Digital Marketing

Know Latest Google Ads Feature and Get the Most Out of It

Google has unleashed several new smart features and ways to buy ads on its different channels. We are exploring one of the newly released Google Ads features, “Getting Impressions on Display and YouTube Ads” and will guide you on how to make most of this feature. 

Let’s uncover.

Display and YouTube Ads

Video and display formats are different. They are not the type of ad you think of when it comes to online acquisition. They let you drive key performance metrics with paid visual placements next to the platform’s video player.  

  • YouTube Display Advertising is more popular for brand awareness and influence targets. 
  • They appear to the right of a view player in the corner of the screen. 
  • They are available only for advertising on desktop. 
  • They come in different formats and sizes like animation and images. 

Although video and display formats are ad and more popular for influence scapegoats and brand awareness, a search engine like Google tends to convince you otherwise.  

  • Don’t ignore the fact that Google has so much data on users’ profiles. And it can predict what these users want to buy.
  • The search engine knows users well with the help of their search queries, media (like AMP pages, Videos) users consume, and their past purchases.
  • Due to the treasure trove of data points, the algorithm identifies which new video game console a user wants. Google shows the user only that relevant ads when he is ready to buy
  • The ad will be more likely to convert 
  • Google will get a higher per page by only showing converting ads to users

Getting Impressions on Display and Youtube Ads But Only Pay for Sales!

You are now allowed to run performance-based targeting for YouTube Ads on the Display network. It generally means a lower reach than a CPM or a TrueView Campaign (TruveView Campaign is an ad format that gives viewer options to skip the advertisement after five seconds). But you will be able to get incremental conversion while controlling your budget. 

It is also important to note displaying or not displaying your ad depends on the algorithm. If your products or services are relevant for audiences, this is will be a virtuous cycle and you will get a lot of volumes. On the other hand, if they do not find an audience, your campaign may not pick up at all. 

Let’s make it work for you: 

  • Use Smart Display with a tCPA or tROAS bidding strategy. tCPA or tROAS are automated bidding strategies that use machine learning to optimize your bids based on a goal you set. This will allow you to retain the benefits of the Smart Display framework without losing control.
  • SEISO (a Google Ads campaign audit tool) has audited 13,000+ Google Ads accounts.  Based on these accounts, your digital marketing agency can track the best targeting that are: “Similar converters” & “Custom Intent on your competitors”
  • To identify which audience is the most relevant for your product, use the audience analysis section of SEISO. The best part is that using this tool is free.

If you have any doubts about getting Impressions on Display and Youtube Ads, schedule a free consultation with Jivaso. We are committed to affordable and best digital marketing services.

Digital Marketing

4 Digital Marketing Trends You Should Address During Pandemic In 2021

COVID-19 pandemic has caused many digital marketing agencies to modify and re-examine their marketing strategies and processes. Hence, the digital marketing landscape is not what it was at the beginning of 2020. Coronavirus is the reason some trends are accelerating and moving to the forefront. As a business owner, you should partner with a digital marketing agency in Toronto that embraces the acceleration of Digital, AI and Automation, and Customer-centricity to stay competitive.

Uncover these trends and ask your marketing agency to address them in 2021.

Account-based Marketing (ABM)

ABM is a type of business marketing strategy that focuses on identifying accounts (companies) that are suitable for ideal clients rather than targeting the entire industry. AMB strategy helps:

  • Improve marketing ROI
  • Drive attributed revenue
  • Generate more conversions
  • Produce qualified leads
  • Align sales with marketing

Marketers working in ABM focus their marketing and sales efforts on only a few key accounts. It allows them for stronger personalization and event individualization in marketing to drive more sales conversions.

Terminus’ research reveals that in 2019, only 23% of their respondents had no active ABM program, but in 2020, the number had gone down to 5.8%. With ABM, salespeople and marketers concentrate just on depending and improving their relationships with those accounts.

digital marketing agency Toronto

Digital Acceleration 

Since in-person events are not possible due to safety concerns, asking your marketing agency to turn to virtual events, videos, and digital marketing channels to connect with your customers is a smart move. 

If we go by the CMO Survey from June 2020, we find:

  • More than 80% of marketing professionals surveyed, observed an openness among customers to innovative digital marketing services during pandemic. 

Before COVID-i9, digital tactics might only be part of an overall marketing strategy. Now markers are embracing more of a digital-first focus to stay ahead of the competition. 

AI-Powered Marketing 

AI, Machine Learning and Marketing Automation Tools are optimum to perform more with less. It saves on budget and expands their reach. Using these tools, your marketing team can add in segmentation, targeting, personalization, predictive analytics, lead scoring and even gathering content.

According to Statista, 

  • The global AI software industry will witness more than 50% of growth every year. 

Statista further estimates AI Software Market to reach nearly $22.6 billion with extensive adoption across the business world. Businesses whether big or smalls will use AI and Automation.

Content Marketing Importance

The importance of content marketing is growing because prospects and customers are consuming more digital content than ever. 

As per the Statista report in August 2020, the type of content prospects would like to consume are short, informative videos. 

  • 27.2% of viewers globally watched more than 10 hours of online videos on a weekly basis in 2020. 

Note that videos are not the only option. Webinars have taken a more valuable place than live events during coronavirus. 

Statistics from Edison Research and Triton Digital show that 2020 has seen an average amount of time and users spent listening to podcasts rise to 6 hours and 40 minutes.

  • Quizzes, infographics, surveys, and more interactive content are helpful for your brand to stand out.
  • Use of Augmented Reality (AR) or Virtual Reality (VR) has the potential to immerse your audience in your brand.  
  • Written words are not less important. Marketing professionals are reaching out via emails or publish thought leadership and blogs. 

It is good to invest in SEO and SEM, particularly in three key areas: Search intent (the primary goal of a search query), semantic search – it is a search that focuses on the search queries meaning instead of usually on keyword matching and voice search – is the use of voice command for a search query. 

Jivaso is one of the fastest-growing digital marketing agencies in Toronto to apply fully digital solutions using AI, Machine Learning and Marketing Automation Tools to positively grow your bottom line during COVID-19. 

Drop us a mail at [email protected] if you are searching for trusted and local digital marketing Services.

Digital Marketing

6 Lesser-Known Methods to Convert Website Traffic Into Leads and Increase Revenue

You apply powerful marketing methods to increase organic and paid traffic to your site.


After all, powerful and effective marketing strategies drive potential traffic.

But, high traffic doesn’t always translate into sales revenue. So, failing to convert traffic into leads is only HALF THE BATTLE.

According to Forrester Research Report, “more than 97% of visitors leave websites without performing any action or identifying themselves.”

Traffic generation could be effective, but it shouldn’t be your END GOAL. Instead, conversion should be the ‘REAL CATCH.’

You need to root out ‘how to convert website traffic into leads.’

Advertising and digital marketing agencies focus on ‘Website Content’ optimization for search engines, improve ‘Existing Web Pages’ to outperform competition, create ‘Unique Landing Pages’ to promote different service offerings, add ‘Call to Action Elements’ to foster user engagement, design strategic ‘Lead Forms’ to capture important information and drive prospects into sales funnel that help achieve conversions.

Explore to know highly effective, but Lesser-known Methods to CONVERT WEBSITE TRAFFIC INTO LEADS that increase sales revenue.

Try it out. These are the techniques marketers practice.

Improve Existing Pages

The first step in the process is on-page optimization. Your existing web pages should be fully SEO optimized. 

You may have created web pages in the past without having an SEO strategy in place. But, these pages may fail to convert. To add SEO elements and create high converting landing pages, follow the below instructions.

Include targeted keywords on your website and make sure your selection of keywords is aligned with the search volume and user search behavior. Create headlines that are short, punchy, and clear. Develop easy-to-read content. Use fonts that are readable with a healthy dose of letter-spacing and line height.  

Along with short and sweet text, use images as an armour to define your message. For this, you can use captioned photos, charts or infographics. Visual elements like this often get the point across much better than text alone. Determine whether your pages align with the user intent. If not, they may perform well for a short time. But, eventually, search engines will catch on. 

It is advisable to:

  • Remove broken links or any irrelevant third party hyperlinks which may direct users outside of your website 
  • Proper placement of product items, use of appropriate colors, accurate product image size and forms
  • Offer bonuses with your product such as Free Gifts, Free Shipping or Free Training.  In fact, discover what you can offer to “seal the deal.”
  • Put all testimonials alongside products or services instead of on a single page to increase credibility and trust
  • Add ‘Live Chat’ and ensure it is staffed during business hours for a quick reply to customers
  • Fast matters a lot. So, determine your web pages load within 2 seconds. 
  • Update your web copy using the right keywords and create content for your persona
  • Make all pages mobile-friendly. Find and fix 404 errors
  • Implement clear Call to Action (CTA) tactics 

Besides, add a Value Proposition, Mission Statement or tell audiences what you deal with and why you deal with it. Value Proposition is the value you guarantee to deliver to consumers why they should buy your product. Leverage your website as a sales tool on why they should buy your product or use your service. 

It is advisable to put Value Proposition on ‘Home Page,’ in your “Headline” if possible. Add it to your ‘About Page’ or ‘Blog.’ Let visitors know what exactly they will get if they choose you. This will encourage them to subscribe to your newsletter, buy your products and services or read your blog.

Focussed Landing Pages

Landing pages provide an effective avenue to Convert Visitors Into Leads. While most of the service pages are created to provide information, landing pages are designed to collect contact information. Simply put, landing pages are the initial point of contact between your website and visitors. Key benefits of landing pages include:

  • Leaving a good first impression
  • Generating leads and conversions
  • Promoting new products and services
  • Building credibility and improving SEO
  • Increasing your search traffic
digital marketing agency

Leading digital marketing agencies create effective landing pages focussed on targeted audiences because it allows for a potential of 50%-60% conversion ratio. 

  • Multiple Landing Pages – Different landing pages are engaging for different groups or people. It is, therefore, recommended to create unique landing pages depending on your business requirements. Never rely on only one landing page. 
  • Integration with Main Website – Incorporate redirection to landing pages from the main website or blog. This increases the possibility of visitors coming from different channels such as referrals, search engines, and direct traffic. It further leads to increasing the chances of lead collection.
  • Optimize Banners – Include landing page links on important banners and sections on your website to capture leads.
  • Utilize Blog Traffic – Try to find innovative ways to direct users from your blog to the latest landing pages to monetize your organic traffic.
  • Measure Performance – Continue to measure the performance of your landing pages by experimenting with content placement, flow and layout architecture. 

Call to Action (CTA)

You’ve got your users on the website. They’re interested in your service. What do you want them to do? 

Implement a ‘Call to Action.’

Adding an attention-grabbing CTA button on landing pages results in a 33% jump in conversion rates, according to studies.

But when implementing, keep following factors in mind.

  • Have a clear aim. 
  • Check whether CTA is to get users to fill in a form field, download an ebook or take some other actions. 
  • Place a CTA where visitors find it intuitively when they visit your web page. 
  • Create an action-oriented CTA BUTTON.  The button label should begin with a verb such as “Download,” “Get a Quote,” “Order Now,” “Go to Checkout.”
  • Use alternate colors for buttons, or visitors can get misplaced in the overall color scheme of your website. 
  • Select a contrasting color for CTA. If your site is predominately blue or light blue, warm orange or nice yellow that accents your color palette is perfect.

Wondering how to create a Great Landing Page? Get assistance from Jivaso experts.

Strategic Lead Forms

Landing page copy helps a lot. Reinforce it by setting expectations in form fields.

TruckersReport a trusted network of professional truck drivers, conducted an A/B Testing to their sign-up form in reviewing their landing page.

For this, TruckersReport compared a lead form that had multiple fields with an email field only lead form. They found that the prospects filling the form with multiple fields converted 13% more than the short form. 

An intelligent lead form allows you to collect all necessary information from the customers, enough to perform the first sales outreach. This also enables you to quality the prospects and isolate spam inquiries.  

Which information is most important? Every lead form should capture customer name and email address so that you can effectively contact them.

But is this the only information you require? 

  • As you’ll not know why any of your leads contacted you. 
  • They may be potential clients or false visitors or job seekers with common questions. 
  • Or simply spam inquiries.

What will you do then?

Ask for additional information. This will allow you to separate qualified leads from the rest. The information you need depends on the type of your product or service. A few important pieces of information you should collect are:

  • Phone number & email 
  • Name of the company (if you operate on a B2B model)
  • Option to select desired services (if you offer a variety)
  • Optional text box to be able to share their requirements
  • Allowed budget for the product or service they are looking for

Want to Generate Good Quality Leads?

Jivaso can help as we have supported 200+ clients with Lead Generation Strategies.

Opt-in Forms Inside Videos

With the popularity of web videos, a new breed of opt-in forms has emerged as an effective tool with digital marketing services. More than 59% of digital marketers say that Opt-in Form is one of their most effective sources of sales revenue. 

You can embed an opt-in form right into your video.

digital marketing service toronto

In the above screenshot, an opt-in form pops up during the video and lets the internet user continue watching the video after subscribing or provide an option to skip. Depending on your requirements, you can make ‘opt-in’ mandatory or not.  

It is up to you to configure the opt in form to appear at the beginning or at the end of the video. 

A digital marketing agency like Jivaso can help you create opt-in forms within the purview of the videos. We follow different user engagement methodologies to capture relevant information.

Content Upgrades

A ‘Content Upgrade’ is a ‘Lead Magnet (a marketing terminology for a free service or item, a give-away to collect prospect data). 

‘Content Upgrade’ is particularly designed to capture the reader’s details. It can be added anytime to the page copy. It’s a piece of information or bonus that readers can download in return for their email address.

digital marketing services

Some examples of ‘Content Upgrade’ includes:

  • Checklists
  • Cheat-Sheets
  • White Papers
  • Templates
  • Lists of Resources
  • Raw Files and samples
  • Trial Subscriptions 
  • Free Consultations
  • Transcript of a Video Blog
  • PDF Version of a Blog Post

Take a few measures. When adding ‘Content Upgrade’ it is advisable to move lead forms higher up on the page, make content upgrade section enticing and informative, and add relevant images. 


Can you afford to let 95% of your potential leads vanish without a trace? Traffic generation coupled with lead generation makes your investment into digital marketing worthwhile.   There are many different ways to convert web traffic into leads.  Give people something valuable through email so that you can build trust and then present what you have to sell in a non-obstructive manner. What else? Hire a reliable advertising and digital marketing agency like Jivaso to apply the best marketing methodologies and convert website traffic into leads and positively grow your bottom line.   Are you aware of any other techniques to convert traffic into leads? Let us know.
Cloud Solutions

The Importance of Predictive Analytics in Transforming Data

Prediction is a part of our planning strategy and data is always the most important component of analytics. The role of data is evolving and it is now being used for defining more insights or predictions about different business decision-making skills. The analytics of data analysis for future prediction with the aid of artificial intelligence is termed as predictive analysis and it is one of the most emergency technologies enterprises are planning to use to enhance ROI.

Now the prime question is where to use predictive analytics in an enterprise?

Commonly predictive analysis is used for creating predicting modeling, scoring data, and for forecasting. Here historical data and related analytics are used for prediction of future results. In recent years, Predictive analysis is being used as a supportive tool for big data management and machine learning. As a result, enterprises are trying to use this emergent learning mode in various business niches.  

Predictive analytics now is being used in multiple verticals for exploring new opportunities to boost organizational development and incomes. Some of the areas where enterprises are using predictive analytics are:

Marketing campaigns: Predictive analytics is commonly used in the process of data-based custom-made marketing campaigns to understand mostly customer behavior, verge consumer approach, planning strategy for future campaigning, optimization of ROI and for measuring and observing the key performance indicators.

Boosting operational efficiency:   Enterprises are using predictive analysis to streamline and improve varieties of business operations. For example, it is used for managing logistics, resource planning, inventory management, coordination of supply chain, and managing cross-selling, etc.

Risk management process:  The application of predictive analysis is being used for risk management by understanding consumer reaction for a buying decision with the existing data. The process of predictive analytics helps to guess the probable factors that are influencing a buyer’s buying decision. This application is getting helpful also for determining the risk of buying decisions of consumers hence it is helping in effective risk management.

CRM optimization: Retaining customers is a challenge for every business. CRM analysis is now integrated with the clustering technique and regression analysis, which are related to predictive analytics. These two services help business analytics specialists to create customer groups based on their procurement pattern, demographics, age, gender, etc. factors. Furthermore, predictive analytics can help in optimizing the customer life cycle, which is a definite aid for launching more targeted & result in giving marketing efforts.

Improving employee retention has become more feasible

Some Fortune 500 companies are using predictive analytics to progress and upgrade their HR and employee management strategies. Data from the HR database can be utilized optimizing the hiring process and recognize the best talent of the trending industry. Performance data, as well as employee personality, can be assessed to detect when an employee is expected to leave so that preemptive effort can be applied to retain the best talent pools in an organization.

These are some of the business areas in an enterprise where predictive analysis is gaining its applied popularity. However, there is more potential to explore in the coming days.

Web Development

Maintain Business Continuity And Remain Engaged With Customers During COVID-19

COVID-19 has created panic all over the world, and it’s a big jerk. Social distancing is the only viable way to stop the contamination, and therefore we have become willingly isolated. But the flow of life does not stop here. The show must go on, so are the businesses. During this crisis, the most important point is to maintain the business continuity for business owners and managers, and the sole objective is in staying engaged with customers with a positive vibe for a better future. 

Customers Engagement During Covid-19

Credit goes to the internet, connectivity is an easy to adopt challenge, no point where you are located on the planet. You can stay connected with the world including your customers using the internet and by asserting your online presence in a positive way. During COVID-19 you have to operate from your home, so you have to enjoy the leverages of communication apps, social pages, and collaborative technologies mostly to stay connected with peers and customers. 

Business continuity with employee integration

It is a sheer problem that you have to work physically in a remote mode. So digital integration is the only way to stay active. Staying digitally integrated gets easier with your smartphone. Instant messaging, creating an office group, using Skype, zoom connectivity, etc. can bring you close and closer to your group. You can do the conference, planning, file sharing, and even creating presentations together to maintain continuity.  

Video conference for interactive communication

Visual communication is more powerful than audio support. You can arrange for video conferencing with your potential stakeholders, employees, as well as investors. You can bring international associates on board with the help of virtual video conferencing tools.  Business decision may get a poise, but planning and approval can always be done. 

Stay in touch with the customers

No matter if you are staying/working from home, you can always increase your social media presence. Relevant, positive, and inspirational posts on social media on behalf of your business can surely create a positive impact. You can create a community page where your customers and associates can get united and exchange positive interactions. A sense of community, integrity, and commonality can create a vibe that brings hope. It is a positive impetus to stay focused.

It’s time to unite your followers and stay connected. You can create a hashtag and may encourage your followers, customers, and associates to share their connection with each other.

Be transparent 

COVID-19 has created an international disaster, and that is affecting all types of businesses worldwide. If you have any pending transaction, delivery commitment, or payment obligation, speak to your client or vendor and keep them updated about your next move. 

If you remain open and accessible, it will help your customers and clients to stay positive about you that they can resume the contacts in the near future.

COVID-19 has given us a stiff jerk but it has given us a time to look back on the business strategy. You can always check if you want to revamp your website or if you need some consultancy support to revamp your business. While it’s time to maintain the continuity of business with the technological resource, it is a time to strengthen your business wing for a deep plunge after the crisis gets over.