketing analytics platform & CRM) and human efforts (strategy planning & writing). 

If you have expertise in digital marketing, building an in-house system could be easy or outsourcing to a reputed digital marketing agency in Canada is the best bet. 

Let’s explore popular stages of SEO Automation. Before this, have a quick look at what SEO automation is.

What is SEO Automation?

SEO automation is the process that involves systemizing SEO tasks through software or online tools. The objective is to streamline marketing campaigns. When SEO automation is used, the amount of manual work that you need to do for your campaign is reduced. This speeds up tedious tasks. Though not all SEO processes can be automated, you can automate some tasks that will help improve efficiency.

The demand for SEO Automation is increasing because the SEO industry is facing a large problem: a baffling lack of resources and available talent. This becomes more challenging when it comes to enterprise-level SEO where data sets are vast, dense and complex.  Automating SEO allows digital marketers to reduce the time from data to insights to action. So, they can implement strategies faster and see satisfactory results.

Jivaso can Help You Boost Efficiency with SEO Automation

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SEO Automation: Understand Their Key Stages

Stage #1: Data Collection

Most important step in maturity in SEO is data aggregation and collection. This is the process of collecting data from websites using automated web crawler tools. This process may involve converting unstructured data into structured data and storing it for further analysis.

For instance, in the case of an eCommerce website, you may extract data from a competitor’s website and use it to identify their weakness and strength. This helps gain insights on opportunities and lets you compete against the competitor. 

An automated web scraping tool can help you avoid junk data and collect specific data as per the needs of your business. This is an easy way. If you are still manually downloading and aggregating data to draw insights, you can follow easier ways to do this. 

Hundreds of SEO tools available online offer this for a fraction of the cost. They will help you collect data which may include things like Backlinks, Rank tracking, Reporting and dashboards and Site crawl data. When working with automation tools, enterprises should be mindful of security, stability, reliability, and scale. 

Also, read how Virtual SEO Experts Save Your Business Costs During Coronavirus Pandemic

Stage #2: Automated Insights 

As automation advances, SEO experts give priority to their time where it counts and let the technology be site-specific, and draw actionable insights for them. This begins with AI-based alerts. The automation in SEO will let you get notifications if AI detects a massive rank change or a crucial page element is modified or removed.

If this occurs, automation will start working as your team member. It will continue to monitor thousands of pages and so you won’t need to manually monitor website pages.

After you set automatic alerts, your SEO team can turn their attention to custom and advanced insights that are delivered from AI. These insights grab opportunities and find issues so your team will be able to focus more on strategy, and execution. 

Some examples of this include actions and recommendations related to Technical Audits, Log-file Analysis, Content Analysis, Page And Rank Change Alerts, Backlink Analysis (it may include identifying link partners, toxic links, quality backlinks), Keyword Research (it includes analyzing competitors, identifying keyword patterns and topics).

As digital marketing experts, you should know that the sophistication of automation varies greatly in what SEO software can provide. Advanced machine learning and AI need to customize those insights based on the site’s ranking, link data and crawl. 

Actionable insights from an online tool analyze data in real-time to reveal site-specific opportunities, custom and issues for page speed, content, indexability, internal links and more. Since these insights are based on your site’s crawl, ranking and link data, the SEO automation technology will analyze your site as if it were working as your in-house SEO team.

Stage #3: Scaling Execution

Execution, implementation and testing are the next steps when it comes to SEO automation.

Speed of execution and implementation, without any doubt, is the biggest challenge in enterprise SEO. 

Whether it comes to implementing simple updates or working on a forecast to get a project prioritized, it reduces what we know and should be implemented all while Google speeds ahead.

The most important part is you will not meet expected results unless Google can see the changes on your site. 

The most recent development in automation lets SEO professionals address the roadblock that stands in their way and deploys changes to a site in real-time without the help of any UX team, developers and other stakeholders.

Many companies in Canada and their SEO team have not yet implemented this level of automation in SEO. This may be because it is not available or it is too complicated for them.

Despite the fact that it is the top compliant and roadblock SEO team’s complaint, enterprises still struggle to scale execution.

For any assistance regarding SEO automation, talk to our SEO experts and be the first to leverage SEO automation with a machine that continuously updates your site in real-time.

Jivaso can Help You Boost Efficiency with SEO Automation

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