Google has integrated with WooCommerce for easy product uploads. Following the integration between Google Shopping and WooCommerce, which was originally announced at Google Marketing Live, it is now easier for commerce and retail partners of all sizes to reach an increased number of audiences across Google’s shopping platforms, including Search, Shopping, Image Search and YouTube.
Benefits for WooCommerce Users
The integration allows WooCommerce users to showcase their products and inventory across Google properties for free with easy setup within the WooCommerce platform. WooCommerce’s 4.4 million merchants are now able to upload their products to Google, run ad campaigns, create free listings and review performance metrics in just a few clicks without leaving their WooCommerce dashboard. Users on the global ground can use it.
To be precise, online shopping during COVID-19 was up 44% according to Digital Commerce 360. Experts have expected it to remain high because a large number of consumers are now used to the safety and convenience of online retail. With Google’s extension for WooCommerce, merchants can sync their store with Google to list products for free, run ads, and track performance without leaving their dashboard.
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Google Listings and Ads Extension For WooCommerce
Learn about Google Listing and Ads Extension and what retailers can do with it. Google Listings and Ads extension focus on fulfilling three main objectives for retailers:
1. Connecting With Google Merchant Center
Getting the WooCommerce store synced with Google Merchant Center lets everything about the store and its products available to customers when they search on a google platform. If new products are added or old products are removed, such information is updated automatically.
2. Creating Free Listings in Google
As a retailer, you are able to list your products or services for free in the Shopping tab. This will allow products to appear in search results, image search results and Gmail.
- All your in-stock products in the Merchant Center can be served as free shopping listing access Google services.
- You can pay for ads if you want your products to be more visible in shopping listings. However, it’s free to be included.
- Stores automatically opt into free listings. From there, they can choose to run a paid Smart Shopping campaign.
- As a retailer, you will be able to run free listings and paid ad campaigns at the same time.
Running free listings and ads together in US have seen an average of over 50% increase in clicks and over 100% increase in impressions on both free listings and ads on the Shopping tab
...from Googie Reports
3. Boost Traffic & Visibility With Shopping Ads
Google’s extension for WooCommerce offers retailers smart shopping campaigns. You can promote your products across Google Search, Shopping, Gmail, YouTube and Display Networks by creating Ads. Note that these campaigns integrate Google’s machine learning with automated bidding and ad placements. This will allow you to boost conversion rates and tactically display ads to audiences searching for your products.
When you install Google Ads & Listing extension as WooCommerce retailers, you will have an option to connect with your Google Ads account. After successfully connecting the account, you can choose your budget and launch a campaign right from the WooCommerce dashboard. WooCommerce recommends starting campaigns with a suggested minimum budget and adjusting it at any time. The dashboard will generate a report on campaign analytics allowing you to see how ads are performing.