Web Development

How DevOps Innovates the Way You Run Your Business

The influx of internet and software has transformed the way consumers shop, invest, learn or even entertain themselves. It has also influenced the way businesses are being operated. It is the age of internet and software that not just supports businesses but has become integral components of every part of a business. 

Organizations interact with their customers through software, teams collaborate using specific applications, enterprises use software for increasing operational efficiencies and transforming every part of the value chain, such as communications, logistics, and operations. 

Do you think you adapt to this swift change and compete with challenges? 

Do you want to be more efficient like your peers in delivering the best features to end-users?  

That’s where DevOps methodology comes into the picture. DevOps culture aims to simplify the development process of software, enabling engineers to build, test and maintain the infrastructure and tools. It makes sure speedy development and release of the software. 

However, every development strategy with DevOps requires an additional set of skills specific to its environment.

What is DevOps?

A compound of development (Dev) and operations (Ops), DevOps is a combination of a culture, set of processes, tools to continually develop software in a hassle-free way and provide value to customers. It allows your team to create and improve applications and services at a higher velocity than they can do with traditional software development approaches. 

Using DevOps means you are evolving and enhancing practices at a faster pace when compared with firms that use old-aged software development and infrastructure management processes. The speed you attain in developing software with DevOps lets you better serve your customers and compete more efficiently in the market. 

DevOps Benefits 

By adopting a DevOps culture along with DevOps practices and tools, you better respond to customer needs, increase confidence in the applications you build and achieve business goals faster. DevOps culture, tools and practices let you become high-performing, build products faster for greater customer satisfaction, establish improved collaboration and productivity, maintain system stability and reliability, improve the meantime to recovery and achieve business goals.

  • Speed – The DevOps model strengthens you to move at high velocity towards your goals. It empowers your developers and operations team to innovate for customers faster, adapt to changing markets better and grow more efficiently at driving business results.  For instance, continuous delivery and microservices let your team take ownership of services and then release updates to them faster.
  • Rapid Delivery – With DevOps methodology, you can speed up the frequency and pace of release, thereby innovating and improving your product delivery process faster. The quicker new features are released and bugs fixed, the faster you can address customers’ requirements and build competitive advantages. 
  • Reliability – DevOps model helps you determine the quality of application updates and infrastructure changes so that you can deliver projects at a more rapid pace as well as maintain a positive experience for end-users. Use practices like continuous integration and continuous delivery to test that each change is functional and safe. Monitoring and logging practices of DevOps enable you to stay informed of performance in real-time.
  • Stabilized Work Environment – Stress involved during the release of new features and updates or fixes can topple the stability of your workspace, thereby decreasing the overall productivity. With DevOps culture, you can improve your work environment with a steady and well-balanced approach.
  • Scale – Easily operate and manage infrastructure and development processes at scale. Consistency and automation allow you to manage complex changing systems effectively with lower risks. To take an example, infrastructure as code enables you to manage your development, testing, and production environment in a repeatable and more efficient manner.
  • Better Collaboration – Develop a more competent and effective team under DevOps cultural model, which emphasizes values such as accountability and ownership.  Your operations team and developers can collaborate closely, combine their workflows and share responsibilities. This leads to reduced inefficiencies and better time saving. For example, less time is consumed in handing over periods between developers and operations, writing code that requires the environment in which it is run.
  • Security – Move at a rapid pace while preserving compliance and retaining control. You are able to adopt a DevOps model without eliminating security by using automated compliance profiles, configuration management techniques and fine-grained controls. (e.g. using policy as code and infrastructure as code, you will be able to easily define and then track compliance at scale).

DevOps and the Application Lifecycle

DevOps methodology can have an impact on the application lifecycle throughout its phases that are ‘plan’, ‘develop’, ‘deliver’ and ‘operate.’ Every phase relies on the others. And these phases are not role-centric. In a true DevOps practice, each role is involved in each phase to some extent.

  • Plan – In this phase, DevOps teams ideate, define and describe capabilities and features of the systems and applications they are developing. They can track the progress at low and high levels of granularity. Some of the ways DevOps teams can plan with agility and visibility are tracking bugs, creating backlogs, using Kanban boards, managing agile software development with Scrum and visualizing progress with dashboards.
  • Develop – This phase is a combination of coding – writing, testing, reviewing and integrating code as well as building that code into build artifacts that can be deployed into different environments. DevOps teams innovate rapidly without compromising on stability, quality and productivity. For this, they use extremely productive tools, automate mundane and manual steps and iterate in small increments through automated testing and continuous integration.
  • Deliver – Delivery is the process of deploying applications into production environments consistently in a reliable manner. The ‘deliver phase’ also includes configuring and deploying fully governed foundational infrastructure that can make up those environments. In this phase, the team can define the release management process with clear manual approval stages, and set automated gates that move applications between stages until they are made available to customers. Automating these processes makes your team repeatable, scalable, and controlled.  So, the team that practices DevOps has the potential to deliver fast services with confidence and ease.  
  • Operate – This phase includes maintaining, monitoring, and troubleshooting applications in production environments. By adopting DevOps methodologies, your team can work to make sure system reliability, high availability, and zero downtime while reinforcing security and governance. They will be able to identify issues before they (issues) affect customer experience and full visibility into applications and the underlying system.

Why DevOps Matters

The tech landscape is an integral part of the change. It creates an ever-changing environment: frameworks come and go; languages evolve and new ones are created; infrastructure tools change to meet the ever-growing demands for hosting applications more efficiently and delivering services more quickly; tools continue to abstract low-level computing to reduce engineering overhead.

What only remains constant is ‘CHANGE.’ Your ability to cater to that change determines your success as an individual contributor or entrepreneur. Regardless of the industry, your business is associated with, it is important to adapt quickly and eliminate as much friction from growth as possible. DevOps enables you to adapt to the change and grow your business.

Software Development

How to Develop Shopify Custom Checkout App and Optimize Checkout Process?

Shopify is a subscription-based software that allows merchants to set up an online store and sell their products. These days, thousands of online eCommerce websites are using Shopify as the framework for their web pages.

Although Shopify allows extensive front-end customization, the checkout process follows a standard format. Many merchants want to design a custom checkout page for increasing their conversion rate and minimizing the number of abandoned carts.

Quick Facts

  • About 60% of carts are abandoned during the checkout phase
  • In an online business’s success, an e-commerce business with a high rate of 86% checkout optimization plays a crucial

A well-designed app is created with quality features that streamline the checkout process and increase consumer confidence.

Goals of Shopify Custom Checkout Page – There are many websites that use standard Shopify checkout pages without making any changes in them. This page guides the consumer through the entire process of inputting billing and payment information. When a consumer finalizes the sale, the website responds to him with a ‘thank you’ page.

Nevertheless, checking out is a process where users are most likely to prevent themselves from doing a transaction. This may be because they have become careful enough about their financial information and attentive to their time. 

So, if any part of the checkout process is doubtful or unclear, consumers are very prompt to quit the page. 

The team of custom checkout developers must understand these two primary objectives – 

  1. First, expert developers want to streamline the checkout process so that it consumes less time for users
  2. Second, they want the website to offer clear cues that everything is improving as per the requirements

Autofill technology is the first step towards making the checkout process faster than ever. Google Search Engine will fill out the shipping and billing addresses as the consumer types.

Also, learn about Top DevOps Tools You can Use in 2021 for Your Business

Integrating Additional Payment Methods – When you offer multiple payment options to consumers, it makes easier for them to shop at your site. It is good to integrate the checkout page with a trusted payment processor that will allow Shopify to secure the payment of consumers done with credit cards, debit cards and digital wallets.

Clear Discount Information – Another way to encourage conversion is to highlight exclusive discounts during checkout. When customers see special offers and discounts, they are more likely to buy now rather than postpone it for tomorrow.

Increase Confidence with Visual Badges – Always remember to include digital trust badges because these badges let your audiences feel more confident about the purchase process on your site. The site should share information about encryption, merchant guarantees and other security measures, through these visual tokens.

Optimized UI – The checkout process should not take too long. If it takes too much time, consumers will walk away. Add a progress bar because it will encourage a complete transaction by giving your consumers a sense of where they are in the process. 

You may also like to know Why You Should Use DevOps in Your Business Process?

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The Development Process

There are some challenges in developing a custom Shopify checkout app. Although businesses are not using the standard Shopify page, they hardly want to give their prospective consumers a sense of anything unusual. Developers need to let consumers experience a smooth transition to the custom page and a simple process.

Shopify Checkout API Access: For a smooth transaction, information must range between Shopify and the custom checkout app. When you hire talented Shopify app developers, they make this connection through the Shopify checkout API – cart data transfer to the app, and checkout information travels through the API and back to Shopify as needed.

Payment Gateway Integration: The integration of payment gateway is another crucial factor Shopify developers need to work on. Your development team needs to connect to a payment platform directly from the app. This arrangement reduces the processing time.

Payment Response and Thank You Pages: When creating a custom checkout page, keeping in mind users is of utmost importance. Your consumers need reassurance that computers do not. The checkout app should post a response from the payment gateway to intimate users about their successful financial transactions. This keeps users engaged. 

Note that the app should also send information about successful financial transactions to merchants so that they can keep a digital record.

At the end of the process, the app showcases a Thank You alert that lets users know the sale is finished. Such reports when shared with the user instills confidence in the checkout process.

Benefits of a Custom Checkout App for Merchants

Many merchants will gain benefit from a custom checkout app. 

  • Flexibility – The app comes with the flexibility merchants need. This is important because you may experiment with new products and business models.
  • Integrate trusted payment provider – Custom app development allows the checkout app to integrate with a payment provider that the merchant trusts.  New businesses can link to a new gateway as they look for the right fit.
  • Software Configuration – The shipping partner of a business can change as it grows or carries new products because an experienced development team can easily configure the software to share address information with the shipping provider automatically.
  • Smooth Checkout Process –  A custom Shopify checkout app ensures a smooth checkout process which may put shoppers in a buying mood.
  • Display Popular Products – As a merchant, you can showcase your popular products that a shopper can add to the order without re-entering the information.
  • Better Conversion Rate – A Shopify custom checkout app combines a secure checkout with an optimized process. This is designed to have a user-friendly structure that leads the shopper from start to finish. Thus, you can see an increased conversion rate.

Your Trusted Partner for Shopify App Development

Shopify development team at Jivaso comes with 10+ years of experience. They are knowledgeable, skilled, competent and dedicated. They offer custom front-end services to ensure a unique, branded look. Jivaso development team also works with the back-end by creating seamless integrations and a custom checkout page. Besides, you can get complete digital marketing services to promote your brand. So, partner with us and we will offer you the best checkout solutions, thereby increasing conversion rates of your eCommerce Shopify store.

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Paid Advertising

Ad Campaign Optimization Hacks to Get the Best Return on Ad Spend (ROAS)

Digital marketing is more competitive than ever in 2021.

This is because of consumer’s shifts toward social media and digital video.

Businesses’ investment in digital marketing campaigns  is another reason, which has made digital advertising more competitive.

As a result, an acceleration in the rise of paid ads can be seen.

This shows ad spend will continue to rise. According to the data shared by eMarketer,

  • Total digital ad spending has been estimated to reach $455.30 billion this year
  • Of that, 55.2% will be allocated to display ads, and 40.2% will be for search

And you need to personalize customer experience to cut through the noise. 

Even if you invest in creating the best ad campaigns, you still have to put in a lot of work to get your ads to reach a wide audience and convert them into customers.

That’s why ad campaign optimization is important.

That’s why ad campaign optimization is important. 

Generally, ad campaign optimization refers to steps taken to enhance the performance of campaigns. It helps you:

  • Target the right audience
  • Craft personalized content and messaging
  • Leverage the right platforms and tools
  • Reduce your customer acquisition costs (CAC)

Thus, you will be able to maximize your potential and, ultimately, your profits.

Let’s get insights into the ad campaign optimization hacks to get the best return on ad spend (ROAS).

1. Run Multi-Channel Ad Campaigns

One crucial step to boost conversions and sales is to create multi-channel ad campaigns. Such campaigns include several different promotional and distribution channels into a single, unified customer acquisition strategy.

Benefits of creating a multi-channel campaign are manifold. 

  • You will save time and money by reusing media across different channels
  • You will offer customers a seamless experience when they move between channels
  • You will be able to reach a wider audience
  • You will create a cohesive brand story across many channels
  • You will let people recognize your brand when they encounter  your ads on multiple platforms
  • You will stand ahead of the competition by executing your ad campaign well

Focal Points to Create and Optimize Multi-Channel Ad Campaigns

  • Know your target audience
  • Understand their popular channels
  • Set goals for your campaign
  • Determine important KPIs (key performance indicators) to assess progress
  • Use a tool like Google Analytics to measure performance 
  • Track attributions using the same tool

2. Track and Measure Your Ad Campaigns

Carefully tracking campaigns allows you to get insights and make real-time adjustments. Set out a strategy for measuring and tracking your campaign’s performance. For this, you can use online tools. Tracking relevant campaign KPIs will allow you to reap several benefits.

Benefits of tracking and measuring your ad campaigns:

You will know the performance of your keyword. Right keywords play a significant role in successful ad campaigns. It is good to quickly change the keywords if they are not driving relevant traffic.
Gain insights into which media types boost conversions and drive engagement. You can do this by A/B testing campaigns with different media and content types.
You will be able to analyze audience behavior and find out which parts of your ad campaign audiences are not engaging with. Based on that, you will be able to optimize your ad campaign.
You’ll know how each channel helps drive traffic. Focus more resources on these channels. Google Attribution is the right tool to help with your audience attribution.

Note that you should not over optimize or change your campaigns very frequently. This will prevent you from seeing long-term trends that you can use for building better iterations of your campaigns.

3. Multi-Media Planning

Using different media types for a single campaign drives engagement and an effective customer journey. 

For instance, you might be designing a campaign that comprises a combination of a landing page, ads, YouTube, etc. Manage the cohesive flow of your media assets across different platforms. 

Your customers will get confused if your media assets are not properly aligned. In this case, your conversion rates and engagement will plummet. So, set out a robust media planning strategy.

Doing multi-media planning for your ad campaigns can be a headache. Getting it wrong can have a negative impact on your campaign performance. So, always get assistance from experienced digital markers. As a digital marketing agency, Jivaso can help you plan multi-media campaign assets across paid, owned, and earned media channels. Connect with our paid ad experts for more details: +1-647-200-3318.

4. Create Ad Strategies

A brand-centric ad campaign is a bad idea. But, creating a strategy that addresses your Buyer Journey is good to go. 

A buyer journey refers to steps that your prospects will follow to go through before converting into customers. Generally, it features three stages.

Buyer Journey
Awareness Stage
Consideration Stage
Decision Stage
  1. Awareness Stage: This is the stage when your prospect becomes aware of the problem your service or product solves. You need to create personalized ad content that acknowledges this problem and gives a solution to your audience. This will grab the audition’s attention.
  2. Consideration Stage: At this stage, your prospect begins searching for a solution to the problem. An intelligently created ad content demonstrates your ability to solve the problem. It is good to run retargeting ads to engage users who viewed your previous ads.
  3. Decision State: The prospect measures online service providers and picks one that is most suitable to tackle their problem. So, create content that helps them make informed decisions.

When optimizing your ad campaigns, align your ad strategy to your buyer journey. This will allow you to design targeted and personalized ads.

5. Centralized Product Catalogue

Keep a centralized product catalog to optimize your ad campaigns. The catalog will provide you with visibility into products that are popular with customers and are sold at volume. You can easily know product descriptions, features, dimensions, price, availability, color, customer reviews, and more.

With this centralized product catalogue, you can –

  • Easily set up and display product pricing and features and use that information in your ad campaigns
  • Decide which products you want to feature in your ad campaigns
  • Easily match product images to best-suited platforms while optimizing multi-channel campaigns 
  • Optimize your ad campaigns while streaming some of your ad creation tasks
  • Ensure that any changes to your product inventory reflect in your ads
  • Make sure that your customers always have accurate information

Without a centralized product catalogue, you’d be stuck in unproductive and inefficient processes that waste time when changing product-specific aspects of your ad campaigns.

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Software Development

Top DevOps Tools You can Use in 2021 for Your Business

DevOps isn’t only a developmental mutation, it requires sophisticated tools to come to fruition. With the development of technology, diverse DevOps tools have been designed to make collaboration and development more manageable. However, these tools are not one-size-fits-all. So, evaluating the best ones for your business can be confusing and intimidating.

With that in mind, we’ve pulled together a list of well-loved DevOps tools you can use in 2021. These tools are open source and allow orchestration, microservices networking, CI/CD automation, configuration management, full-stack monitoring. They help ensure automation, transparency, and collaboration within your business.

Below are 5 popular and most preferred open-source DevOps tools for use in 2021.

#1 Docker

Docker is a popular free open source platform you can use in 2021 to ship, build, and run applications as a lightweight container. Containers package up libraries, binaries, configuration files, and dependencies required for a program to run. It is an excellent resource for expanding, packaging, and running apps irrespective of used operating environment. Using Docker Engine, receptacles can be accessed, which can help produce applications in a remote environment. Used by the world’s top enterprises like Adobe, Netflix, AT&T, PayPal, Docker reduces infrastructure costs.

Salient Features of Docker

  • Docker is Simple and allows faster configuration
  • It enhances productivity
  • It can run anywhere
  • It is good for security management
  • It facilitates distributed development
  • It works with AWS and GCP
  • It simplifies cloud migration
  • It allows adding features 
  • It runs in Windows, macOS, and Linux
  • It integrates with deployment pipeline tools like GitHub and CircleCI

#2 Git

One of the highly recommended open-source DevOps tools, Git is a free version control software. It is used by industry tycoons such as Amazon, Microsoft, and Facebook. It increases speed and data integrity for non-linear, distributed workflows as well as allows businesses to track the progress of development and coordinate work.

Salient Features of Git

  • Git has the GPL v2 license
  • It is scalable and can support collaboration
  • It works on Windows, macOS, Linux, Solaris, and AIX
  • It records history
  • It supports non-linear development
  • It performs backups 
  • Git is easy to learn and can easily be used by beginners and experts alike
  • It comes with staging environments, multiple workflows, check-in, and various local branching

Also, read Why You Should Use DevOps in Your Business Process 

Want to hire a software development Team?

#3 Ansible

Image Source: Medium

Ansible is all about automation, sponsored by Red Hat. This open source DevOps tool is used to automate things like software provisioning, networking, cloud provisioning, application deployment, configuration management and other tasks. It is easy to assemble. You just need a text editor and command line. Ansible helps you lower the costs of infrastructure. It uses a simple syntax that is written in the YAML language. One of the greatest achievements of the Ansible tool is that it is used by NASA.

Salient Features of Ansible

  • Ansible is good for security and compliance
  • It works on Windows, macOS, Linux, and Unix systems
  • It allows faster productivity and easy scalability 
  • It effortlessly manages complicated deployments 
  • It is lighter than Puppet and a perfect tool for small teams
  • It integrates seamlessly with other tools such as Jenkins

#4 Puppet

Image Source: G2

Puppet is another DevOps tool that allows businesses to manage different software lifecycle stages and automate software inventory, delivery, and performance. This open-source tool comes with a decent track record and hundreds of modules. It is simply integrated with different platforms. It is one of the highly recommended DevOps options to work on a small-level project. Moreover, Puppet helps in patching, provisioning IT infrastructure, managing and configuring software components and accessing cloud infrastructure and data centers. Commercial software of Puppet offers out-of-the-box reporting, node management, orchestration, product support, and access control

  • Puppet is a base system configuration 
  • It manages web servers
  • It manages database systems
  • It manages middleware/application systems
  • It is a model-driven tool that needs limited use of programming language.
  • It’s written in C++, Ruby, and Clojure
  • It works with Windows, Linux, and Unix-like operating systems.

Want to hire a software development Team?

#5 Jenkins

Image Source: CrowdStrike

Jenkins is one of the finest DevOps tools to automate building, testing, and releasing code. It enables developers to automatically perpetuate code into the repository, drive test cases, and fetch reports collected after testing. It also streamlines building and deploying your projects. Its extensible automation server works great as a simple CI (continuous integration) server or a hub for continuous project delivery. 

Further, Jenkins lets you write and deploy new code faster and presents quick feedback, notifies you if a sprint is leading to a broken build. Your team can easily QA each step of the build process. Plus, a huge library of plugins allows them to integrate it with many of the other DevOps tools in your toolkit.

Salient Features of Jenkins 

  • Jenkins is easy to install, distribute and configure
  • It supports 100+ plugins to integrate with almost every tool available in the CI/CD toolchain
  • It’s a self-contained program on Windows, macOS, Linux, and Unix systems
  • Its super extensible feature through plugins allow you to perform various additional functions
  • It can be used as a CI/CD tool for any software development project
  • It allows developers to integrate changes easily, monitor repeated tasks, and detect issues quickly

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Summing Up

Using DevOps tools for your business is beneficial as it automates the software deployment process. The above listed are some of the most reliable and easy-to-use tools you can use to automate that process. They are not only about shipping quality code but also efficient execution to improve operations across the board. In 2021, SMEs are placing a lot of effort to wrangle the effects of introducing a microservice development style.

If you are looking for support to streamline the software development process, choose our DevOps experts who will help you future-proof your projects. Get in touch for immediate help.

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Software Development

Why Should You Use DevOps in Your Business Process?

Benefits of DevOps for Your Business?

Do you want to know how to improve software development and delivery process? 

You probably need a DevOps tool. Use of DevOps helps in improving the development and delivery process of software in different profit or non-profit organizations, educational firms, government entities, and other establishments.   

Below statistic uncovers how important DevOps is when it comes to scaling the software development process. 

According to the survey, 

  • Approximately, 80% of respondents considered that DevOps is somewhat important.
  • Half of them claimed it is extremely important.
Source: Statista

What is DevOps

DevOps is a set of tools and practices, combining IT operations and software development to enhance the capacity of a company. It reduces the development cycle, continuously creates and delivers applications and services more robust and agile when compared with general software development processes. Top brands like HP, Amazon, Etsy, Netflix, Adobe are using DevOps.

Key Elements Of Using DevOps

MicroservicesInfrastructure as CodeContinuous Delivery
Monitoring & LoggingContinuous IntegrationCommunication & Collaboration

You can probably store up trouble in introducing DevOps in your business process. So if you do not want to use it, you have an option to avail DevOps consulting services at Jivaso, a trusted software development company in Toronto, Canada. 

Want To Hire A Software Development Team?

Let’s get ahead and explore the benefits of using DevOps in your businesses.

Benefits of Using DevOps in Your Business Process

With support of the DevOps team working with you, you can leverage DevOps tools in the software development process. 

  • Early Bugs Detection: The collaborative DevOps environment will allow you to promote the practice of ‘Knowledge Sharing’ across teams. Constant monitoring, automation, and code testing help improve software quality. Your team members can share their feedback, which further helps detect bugs earlier.  
  • Better Customer Experiences: DevOps allows you to:
  1. enhance restoration times by 24x
  2. reduce chances of failure by 3x
  3. improve development rate  by 200x

Automation of the software delivery process becomes executable, assuring accuracy, authenticity, and durability of an application after each new release. Since the applications function seamlessly, you reap the benefits of greater customer satisfaction.

  • Super Collaboration: DevOps ensures super collaboration within your team members, empowering them with an optimal mechanism to upgrade agility. It creates a well-suited environment of mutual integration, conversation, and collaboration across global teams in an IT firm. 

With the influx of such an awesome DevOps environment, the old and impotent set of limits are getting blurry day by day. With the successful use of DevOps, all your team members become accountable to meet customer demand and deliver projects in a predetermined time frame.

Also, read 5 Best Automation Testing Tools For 2021

  • Fast Delivery Time: Constant and delivery of accurate software, self-regulation, and a fast feedback cycle are the central principles of DevOps. These features make your software development process more efficient, effective, and agile. You can leverage automation for granting SDLC (Software Development Life Cycle) seamless flow. With a collaborative environment, DevOps has the ability to give scope for prompt and incessant feedback so that any glitches can be detected and rectified at the same time; this ultimately helps in making fast and on-time delivery.  
  • Avant-garde Solutions: DevOps simplify the processes by promulgating the efficient release, thereby helping your business grow. With full implementation of DevOps, your development team can work like a professional by offering innovative solutions. Your team will have endless scope for doing innovations by fixing the glitches.
  • Endless Release and Deployment: In this day and age, software development practices call for committed teams for constant quality improvement, fast delivery, fewer release cycles, and go-to-market timelines. DevOps features perform all this by employing automation. 

Automated CI/CD pipeline allows DevOps teams to create and integrate code almost immediately. CI/CD is a way to frequently develop and deliver software to clients by introducing automation into the development stages. When QA is installed and automated, it gives developers the ability to pay attention to code quality. Thus, DevOps promotes higher quality, better productivity, and stable and quicker releases.

In a nutshell, DevOps can help you by boosting your business productivity. Hire certified DevOps developers with expertise in DevOps. Doing so will enable you to utilize this set of innovative tools efficiently without any technical glitches.

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Web Development

Top 5 Full Stack Web Development Tools To Use In 2021

In the ever-changing world of technology, Small and Medium-sized businesses are reinventing themselves to provide better, and more reliable software solutions. And why not? Recent coronavirus pandemic has made people adopt virtual technology. It is therefore important for businesses to have an online presence and feed the demand of your client or customers during COVID-19. It may be that you develop your own sites with the help of your in-house team, choose a web development company or hire dedicated web developers if you lack proper resources. A prestigious web development service provider like Jivaso has top-class resources to use full-stack web development tools for backend and front-end development to develop entire software in an agile way.

Below are top 5 full-stack development tools you can use in 2021:


Image Source: StackShare

CodeKit is one of the most-used full-stack development tools used by website developers. This tool allows you to speed up web app development work by minifying, combining and checking javascript. Experts also use it to optimize images. Jivaso full-stack developers come with a profound knowledge of working with web application development tools, like CodeKit. 

Salient Features of CodeKit:

  • Refreshes browsers automatically across multiple devices, including Android, iOS, PC and Mac.
  • No need to reload the entire page while injecting CSS changes
  • Minifies code and reduces the file size
  • Automatically works and combines scripts as well as reduces HTTP requests
  • Allows installing 6,000+ built-in components ( jQuery, Bootstrap, Modernizr, WordPress, Zurb Foundation.) with a single click. 
  • Less, Typescript, CoffeeScript, Slim, Markdown, Html, and JavaScript can be compiled.


Image Source: eTatvasoft

Backbone.js is one of the popular tools to provide structure to web applications. Coming with key-value links and custom events, this web development tool lets you add structure to your javascript code. This is one of the tools to transform your data into models and provide different types of building blocks such as events, models, views, routers, and collections to improve client-side web apps.

Salient Features of Backbone

  • Backbone contains 100+ extensions
  • Makes code simple, organized and systematic
  • Allows developing one-page applications
  • Automatically updates HTML of an app on changing the model
  • Separates logic of the user interface and business
  • Allows creating client-side web apps or mobile apps


Image Source: YouTube

CodePen is another popular full-stack web development tool you can use in 2021 for front-end design and development. It helps you create, expand and deploy a website as well as create test cases. Using CodePen, you can create new pages without writing new code. This is possible because this tool comes with an in-built API function.  

Salient Features of CodePen

  • CodePen gives you impressive features to write CSS faster
  • It enables developers to build components to use elsewhere later
  • It allows experts to enjoy the live preview and live synchronization
  • With prefill API function, you can add demo pages and links without coding


Image Source:

TypeScript is an open-source programming language and a typed superset of Javascript. It complies to clean JS that can be used to run on any browser or device. As a full-stack developer, you’ll happen to spend a lot of time writing Javascript code. TypeScript allows you to compile that code for better application. This tool comes equipped with several features that help in the static certification of the code as well. TypeScript supports many JS libraries and has the quality to work on various platforms.

Salient Features of TypeScript 

  • Robust type system, including JS and generics feature
  • A seamless hybrid of static and dynamic typing
  • Aligned with ES development for compatibility
  • Manageable on multiple devices and browsers
  • Supports definition files like C/C++ header files
  • Good for developing large applications.

Visual Studio Code

Image Source:

Packed with a lot of features, Visual Studio Code is one of the most prominent tools for web application development. Popular features include Cross-platform support (Windows, Linux, and Mac), lightweight, Robust Architecture, IntelliSense. A product of Microsoft, Visual Studio Code can be used in multiple languages (C#, Visual Basic, Java-Script, XML, Python, CSS, GO, and PERL) and frameworks such as JavaScript, Ruby, Rust, etc. 

Salient Features of Visual Studio Code

  • Great Refactoring Tools 
  • Better UI, simple plugins, and better git integration
  • Web applications can be built and supported in VSC.
  • The code files are located in files and folders.
  • Usually supports all the programming languages
  • Resources can be pulled from GitHub Repo online and vice-versa

Wrapping Up

Full-stack development is complex. But the use of the above-listed Full-Stack web development tools makes the process much easier. From writing code to communication, ideal full-stack development tools enable you to perform every task efficiently. If you want to know more about full-stack development tools or tend to create your new project a full-stack platform, hire full-stack developers from a reputable software development company in Canada.

Jivaso can also help you by developing an outstanding web application. We will help you create a robust solution in a limited time frame.

UI/UX Design

Improve Website Conversion Rate with 7 Proven UX Design Tactics

Your website lives and dies by its conversion rates. While good conversion rates generate more sales, poor conversion rates mean struggles to keep your business afloat. Innovations in technology have triggered massive changes in digital marketing service approaches. One such change is ‘Conversion Rate Optimization (CRO). CRO is a method to grow website visitors or improve the percentage of users to take the desired action. So, maintaining a healthy CRO is integral for a successful online business. 

For this, you need to consider notable factors that strike conversions. And one of the factors is the User Experience (UX), which is largely affected by UI (User-Interface). UX is how things work and UI is how things look. The engagement of online audiences depends on UX/UI design. This is the reason web design has earned worldwide recognition. Having a well-designed website with great UI is good for engaging customers and improving CRO.

Better UX web design can potentially make UI worthwhile to improve conversion rate.

User Experience Design

UX is related to everything including your visitors, leads, customers as they navigate your site on each page. UX determines how easily users find and what they are searching for on your site.

  • A better UX design enables you to understand customers in a better way. 
  • UX design improves the brand image and keeps you ahead in the competition. 
  • UX design helps establish a strong relationship with visitors which increases your credibility.

Facts Check

  1. 88% of users don’t tend to come back to a website after a bad user experience.
  2. 54%+ look at lists without bullet points.
  3. 70% of people look at lists with bullet points. 
  4. Because of bad usability, more than 68% of online businesses fail

Let’s explore how you can improve Website Conversion Rate through UX Design.

1. Simplicity is the Key

Simplicity is supreme when it comes to web design. A simple web design builds an edge for the online audiences when they order a product, request a service, make a digital payment or directly contact a business through contact forms. To ensure a well-built design:

  • Avoid making designs too complicated
  • Design a proper content layout for excellent readability 
  • Ensure clear, user-friendly navigation that allows visitors to quickly find the required information 
  • Have an engaging layout by keeping it clean and simple 
  • Check how your website appears on mobile. For this, use Google mobile site tester
  • If your site is not accessible on mobile, create a mobile version of your website
  • Avoid making each and every process too simple to boost online sales
  • Ensure if the site loads within 2 seconds
  • Minimize all controllable factors that slow down site speed. For this, use reliable site hosting, optimized graphics and proper website code.

2. Efficient Use of White Spaces

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Do you know the ‘White Space’ of a website is a vital element of a great design? Yes, that’s true! However, despite being one of the most significant facets of website design, ‘White Space’ is so underrated.

According to UX/UI experts,

  • White space around titles and text prompts user attention
  • It ensures a better user experience
  • It makes your content easy to navigate
  • It allows visitors to stay on the web page
  • It improves readability and drives attention to the right elements
  • It offers guidance to visitors to navigate from one object on the page to another

However, always make a balance between the use of ‘White Space’ and important information.

3. Transparency

Transparency is another important ingredient of a great UX/UI design.

  • Use impressive visual designs with clear messages so people can easily understand the context of the business
  • Allow uninterrupted and reliable data access to the users to easily find relevant information
  • Deliver a clear message to the site visitors
  • Avoid any confusing phrase or sentences that compel visitors to read that message again and again. It leaves a negative impact on their mind.

4. Trust Factor Is Important

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Trust is a crucial factor to Improve Website Conversion Rate. It encourages users to take action in the interest of your business. Trust depends on the following aspects:
  • Your company’s reliability
  • The products you offer
  • Correct, clear, and complete  information on your website
Hire PHP and MySQL developers or employ and HTML experts to design a website shopping cart. Apply for SSL (Secure Socket Layer) certification that ensures proper security for customers’ transactions. Set up “Buy Now” buttons on your website using a reliable payment processor,  such as Google Checkout, PayPal, ProPay, and Digital River’s CCNow. Note that online customers worry about the misuse of their personal information such as their emails, debit/credit card details, purchase history, etc. But if you guarantee ‘safe purchase’ on your site, visitors will easily get converted. This way, they will have no problem shopping from your site.

5. Inclusion of Contact Information

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Remove useless items from your website. Give a safe and secure way to get in touch with your patrons. This allows providing a better UX to visitors. 

  • Add clear and visible contact information and place CTA
  • Let customers contact you through phone, email, fax, physical address.
  • Mention phone number,  email in the footer of every page. 
  • Add a live chat tool so that users can chat with you in case of any query without wasting a single minute.

6. Reduce Error Messages

Some of the common traits are:

  • Missing Files
  • Inappropriate Sentences
  • Misspellings 
  • Broken Links

These errors turn the views of prospective customers into negative ones. A Bad UX design can put you in big trouble and may spoil your image. Whenever visitors visit your site, they may tend to interact with your content. This is why content is considered the most important element.

7. Add a Realistic Touch

Apart from the points mentioned above, humanize your websites. It gives a realistic touch to the sites. Visitors will feel more engaged and emotionally connected when they see people like them portrayed on the site. It will build an emotional connection with your design and content. Thus, you’ll build trust.

Final Words

Besides a great UX Design, there are other ways to improve website conversion rate. However, you should prioritize better UX design as it yields outstanding growth in sales and conversion rate. Wondering about creating great UI and UX design? Give a call us. We will help you with the best Web Design & UI/UX service. We not just craft appealing designs, but also provide great experiences to your users.

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