So, you want to choose a Digital Marketing Agency for your business, right?
A reputable digital marketing agency helps guide your company’s marketing efforts.
Also, hiring an agency is easy.
The dilemma is deciding which digital marketing agency to select.
You feel stuck in finding an agency because you’re clueless about the right way to go about the hiring process, don’t you?
Let me help you through this blog, which covers how to choose a digital marketing agency for small or medium-sized businesses.
Assess Your Needs
Assess your needs internally. Double-check what you want to achieve through digital efforts. Know the role your digital agency will play to help you.
There can be countless reasons why you need a digital marketing agency but discover a clear-cut area that requires attention.
- Do you want to push a new product?
- Do you want to reach a new market?
- Do you want to achieve the #1 position on search engines?
- Do you want to update your brand?
- Do you want to plan for some accelerated growth?
Whatever your reasons may be, define them fully before you even begin your search.
Below are a few more questions to ask before you contact an agency:
- How much money can you invest in digital marketing efforts?
- How much time can you invest in the partnership?
- Do you already have an in-house marketing team?
- What skills does your in-house team have and in what areas are you lacking?
Answering these questions will enable you to outline the kind of help you require and give any potential partners a clear vision for what your relationship might look like.
Further, identify specific requirements and match them with the specific services you desire. The services might be:
- Content creating and blogging
- Search engine optimization (SEO)
- Social media marketing
- Email marketing and marketing automation
- Pay-per-click advertising
- Online reputation management
- Graphic design, web design, logo design
- Web analytics, web development, and much more.
Define Your Goals
Digital marketing agencies come with expertise in one or two areas. And while many of them are “full-service” providers, choose one that works on the project like yours within their specialty.
When choosing, understand your goals and desired outcomes so that you can communicate with the agency what you wish to get out of the digital marketing services.
Besides, the service provider can also know what you’re looking for and ensure whether they can actually help you or not.
Let’s dive deeper!
Check Agency Work Portfolio
Smart digital marketing providers showcase their partnerships for the world to see. They are proud of what they work and who they work for.
Knowing who the past clients are is not necessary (brownie points if you do). But if you’re unable to find a list of previous clients or examples of work, possibilities are the agency has not worked with any client before.
It is important to note that some services like SEO (National SEO, local SEO, or Toronto SEO) and content marketing are hard to display.
So, agencies specializing in these areas may be unable to display their work in a portfolio. Hence, find a client list on the website of the agency. It is a good indication to count the experience.
Who Will Work with You?
Make certain the agency you would like to hire has the right team members to work on your project.
Let’s get more in-depth.
Would you like to hire a digital marketing agency for logo designs that do not have graphic designers? No.
Go through the agency’s “About Page” and check the list of their team members.
If team members are not included on this page, LinkedIn is a better place to consider. Search on LinkedIn by the agency’s name. Then click “People” to see a list of employees working there. Check their profiles and expertise.
Keep in mind that a few of the team members may not be available on LinkedIn.
Understand Work Process
Did you know?
No two digital marketing agencies work quite the same way. But, their work process may have a drop of some similarities.
So, you need to understand the way digital marketing agencies work with clients and the methods they apply to deliver results.
Below is a process similar to which agencies plan their strategies:
- They understand your business core objective
- Immerse themselves in your brand
- Research and understand your products, services
- Get insights into your USP’s (Unique Selling Proposition)
- Check, modify and optimize work to maximize impact and ROI
- Work, track, and manage projects to meet your business goals
Check Social Proof
Never underestimate the importance of social proof, such as client reviews, testimonials, etc. Social proof gives a complete insight into what working with that agency is like.
Smart digital marketers display social proof on their website as they understand its importance.
If you’re unable to find any, the agency may not have worked with any client before.
Further, read reviews to ensure whether the reviews are positive, negative, or neutral. This will work as a ‘shine light’ on areas that the agency lacks expertise in.
On a final note,
Search for reviews on Google to dig out what others in the industry are saying about their experience with the agency.
Know Agency Strengths
While searching, you can come across tens of thousands of digital marketing agencies to choose from, that’s no surprise.
But, not all are created equal.
Just because they are a big name does not mean they’re the right choice for your business.
Pretend, you specialize in, say, kidswear, you wouldn’t necessarily choose a big marketing company that often caters to the brand outside your niche.
It may behoove you to contact a firm that fits you. The benefit is that they hold expertise in your industry.
What else, there are agencies who would be interested in getting your business despite they might not know much about your product or industry.
Are they exceedingly creative?
In addition, you may not like to hire someone who’s been marketing the same types of products for the life of their firm. They will be fast in getting your work done, for sure, but it may look and feel much like the rest of their work portfolio.
Before making any decision, check the strengths of the service provider and ensure whether they are the right solution provider for you or not.
Determine If They Are Marketing Themselves
Work with a digital marketing agency that is actively spending their time and money successfully to market their own offers.
“Don’t get trapped into the network of “those who couldn’t do marketing for themselves.”
Consider the following points:
- Is the agency ranking on the top #3 positions in search engines?
- Do they have a social media account on Facebook, Twitter, LinkedIn, etc.
- If yes, are they active on their social platforms?
- Are they appearing in search engine results?
- Do they have a well-designed website?
- Check the level of their content quality.
Demand Full Transparency
When choosing a digital marketing agency, look for a fully transparent service.
“Lack of transparency is the most basic and overlooked red flag”.
Review the agency’s website. See their address, client list, bios. If you find this, then the agency is worth your time and money. If you feel like the firm is hiding something, it’s probably not the right one for your business.
- A good firm proves its worth over and over again by sending you work reports on a weekly, bi-weekly, or monthly basis.
- They remain obvious about their pricing, fees, explaining costs, and specific deliverables.
- Their invoices reflect the particular services delivered, and clear insight into their terms.
- They are very punctual and responsive
- They have online tools to let clients see the work progress
When choosing a digital marketing agency, consider the above points. After all, full transparency should be your first criterion.
Consider Their Promises
The kind of result a digital marketing agency promises to deliver on their website strongly conveys how well they understand the industry.
“Good digital marketing agencies don’t make outlandish promises.”
To show you what I mean,
Any company claiming for a short-cut way to the #1 spot on the search engine like Google is unaware that SEO is a long term and short-term marketing game.
Or that SEO calls for ceaseless work to maintain.
As a consequence, that’s apparently not the agency you should hire for your business.
Be extremely careful about the promises and claims made by the agency. Make sure they line up with what you know about the industry.
Choose an agency that sticks to transparency and genuine promises.
Having a serious digital marketing strategy in place is unarguably pre-eminent.
It’s also true that a solid strategy can get pretty wiggy technically.
So, choosing the right digital marketing agency for your business is the solution. Don’t make it difficult or stressful.
Stick to the aforesaid points and simplify your decision-making process.
However, if choosing an agency is still a cumbersome task, contact Jivaso.
Jivaso has years of extensive experience and is equipped with all the latest digital marketing tools to offer top services, including SEO, SMM, PPC, email marketing, web design and development, online reputation management, graphic design, and more.
We help you generate millions of dollars in revenue, let you have peace of mind by handling everything. With us, you no longer need to bear the expenses of an in-house team.
What are you waiting for?
Let’s get together today to discuss your digital marketing needs and grow your business.