Categories
SEO

7 Best Text Editors for Web Development

Text editors speed up your workflow.

And best code editors have a great impact on your productivity.

But, many professionals stick with ‘what they know’ out of their lazy habit.

If you scroll through instead, you could uncover the kind of fast and intuitive interface or killer features that merely reinforce you to get your work done more quickly and effortlessly.

Typically, text editors, or source code editors, enable developers to generate and edit text used by programs. Text editors are flexible, lightweight, and have several features to ease writing and orchestrate code. This helps experts ease the methods of coding, searching, locating, creating shortcuts, and or customizing UI.

The best text editors for web development come with various features, such as:

  • A fast and flexible interface to make you more efficient at writing code
  • Functionality to help you examine code for mistakes
  • Features to discover where edits need to be made
  • Syntax highlighting to ease visually scanning text
  • Formatting and table editing, similar to word processors
  • AutoComplete feature for repeated words and functions
  • Shortcuts to quickly navigate code
  • Plugins and API, package ecosystem
  • Text folding (or code folding) to hide, reduce visible text on-screen

Below are the 7 best text editors for web development services you can use. Let’s get a move on to explore.

Take a tour of this post to get introduced to 10 actionable SEO tips that’ll lead to results. After all, certain basic SEO principles remain unchanged.

Let’s begin.

1# Sublime Text

It is a refined text editor for code, markup, and prose. The best code editor – but you’ll have to pay for it.

However, Sublime Text comes with a free version for testing. You will have to pay for its extended version. Although the chargeable amount may sound steep, licenses are issued per-user, unlike per machine. So, you can use Sublime Text on many computers and operating systems.

Many developers working in website development companies use Sublime Text, because of its speed, and simplicity. Keyboard shortcuts, one of its features, are very useful when working on different scripting languages, such as Javascript.

Key Features and Benefits

  • AutoComplete feature
  • Code Folding
  • Syntax highlighting feature

Customizable — more than 3,800 packages available

  • Lightweight, fast, and stable
  • Crazily extensible with ever-growing plugins lists that are available to install via the package manager
  • Sublime Text is free to download and start using

Drawback

The drawback is that there is no decent GIT plugin yet. Slow development and not friendly for beginners.

Platforms: Windows, Mac OS, Linux 

2# Atom

Atom is open-source, customizable, and available for free. It has been designed specially or developers so experienced developers have hardly any problem working with Atom. This open-source framework features clean collaboration tools, a sleek editor, and some great organizational tools to keep your projects in check.

What makes Atom optimum is its ‘Teletype Feature’, which allows many developers to work at the same time, on the same project, and on the same code from anywhere across the globe. So, your projects can be edited in real-time. 

Key Features and Benefits

  • Clean and Simple User Interface
  • Desktop application for Web Technologies
  • It has Modular Design
  • It contains more than 50 open-source extension/packages
  • All packages can be integrated around a minimal core
  • GitHub package is available to integrate and fix resolving merge conflicts
  • Option to search for new themes and packages from the text editor
  • Easily edit your code with smart autocompletion, a file system browser, and a find and replace feature.
  • Atom comes with several panes to compare and edit code side by side
  • Snippets, Node.js Integration, File System Browser, Hackable Approach are other features

Drawback

Atom has performance issues. It is slow compared to other text editors, especially if you install several extensions and packages.

Platform – You can use Atom for Operation Systems (OS): Windows, Mac, and Linux.

3# Visual Studio Code

One of the younger text editors, Visual Studio Code is an open-source platform, which is downloaded directly to macOS, Windows, or Linux for free. It provides developers with a new choice of development tool for the core code-edit-debug cycle. It is easy, fast, and can integrate with GIT. Like Atom, many developers can work remotely on the same product code using Visual Studio Code. 

Key Features and Benefits

  • Lightweight, and fast
  • Available for Free
  • Built-in Terminal
  • Simple and Clean User Interface
  • Multiple Cursor
  • Features Terminal, WebView, Live Share
  • Vast community support to build additional resource and extensions 
  • Come with Emmet extension, super fast HTML, CSS, and Javascript coding
  • Native support available for Git collaboration

 

Drawback

No support is available for outdated programming versions such as ASP.NET. Also, debugging features are very limited

Platforms –  Visual Studio Code supports OS X, Linux, and Windows — in the Visual Studio family.

4# Espresso

Espresso is another popular text editor for web development. It is an instrumentation-based test framework, which benefits both developers and test automation engineers. If you want to create innovative, delightful, and fast websites, then Espresso is an option to be. It helps you write, code, design, build, and publish with efficiency and flair. Advanced text features include amazing Live Preview with Browser Xray, the Navigator, CSSEdit tools, Server Sync, Dynamo auto-building. Espresso covers everything whether you are starting from scratch or tweaking a live site.

Key Features and Benefits

  • Espresso workflow is simple to use
  • It is fast, actually very fast available for developers on the market
  • No issue with coding wait processing for UI elements
  • No need to write any custom waits, syncs, and polls
  • All the wizardry “synchronization”, happens without your involvement
  • All the tools necessary to “make PoC” are free and quite user-friendly
  • Easy developing espresso test automation 
  • Live Preview feature to see the results of your editing/styling

Drawback

Espresso requires access to the application’s source code. With no source code, you cannot do anything. Also, if you require UI testing for Both Android and iOS, then you will need to write twice for two different systems.

Platform – MacOS

5# Brackets

Brackets is Adobe’s open-source editor, offering modern, open-source solutions to developers for creating websites. It is a free text editor with certain appealing visual technologies to preview your work. This source code editor allows front-end developers to check changes. Since Brackets is affiliated with Adobe, it is integrated with Photoshop that allows it to accept PSD files and generate code for your project.

Brackets does not support many languages for syntax highlighting as some of the others. However, it still has quite a few. Since Brackets focuses on front end technologies, it also supports CSS preprocessors like Less and Sass.

Key Features and Benefits

  • Brackets have code completion. As you type code, there will be an auto-suggestion 
  • Ability to add several extensions and packages to make it more powerful and useful
  • It comes with multiple cursors features
  • It has a Color picker feature because color hex codes are difficult to remember
  • It allows ‘Live Preview’ to see the results of your editing/styling

 

Drawback

Brackets are focused on the Front-end side. It has been made for Frontend Developers. It is useful in HTML, CSS, and Javascript. But it is not much beneficial on the server-side languages

Platforms – Since it is an open Source and Cross-Platform, it is used in Mac, Windows, and Linux.

6# Coda 2

Coda2 is the latest version of Coda, which is for all the MacOS lovers. It has many unique features, including a CSS override and local indexing for editing CSS on live websites. It has a publishing tool that helps developers track all their files outside of the Coda app. Any of these remote files can be saved and published directly into the text editor. 

Like others, Coda features syntax highlighting, code folding, and autocompletes. Moreover, it offers a unique editing option, called a wildcard token that allows you to rapidly generate items like gradients and colors as you type. 

Key Features and Benefits

  • Excellent basic tools to work with many languages 
  • Faster Syntax highlighting (4 to 10 times faster)
  • Easy file management. The file can be edited remotely through FTP or Amazon S3 servers
  • You can access your local files and publish them remotely
  • Customizable column guide. Color-coded traditional or visual tabs
  • Edit your code remotely, or even check previews on your iPhone or iPad while editing in Coda
  • Track and publish files modified outside of Coda
  • Additional tools include CSS overriding, Panic syncing for passwords and private keys
  • Local indexing to autocomplete anything right from functions to classes 
  • Sync your sites with private keys, and  passwords to all of your Mac devices 

 

Drawback

Coda2 is currently available for $99 USD from panic.com, which is very expensive. Also, it is complex and not good for beginners. It does not have a Dreamweaver like the AutoComplete feature.

Platform – MacOS

7# Notepad++

Notepad++ is a free text editor for use under Microsoft Windows. This source code editor supports around 80 programming languages with code folding and syntax highlighting. It enables developers to work on various open files in a single window. This is possible due to the tabbed editing interface. So many text editors with advanced features are available in the market. So, the demand for notepad ++ has slightly declined. Notepad ++ has many features for developers.

Key Features and Benefits

  • Easy file read, write access. Features to read many file formats
  • Auto-indentation to more easily create/review code
  • Color-coding to view development language, which is very helpful
  • The auto-saving feature to prevent any loss when the system crashes
  • Language’s color-coded syntax is extremely helpful for quickly analyzing and dissecting code
  • Plugins for different purposes to continually adapt and expand for continued use
  • Features to easily compare two documents and identify differences- line by line

Drawbacks

Since Notepad ++ has multiple options, sometimes they become confusing for developers. A lot of hot buttons put developers in a dilemma regarding what button does what. No frameworks languages like Django or CakePhp.

Platform: Only works in Windows.

Over to You

As we have discussed the 7 best text editors that are available for free and on a payment basis, paid editors are available for installation on a per-user or per-machine basis. As usual, these text editors come with more advanced API, professional support, and some IDE like extensibility.  

Choose whatever source code editor you think is suitable to keep you more productive, allow you to have a more user-friendly website, which is good for SEO Services as well. 

Always choose text editors wisely. Or hire vetted website developers from a leading digital marketing agency in Toronto to avoid any issue.

Categories
SEO

10 Actionable SEO Tips To Boost Your Business

Most SEO tips are eye-popping.

They contain ubiquitous advice, such as ‘improving user experience’ and ‘writing unique content.’

And then they shower oodles of tips.

Staying updated with the latest SEO techniques is paramount, as the world of search engine optimization is complex and ever-changing.

However, with hundreds of SEO tactics, determining which should be employed and which ones to be safely brushed off is like being in a tight spot.

  • Is link building a thing of the past?
  • Should you devote your time to do on-page SEO activities?
  • Should you devote your energy to off-page  SEO?
  • Where do SEO and social media intersect?
  • How can you write a title tag to drive your rankings? 

If you stick to the right SEO techniques alone, you’ll definitely drive more organic traffic to your web page and enhance your search rankings without risking a Google penalty.

Take a tour of this post to get introduced to 10 actionable SEO tips that’ll lead to results. After all, certain basic SEO principles remain unchanged.

Let’s begin.

  1. Accelerate Page Loading Speed

Page speed is a critical factor in SEO.  It is crucial, both to users and to search engines.

Hardly any user tends to wait even for 5 seconds to get a page fully loaded.

I’m sure you relate to that.

Slow page loading speed gives bad experience. It frustrates visitors and ultimately discourages them to buy your product. 

“A mere 1-second delay in page load time causes a whopping 7% loss in conversions… according to Strange Loop data.”

More importantly, potential buyers deem a slow site unreliable.

Hard fact:

“40% of users leave websites that don’t load in 3 seconds or less.”

To enhance your page speed,

  • Remove worthless elements that reduce your site speed.
  • Deactivate plugins you may have installed on your WordPress website.
  • Declutter your sidebar and put only essential widgets there.
  • Minimize the size of your CSS, HTML, and JavaScript files. Check they are not larger than 150 bytes.
  • Use images no larger than they need to be and must be in the right file format. PNGs are generally better for graphics.

Humans First, Search Engines Second

Create content that addresses the needs of your large audience

“Write content for humans first, search engines second.”

Many content creators and bloggers still get back to the old SEO method, wherein keywords would mean to drive search results surpassed the real qualities of valuable, engaging content.

If that’s you, it’s the time to change your mindset.

OLD SEO NEW SEO
Ranking for all keywords Ranking for relevant keywords
Singular keyword and page focused ROI Focused
Irrelevant keyword targeting, keyword stuffing Only high-quality and relevant keywords are used
Article spinning  Fresh and unique articles 

When it comes to top activities for in-house SEO, keyword research comes 4th:

  1. Analytics
  2. Content Creation
  3. Social Media Marketing
  4. Keyword Research

Experts say, put humans first who read work, then search engines. So, write content to help someone, not something (search spiders). 

“When writing, forget that Google and other search engines exist,” Neil Patel.

Search engines follow users. 

So, when you write, prioritize users first. Search engines will reward you and you will enhance the user experience, build trust.

3. Use Header Tags

Google, Bing, Yahoo and other search engines put more emphasis on keyword-laden header tags. 

Whether it’s National SEO, Local SEO, Toronto SEO, or eCommerce SEO, it is advisable to include relevant terms in the header tags for improved SEO ranking of your page. 

For this, divide content into different sections (H1, H2s, H3s, H4s). Be sure to format them correctly, using:

  • H1 to include the targeted keywords
  • H2s to keep your page concise
  • H3s for relevant link groups to other relevant sources
  • H4s for targeted, niche subsections related to your topic

Header tags help visitors easily skim to locate the information they need.

4. Add Internal Links to New Pages

Internal links are hyperlinks that go from one page on your website to a different page on the same website.

It is an important part of SEO tactics.

“Internal links help visitors navigate from page to page. They distribute ‘link trustworthy’ to your site,” ahrefs

Linking to service pages, pricing pages, and other important pages helps the audience consider converting. When you link to pages on your own site:

  • You keep leads on your page longer.
  • Help Google discover new pages on your site. 
  • Encourage search engines to find more of your relevant pages.
  • Boosts your SEO ranking.

Search engines, including Google, also use their anchor text to understand the context. 

So, add some links to your pages if you want it to stand the best chance of ranking.

5. Add Links to Other Websites  and Earn Backlinks

“Linking out to other websites or blogs is potential for growth,” says Brian Clark, Copyblogger Media.

Whenever you write a new blog post for your website, reference other trustworthy sites, where appropriate. But yes, only link out pages that have tremendous value for a good SEO result.

Remember, one of the easiest ways to get inbound links from high authority websites or authoritative blogs is to link out to those blogs from your own content.

Ask them to check out your content and if the post is valuable and they like it, they can link back to you, use the post on their own page, share it and even email it to their grand subscriber list.

“Having a few authoritative links (rather than a dozen quality links) builds more trust in your niche.”

6. Use Readable and Meaningful URLs Only

Is your URL easy to read and understand?

URLs should be easy to read or understand. If users can’t understand your URL, then search engines will be confused too.

Check the URL of this article.

It’s long but easy to understand. It contains no numbers, no character, but words and dashes.

Avoid creating page URLs like this:

https://www.example.com/blog/531262

Always keep in mind that search engines follow search users. Search spiders are programs, not humans. You need to guide them accordingly. 

Build URLs that are memorable to users, easy to type, and search engine-friendly.

Your competitors are doing this, when will you?

7. Build Momentum With Social Signals

Before going ahead, please look:

  • Nearly 4 in 10 Facebook users in a survey of 6,000 people, purchase a product after sharing or liking it. 
  • More than 40% of social media users have purchased a product after seeing others share it on social media.

So, social media should be an integral part of your SEO strategy. 

Despite the fact that the search engine like Google has not added ‘social signals’ to its ranking algorithm factors, they (social signals) do impact search engine rankings.

Surprised?

Let me explain.

Many case studies published on SEMrush official blog have revealed ‘social signals’ such as shares, tweets, likes, and pins strongly impact search engine rankings.

To get social signals, here is the rule summary:

  • Create meaningful and share-worthy content.
  • Add share buttons to your post.
  • Keep the share buttons visible.
  • Encourage people to share. You can ask them to do it.
  • To get more shares, host a social media contest.
  • Mention and link to social media influencers in your post. Don’t fail to notify them.

“The number of times your content is shared on social media platforms affects your search engine ranking.”

8. Optimize for Mobile

Google rolled out mobile-first indexing, according to Webmaster Central Blog.

It means the search engine penalizes websites that are not optimized for mobile. 

This really makes sense because 52% of web traffic (more than half of the web traffic) generated from mobile devices in 2018, according to Statista.

So, if your website is not optimized for mobile, users can’t clearly view your site on these devices. This will hurt your SEO ranking. 

Follow these easy methods to go mobile:

  • Develop a responsive website
  • Ensure important information is easier to find.
  • Keep your web design simple.
  • Use large font sizes.
  • Give website speed a priority.
  • Create button sizes large enough to work on mobile.
  • Avoid using flash.

Do you want to miss out on the opportunity to rank highly? Don’t you want to provide a good experience to mobile users?

Why then not optimizing your website for mobile?

9. Fix Broken Link

As you grow your business, you are likely to create new pages and move things around.

One of the most essential factors you generally miss is that other pages on your website link to that page. If visitors visit this page and click on the link, they get an error message because this page is gone.

This can eliminate sessions of the visitor. 

If people struggle upon a broken link, they may leave your site. Thus, you can drive leads away and shorten their visit time.

This is not good for SEO practice. 

To get rid of this,

  • Update and fix broken links
  • Review old content
  • Check that the links are active

Do this every so often to provide users with a great experience on your site.

By fixing broken links, you’ll keep leads on your site longer and improve SEO ranking.

10. Pick the Right Keywords and Integrate Them onto Your Pages

SEO operates on keywords.

The right keywords and their right usage determine when your site will appear on search engines like Google.

Choose the right keywords, use them rightly to appear in the right search results.

To figure out keywords, do keyword research, using keyword research tools.

While doing research, focus on long tail keywords.

Long tail keywords include three or more words, unlike short tail keywords that contain one or two words. 

Say an example, 

Short Tail Keywords Long Tail Keywords
Painters Painters in Toronto, Canada
Electricians Electricians in Ontario, CA

In the case of a keyword like “painters,” users could be looking at careers as a painter, a definition of the work. Short tail keyword is too vague to really draw in qualified traffic.

In contrast, long tail keywords are specific keywords. Users use them to find a business like yours. So using long tail phrases can drive in traffic, generate a list of websites query best.

Once you choose the right keywords, integrate them into your site.

The keywords can be integrated into various places, such as:

  • Headings
  • Titles
  • Meta descriptions
  • Body text of your pages

While integrating keywords, pay attention to keyword stuffing. 

  • Avoid overdoing it as it negatively impacts SEO ranking. 
  • Don’t force yourself to use the keyword on the page. But, use it where it requires and sounds natural. 

By integrating the right keywords in the right way on the page, you’ll experience higher page ranks for those keywords.

Final Thoughts

If you pay close attention to these crucial SEO tips, you’ll be able to develop better content, drive more web traffic, convert more leads, and grow your revenue.

However even if you get everything right today, the Search Engine Update may change and today’s SEO techniques may not do the job tomorrow.

So, keep testing the search engine updates, keep tweaking where required, and continue to search about the latest SEO tips as a priority.

Do you want to share other SEO techniques that you think are vital for improving search rankings? Or, are you aware of any SEO tactics that have not worked for you in the past?

Let’s collaborate to discuss the most effective SEO strategies for your business and run a free audit of your website.

Categories
Mobility

Leverage Technology to Work Remotely Amid COVID 19

The infection of COVID 19 has changed the workplace scenario abruptly. The convention work style from the office has become a jerk because coming out of the house and working multiple people under one roof is neither safe nor permissible. So working remotely is very much in practice these days. Worldwide people are working remotely from their homes, and workflow is wonderfully maintained.

Working remotely has become easy amid COVID 19 because of the convenience of technology. But what are the technologies that are helping in staying connected for the employers and employees? It is the power of the internet, but along with that, some apps make communication easier. Let’s check.

Discussion can be done like a regular office

You can use the mileage of WhatsApp for creating a group and for continuing chat programs there exactly as you were doing in your office. Similarly, the use of slack, Zoom, Skype, Discord, Flock programs are there which will help you to share a file, share the screen as well as for doing teleconference with the whole team. Digital meeting and teleconferencing will be as easy as you do in the office. 

Client relationship management tools

You can install client relationship management tools for efficient coordination with your clients. A variety of tools are available in the market for purchase and installation. You will get to manage data, follow-up, reminder, improved communication with these tools. 

Task assignment and delivery by cloud computing

Cloud-based software like Dropbox and above all Google Drive are the easiest ways to create virtual folders, from where uploading and downloading tasks are easy and completely safe. It is a completely transparent way of data and output sharing process and there is least chance to lose the data once it is uploaded. 

You can chat instantly

WhatsApp, Messenger, We-Chat, Vibar are some of the chat apps that you can use for instant messaging with your office colleagues. You may chat one to one, you may create a group as well. You can contact your overseas employees as well as overseas clients with these apps in the most cost-efficient way. You have to use mobile internet or Wi-Fi for this communication. You can send messages, you can use voice call as well.  

Video conferencing

Audio conferences are quite common nowadays. But visual supports in a meeting can make it more effective. In remote working video conferencing can help a lot with it leveraging technology. You need your internet connection, laptop, mobile, and smart cameras like Meeting Owl Pro, etc. Video conferencing can help in understanding the body language of the participants as well as a facility to speak face to face. 

Assess informational needs

Leveraging technology becomes easier and productive when you have predictive analytics tools with you. Business managers or business owners will get excellent leverage with these tools at the time of remote working. Predictive analytics-based tools can help a business owner/manager to ensure that employees can work with their best productivity regardless they are working onsite or from a remote location.  

Social distancing is the need of the day to stop the pandemic due to the COVID-19 infection. But in an office or in a business collaborative effort is the prerequisite to survive and excel. Leveraging these technologies we can work remotely and we can stay digitally integrated, united, and productive at our best.  

Social distancing is the need of the day to avert the pandemic due to the COVID-19 infection. But, in an office or a business, collaborative effort is the prerequisite to survive and excel. Leveraging these technologies, we can work remotely, and we can stay digitally integrated, united, and productive at our best.