Digital marketing is dynamic. It changes every year. Whether you are a small business or marketer trying to keep up with the latest trends in search engine optimization (SEO), email marketing, social media, paid advertising on Google Adwords and Facebook – something new always happens that could affect your digital marketing strategy.
Let’s uncover top digital marketing trends that you cannot ignore in 2022. These trends will shape your approach to digital marketing, empowering you to make informed decisions when using technologies for business or personal purposes.
Scope of AI in Digital Marketing
Many companies are using Artificial Intelligence (AI) across all industries such as banking, retail, healthcare, and more. AI is an effective mechanism for marketing purposes too. It automates basic tasks such as reporting on website traffic as well as recommending keywords for optimizing the ranking of a company’s organic search or even predicting what consumers are likely to buy in the future based on their past purchases history.
So, using Artificial Intelligence in 2022 is going to be very important when it comes to SEO and other digital marketing strategies if you are struggling to gain a higher search engine rank.
Note that AI is revolutionizing the way digital marketers are approaching digital marketing. Therefore, as a business, you should consider using Artificial Intelligence. Connect with Jivaso for AI App Development.
Voice Assistants and Chatbots
When we talk about digital assistants, Google Assistant and Amazon’s Alexa come first.
Yes, these tools are becoming more popular by the day.
According to industry forecasts:
- Market value of voice-based shopping is likely to reach 40 billion by 2022.
- Consumer spending via voice assistants is also proposed to reach 18%.
Even in 2021, a maximum number of SMEs have begun to use chatbots. Reason being, this too helps automate customer service needs for better efficiency when handling customers’ inquiries on social media channels, email marketing and other online platforms.
- Chatbot features to respond to customers
- It communicates with them without human involvement from your side
- Typically, chatbot dialogue is powered by artificial intelligence
- AI gives chatbot a real character, letting customers have more fun interacting with the brand
- Chatbot provides customers with a personalized experience. So, customers tend to communicate more often with your company
I’m damn sure that in 2022, small businesses, including Fortune 500 companies, will need to have chatbots integrated into their digital marketing strategy to enhance customer interactions on the web.
The days of only relying on cold-calling and websites are over. To connect with your consumers, you need to use different channels of communication. These marketing channels can be creating a website, blog, social media, WhatsApp group, hosting events, webinars, or attending conferences.
Focusing on just one channel is not enough for your business. You need an integrated approach that will let you have time to create content for each platform as well as maintain your brand voice.
In 2022, you will need to build a robust customer base by utilizing as many channels of communication and marketing as possible!
The number of smartphone users and tablet users is witnessing more hike than desktop users.
According to data released by the Government of Canada on 2021-06-22 –
- 88.1% of total internet users aged 15 years have a smartphone
- 45.4% of users check the smartphone at least every 30 minutes
- 56.1% of users check the smartphone before going to sleep
Since more people are using smartphones and tablets, creating mobile-friendly content and involving mobile marketing strategies is the need of hours to rank higher in search engines.
Hire Graphic Designers to optimize your website design and let it automatically adapt for smaller screens. Or you can let your web developer create a separate app with your company’s information that can be downloaded on mobile phones and tablets.
In 2022, using a responsive design for your app or website will continue to be on the must-have list. This allows users with any device type to easily access the services or products you offer.
Accelerated Mobile Pages (AMP), an Open Source Framework, is another option for creating simple mobile websites that load almost instantly.
In 2022, mobile-first marketing will be the most important trend for Small and Medium Size Businesses.
So, it’s essential to start now!
Digital Tasks and Marketing Automation
As technology advances, marketing automation tools are becoming more popular. With these tools, marketers can automate repetitive tasks in real-time using a variety of marketing channels.
Some tasks that can be automated are –
- Saving time researching
- Compiling data
- Managing social media posts. Schedule them in advance
- Sending out pre-written email templates to those who have not opened your emails in the last few days!
In 2022, automation is going to be more important for businesses because it allows you to spend more time on strategic tasks.
The fragrance of 2022 is slowly getting mixed in the air. Marketers are prompt to strategize new tactics for their business growth in the coming year. One of the most effective is to be aware of what trends are coming up in the future.
This way, you will find yourself preparing for them now and staying ahead of the competition.
In a nutshell, the future of marketing is AI-based. So, the sooner you begin investing in AI, the more likely your business will flourish!