Different Types of Logos and When to Use Them
Monogram, Brand stamp. Favicon. Coat of arms. Whatever you call it, a logo is the face of your brand – your company’s identity, portraying who you are. A unique, stunning logo is what entailed to stand out as a business. When designing such an important piece of brand identity, putting your best foot forward and […]
Your No-Nonsense Copywriting Guide
Copy on your website represents the quality and tone of your brand. It should be aspirational, actionable and easy-to-digest. So, crafting copy for websites is a bit difficult. It takes creativity, skill, focus and a deep understanding of your consumers to woo them. Copy writing is all about your habits that make it easier to […]
Google Now Shows Why It Ranked a Specific Search Result
Picture this, you type words in Google, hit ‘ENTER’ on your keyboard and see crazy lots of relevant results in a fraction of a second. You may wonder how the search engine connects results to the words you typed. Of late, Google has announced to list many of the factors why it ranked a specific […]
SEO Automation: Understand Its Key Stages
SEO Automation does not mean putting SEO on autopilot. It means creating an organic lead generation system in your company – a kind of system which is an amalgamation of software (marketing analytics platform & CRM) and human efforts (strategy planning & writing). If you have expertise in digital marketing, building an in-house system could […]
Ad Campaign Optimization Hacks to Get the Best Return on Ad Spend (ROAS)
Digital marketing is more competitive than ever in 2021. This is because of consumer’s shifts toward social media and digital video. Businesses’ investment in digital marketing campaigns is another reason, which has made digital advertising more competitive. As a result, an acceleration in the rise of paid ads can be seen. This shows ad spend […]
Google Updates: Phrase and Broad Match Keywords Are Preferred Now
Google Ads has updated the way queries are matched to keywords. The search engine will now be preferring phrases and broad match keywords that are identical to queries. Google has updated the keyword matching process for queries with no identical keyword match. Moreover, the company has unveiled that it will now use the capabilities of […]
How to Develop Shopify Custom Checkout App and Optimize Checkout Process?
Shopify is a subscription-based software that allows merchants to set up an online store and sell their products. These days, thousands of online eCommerce websites are using Shopify as the framework for their web pages. Although Shopify allows extensive front-end customization, the checkout process follows a standard format. Many merchants want to design a custom […]
7 Lesser-Known Facebook Marketing Tools to Increase Engagement by 153%
Is Facebook engagement giving you a lot of pain? Does your social media team have a toilsome task every month to increase engagement? Have no fret! Facebook engagement can be easier and more worthy than you ever imagined. You might have found this out the hard way. At any given time, you can invest […]
What is Scrum and How It Helps Grow Your Business?
Scrum is precisely an evolution of Agile Project Management. It is an agile development methodology used for developing, delivering and sustaining products in a complex environment. It lets you have a set of meetings, tools, and roles for helping teams structure and manage their tasks. This effective, flexible and fast framework encourages teams to work […]
Google My Business Is Now Google Business Profile
Google My Business is now Google Business Profile. The reason behind this migration is to “keep things simple”, according to Google.” The search engine is planning to retire the Google My Business app completely sometime in 2022. Small businesses can manage their profiles directly on Search or Maps. In the beginning, Google had launched GMB […]