You have spent hours or a week in researching, brainstorming, creating, editing, and polishing new posts.
Now is the right time to unveil them to the world, right?
Wait.
Do you know when the optimal time is to post on social media? Are early morning weekdays the best bet or weekends are optimal hours?
Do all minutes or hours depict the same value in the eyes of an algorithm?
Many questions are there to answer before showering posts on social media.
To uncover the most suitable time for posting, Hootsuite (a prominent social media management platform) has analyzed over 30,000 social media posts just to ascertain if there are any particular days or times that universally get more engagement on social media than others.
Below is a quick summary of the analysis. This will allow you to publish your posts and receive maximum engagement.
Have a quick look at the appropriate time for different social media.
| Social Media Platforms | Timing |
| Between 8:00 AM and 12:00 PM on Tuesdays and Thursdays | |
| Around 11:00 AM on Wednesdays | |
| Around 8:00 AM Mondays and Thursdays | |
| Around 9:00 AM on Tuesdays and Wednesdays |
What do these times mean?
They are the best hours for social media posts if it is your first time and you have no previous posting data, or audience insights to work with. But these times are very common.
As you become older, tweaking your posting calendar could be a smart way to better fit your audience’s behavior. It will differ so much from the general population.
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Also, note that newsfeed algorithms (primarily the Facebook and Instagram algorithm) consider “recency” as a key ranking factor. So, posting content when your followers are online is one of the easiest ways to improve your organic reach.
Many social media algorithms give priority to recency. Why? Because audiences are curious about what's new—especially given how frequently we check our feeds these days.
Best Time for Facebook Posting
As mentioned above, posting content on Facebook between 8:00 AM and 12:00 PM on Tuesdays and Thursdays is fruitful. Hootsuite’s social media team considers 6:15 AM and 12:15 PM PST on weekdays to post on Facebook.
Important Facebook Statistics:
| 70% of Americans use Facebook at least once a day |
| 51% of Americans check Facebook posts many times per day |
| Users in America spend an average of 3 to 4 minutes per day on Facebook |
Facebook performance and follower activity are important. 3 PM EST every weekday is the right time for Facebook to witness the largest volume of followers.
Best Time for Instagram Posting
The most appropriate time for the Instagram post is 11 AM on Wednesday. Keep in mind that the Instagram algorithm is common with Facebook’s algorithm. Recency is a major ranking signal. It means that audience behavior is a crucial factor in posting times.
Key Instagram Statistics
In America, 63% of users check Instagram at least once a day |
Instagram use increased to 30 minutes per day in 2020 |
In 2019, users would spend an averagely of 6 minutes 35 seconds per visit on Instagram |
Best time for Twitter
Best time – 8:00 AM on Mondays and Thursdays.
According to Social Engagement Experts, click-throughs are the most common metric on Twitter.
When it comes to clicks and engagement, posting tweets during UK and East Coast office hours brings the best results. Morning even on weekends is appropriate. However, you can schedule posts slightly later as well.
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Twitter best practices include posting at least 10 times a day depending on your products and services. If you are a big brand with a global audience, tweeting even as often as 20-30 times a day is helpful. Whenever you see the most followers online, decide to neglect people in other time zones. If you are a brand with global consumers, posting content around the clock drives better results.
Key Twitter Statistics
| More than 40% of Americans check Twitter at least once a day |
| More than 20% of American people use Twitter several times a day |
| On average, people spent 10 minutes 22 seconds per visit on Twitter in 2019 |
Best Time for Linkedin Posting
When it comes to sprinkling content on LinkedIn, the most suitable time is 9:00 AM on Tuesdays and Wednesdays. You can post content between 8 and 11 AM PST. However, experts also suggest posting during mornings, lunch, and evening. These times can be more sporadic and spread out over the day because of the pandemic.
Schedule your posts on LinkedIn based on what has performed satisfactorily in the past. Check different times to see what works the best for your business. When it comes to the LinkedIn algorithm, recency is considered less. What matters is quality, relevance, and trending content.
Key LinkedIn Statistics
| 9% of users in America use LinkedIn at least once a day |
| 10+% Americans come to LinkedIn multiple times a day |
| 57% of LinkedIn’s traffic come from mobile |
Conclusion
Having a presence on social media for businesses is paramount. Consumers trust businesses that are active online. It is often an essential trust metric. But keeping an active social presence can be challenging without a sizeable percentage of your time and attention. You need to know the peak times of social media platforms when their users remain most active. To engage with many of your audience, you need to post at these peak times.
A reputable digital marketing agency like Jivaso can help you achieve your social media goal. Our social media experts can operate your account efficiently. They design and bulk schedule multiple posts at once. Leverage their expertise in finding the most appropriate horse that suits you, and schedule your post at the most suitable time.
Once you set the time, your audience will expect posts at a specific time, and your social media scheduler enables you to send the right content to the right audience at the right times. This increases engagement with your audience.
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