Categories
SEO

Authority Links and Outbound Links – Why You Should Use Them?

Internet is flooded with myriad links. Authority Links and Outbound Links are two important links.

The question is ‘Are these two links important for SEO rankings?’

Let me answer this question by uncovering “Authority Link” and “Outbound link” in detail.

What Is Authority Link?

Authority links are a type of link, which is procured from highly authoritative websites i.e. the websites that have a sizable level of trust and authority with search engines as a result of their age, quality, and size. 

Authority is a somewhat subjective concept. But what are those elements that contribute to an authority site?

No search engine, including Google, provides any guidelines or public relevance to make a website authoritative.  

Let me help you understand Authority Links in a better way:

Pretend that you are at a party and someone is talking about you. If the person who is talking about you is of high dignity, his talks will reflect well on you. In contrast, if he is vague, you would not like to associate with him. 

In the web world, high authority links are like reputable persons. By connecting with you, they tell everyone that they trust you and respect what you say or do.

Authority sites are the market-leading sites. They could be educational websites, government institutions, and large corporations. Links from such websites bring excellent ranking power to a website. 

Why should you use authority links?

Authority links have critical roles to play when it comes to link building. 

  • The degree of authority of a site affects the relative value of the links you obtain
  • High authority backlinks improve the Domain Authority (DA) of your site 
  • Authority links build trust and credibility in the market 
  • They are good for Search Engine Rankings

What is an Outbound Link?

An outbound link is a link from your site to another website. It is also called an external link. It is an outbound link for you, but an inbound link for others. 

  • Why would another website like to give you a backlink?
  • What is in these links for them?
  • Do you give out links to other websites?

The answer is very simple.

Outbound links carry a positive impact on a website’s ranking. This is why many webmasters add it to their digital marketing strategy. Outbound links direct away from your website and send traffic externally to another.

As a digital marketing agency, you can add external links as references for facts, statistics, and studies to add more credibility to your content. You can also add external links in case you have taken quotes or images from another website and need to give credit. 

There are two types of outbound links:

Dofollow Links – Any link if added to a website is a ‘Dofollow link’ by default. Depending on your preference, you can manually make it ‘Nofollow’. Goggle follows dofollow links when crawling any site. Through these channels, ranking power is transferred. If you want to give credit to a website, then you should use a dofollow link.

Nofollow links – Nofollow links tell Google not to follow these links. This means that these links do not pass on links to the target web page. These links are coded with a ‘rel=nofollow’ tag. It is therefore important to add nofollow tags to links added by your readers as they can direct search engine crawlers to spam sites. 

In this case, the search engines will consider you less credible and impact your trust factor. Also, if you add nofollow links to some specific links, it will let you set priority for the crawler to crawl your page. The search engine will visit the pages that you would like it to crawl. 

Why should you use an outbound link?

Adding outbound links to relevant websites brings a positive effect on SEO, but only if you do it rightly. Below are multiple benefits of adding external links to your content.

  • Value for readers – If your external links direct readers to other relevant resources, it will lead to improving more value to them. This means that they may like to revisit your website. So, your website needs to provide them with value and make it more interesting and easier in some way.  So, your customers will at least consider your site to be very positive and relevant. 
  • Backlinks generator – Linking your site regularly to trustworthy websites increases trust and credibility. Therefore, when you create valuable content for your readers, these quality websites will be more likely to link back to your website. Remember that if you have valuable industry resources and statistics on your website, it will be easier to get backlinks. Make sure your site has something that is worth linking to. This could be an exhaustive or authoritative study or a highly interactive or engaging resource.
  • Increase relevance – Search engines collect a wealth of information from every facet of your website. The information may be related to the website you link and how you link. Therefore, if you add links to famous sources, it will enhance the relevance of your own content. 

It allows search engines to understand which industry you are in, depending on the kind of sources you link to. Thus, this leads to increasing your content’s relevance within the industry. 

  • Enhances credibility –If you link sites with high Domain Authority (DA) within your niche, it will increase your credibility and reputation for readers and search engines. Linking to a high-DA website enhances your reputation, increasing search engine rankings – no matter it is just via outbound links. 

A study conducted by Robots has revealed that linking to high-authority sites carries a positive correlation with improvement in search rankings. In general, outbound links are used for linking to sources or relevant statics and facts. Adding these details lends credibility and proves that your content is up to date and accurate. 

Bottom Line

Building high authority backlinks is always best for improving your page rank. But you can only achieve this by having good quality content to link to. It is therefore important to craft quality, unique content that contributes to your field and builds your online reputation and trust.

To learn how to get high authority links and add outbound links, hire our SEO professionals who will love to help you with your quality backlinks strategies. 

Categories
Digital Marketing

Top Instagram Marketing Ideas to Turn Followers into Instagram Sales in 2022

Are you struggling to market on Instagram and convert followers into paying customers? 

Regrettably, it’s not as easy as it seems. 

It’s a gradual process that brings results ‘slow but sure.’ 

Don’t get me wrong. 

Selling to Instagram followers can be a challenge, especially when the ‘content influence’ you post is declining. Most businesses can resonate with this trend. 

Using Instagram to drive sales is possible and that requires using this ‘photo and video sharing social networking platform’  strategically. 

Note that selling is somewhat a numbers game. So, your Instagram follower numbers will have an impact on your sales numbers.

When it comes to the ability to gain profits, it’s all about the conversion power you generate.

Let’s throw light on key measures that help turn Instagram followers into Instagram sales.

Start a Conversation 

One peculiar way to attract followers is to engage them through conversation. 

Instagram direct message or DM brings the opportunity to connect with consumers personally.

You can start this by clicking the arrow icon in the top-right corner of your Instagram account as well as posting a picture or video of your new product followed by asking questions to your followers. 

Say, for example, 

  • If you are an eCommerce retailer, ask your audience about their favourite piece of electronic items, clothing, etc. 
  • If you manufacture electronic gadgets, ask your fans about features they would like to see.

Starting a conversation with followers and getting them engaged is a significant step. Talk about your products. Name a group of followers you are sending the message to.

Also read, Digital Marketing Techniques You Can’t Ignore in 2022

Offer a Promo Code

Send a product image along with a promo code to your Instagram followers in your message. 

Remember that Instagram Direct message will not allow you to embed clickable links. It is therefore important to send any links as their own individual message. 

Announce that this promo code is only applicable to your Instagram Followers. This will encourage them to use it and make a purchase. 

For a quicker response, mention a time limit to the promo.

Be Original

One thing that you should always keep in mind is that potential customers can be overloaded with boring content. If you regularly post the same content, you are more inclined to fail in generating interest among your followers. 

It is advisable to –

  • Invest time and money to develop innovative, unique engagement strategies for your customers. 
  • Create a video series that your followers can look forward to or hire content writers for creating unique content. 

No doubt, attracting the attention of a potential customer is generally the most difficult way in the conversion process. That’s why being original is important.

Host a Contest

If I offer you an amazon coupon of $500 just for commenting on the photo, would you do it? 

That’s the charm of an Instagram contest.

So, host a contest right before placing your product on sale. 

For example,

  • Post a contest photo on your Instagram page.
  • Announce that the first 10 people to comment will get a DM from you on how to participate.
  • Declare to offer the product (you are offering in the sale) for free as the prize. 

By offering the product in the contest, you will trigger the interest of participants. While they would like to get the product for free, the sale price might be an extra push of incentive to buy.

That’s remarkably good nurturing at work.

Visit to learn 7 Lesser-Known Facebook Marketing Tools to Increase Engagement by 153%

Feature Customers on Your Page

Offer incentives to consumers who buy your products. It is one of the ways to release ‘brand new shoes’ you want to drive sales from Instagram. 

Ask your followers to submit a picture of wearing your new shoes. Encourage them by writing at the end that you will select a few customers to be posted on your page. Potential customers if they want to be featured will have an incentive to buy your product. 

This will boost sales and generate interest in your posts.

Be Active In The Community

Being active in the community is a great way to turn Instagram followers into Instagram sales. 

  • Link and comment on the posts of influential users in your community. 
  • Build exposure among potential customers. 
  • Determine the content that your customers are interested in.
  • Look for users who are popular in that space.

Tell Your Story

Tell your story to keep followers interested and engaged in your content. For this, follow the given instructions:

  • Post about how the company was started
  • Let people know how your products are made
  • Create videos wherein employees discuss why they like your company
  • Let your followers see the making of your social media content

Telling the story of your brand will let your customers identify the people that work for your company. This will build trust between your customers and your brand. Your audience will be more likely to support your brand, thereby driving customer conversion on Instagram.

Customer Service Promotion

Customers are always satisfied with quality service. If you offer free exchanges, full-refund or lifetime warranties, you will be the first place for the people who are looking to buy your products. 

For example, if you manufacture any items and you offer a great warranty against them, let people know about it. In addition, post on your Instagram about a customer that just came in and got his product replaced. This will let people know how reliable you are. Followers will happen to see how great your customer service is and will be interested in buying your products.

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Conclusion

Getting Instagram followers is good. But they are not enough to guarantee success. Make strategies like influencers, conversation, promo code, originality, contest, telling your story. These strategies will leave your followers with a positive sentiment about your product and service. 

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Categories
Digital Marketing

Google My Business Is Now Google Business Profile

Google My Business is now Google Business Profile. The reason behind this migration is to “keep things simple”, according to Google.” The search engine is planning to retire the Google My Business app completely sometime in 2022.  Small businesses can manage their profiles directly on Search or Maps. 

In the beginning, Google had launched GMB by the name of Google Local, then this name was replaced with Google Places, then Google+Local. It was renamed Google Places, then Google My Business, and today GMB will be known as Google Business Profile. 

Yes, the local business management product has come through multiple names. For a long time now, the search engine allows businesses to manage their individual listings directly in search results or in Google Maps. With these features, enterprises can manage their businesses with single listings in Search or Maps and not in the old Google My Business console. 

Google My Business web experience will transition to primarily support larger businesses with multiple locations, and will be renamed “Business Profile Manager.”

Claim and Verify

The new feature allows customers to claim and verify their Business Profile directly on Google Search or the Google Maps app. Just search for your business by name and you will happen to see an option for claiming and verifying the associated Business Profile. Once your business is verified, you will be able to edit the business’ information, such as opening hours, address, photos, and more. 

By searching for your business’ name, you can see the business that you have already claimed and verified.

No matter whether you are managing more than one location for your business or you are a local SEO that manages multiple businesses, you will still be able to use an interface like Business Profile Manager (earlier, Google My Business). Remember that there may be some changes to the Business Profile Manager in the upcoming months.

Google has added some new features. These features are

  1. Call History – it is officially available in Canada and US only
  2. Messaging – You can message directly from Google Search
  3. Monitoring Message read receipts – Message read receipts can be monitored and controlled in Google Search and Maps

Performance Planner

Apart from this piece of news, Google is allowing customers to plan their Local campaign budgets using Performance Planner. Performance Planner is a tool. It has been developed to allow customers to make a plan for advertisement expenses and see how a modification to campaigns can impact overall performance and key metrics. 

With this tool, you can forecast your campaigns, understand opportunities in seasonal periods, explore results by modifying campaign settings, and manage budgets across accounts and campaigns. 

Moreover, a call history feature will show which inbound customer calls came from their Business Profile on Google. The feature is available in Canada and US for verified profiles. It will note down all answers and missed calls, total performance, history.

Note that if you follow Google My Business on social platforms and in the help forums, the rebranding will take place there over the next several weeks.

Categories
Software Development

What is Scrum and How It Helps Grow Your Business?

Scrum is precisely an evolution of Agile Project Management. It is an agile development methodology used for developing, delivering and sustaining products in a complex environment. It lets you have a set of meetings, tools, and roles for helping teams structure and manage their tasks. This effective, flexible and fast framework encourages teams to work together and deliver value to customers throughout the project development process. 

The intent of using Scrum is to meet clients’ requirements with transparent communication, continuous progress and collective responsibility. Scrum also points to team wins and losses for improvement. What else? Scrum is mostly utilized by software development teams. However, its lessons and principles can easily be applied to different teamwork in various areas such as research, sales, marketing and advanced technologies. This is what makes scrum so popular.

Scrum Methodology & Process

When it comes to Scrum methodology, we can’t deny that this methodology has been developed, based on a set of very defined practices and roles – in fact, the practices and roles that are involved during the software development process. 

  • Scrum is implemented in temporary blocks that are short and periodic, called Sprints.
  • The period of Sprint can be from 2 to 4 weeks, which is the term for feedback and reflection. 
  • Each Sprint is an entity in itself. It provides a complete result, a variation of the final product that can be delivered to the client with the least possible effort when requested.

Scrum allows companies to achieve short development cycles and meet the demand of customers without compromising on quality work. This easy-to-use Scrum methodology is used primarily for software development. However, other sectors can also reap the benefits from it.

Also, read Why Should You Use DevOps in Your Business Process?

Different Roles in Scrum

In Scrum, your developers can focus on building quality software. The owner of a scrum project can focus on defining the qualities that the project must-have for building and overcoming any challenges that could affect the task of the development team.

Roles of Scrum Team includes the following:

“It is the Scrum Master’s job to guide the team toward continuous improvement – to ask with regularity, “How can we do what we do better?” – Jeff Sutherland
  • Scrum Master: Scrum Master is the person whose roles include coaching the team members in self-management and cross-functionality. He leads the team and guides them to adhere to the rules of the methodology. He works with the Product Owner to boost the ROI. Further, Scrum Master ensures that all events take place correctly on time and are positive, productive. His accountability also includes keeping Scrum up to date, providing mentoring, coaching, and training to the teams.
  • Product Owner: Also referred to as PO, the Product Owner is typically a project’s key stakeholder or we can say representative of customers and stakeholders that use the software.  He has the vision about what to be built and conveys that vision to the scrum team. PO is engaged with the business part and is responsible for the project ROI. He explains the project vision, validates the benefits in stories to be included in the product backlog and prioritizes them regularly.
  • Scrum Team: Scrum is a group of experts working together to deliver the requested and committed product increments. Scrum experts have technical expertise in developing the project jointly and carrying out the stories they commit to at the beginning of each sprint.  Within the Scrum Framework, all work delivered to the client is accomplished by the Scrum team. For effective results, following a common goal is important for everyone within the team.

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Benefits of Scrum Methodology

The benefits of Scrum over other agile development methodologies are manifold. Lately, it is the most trusted and used framework of reference in the software development industry. Key benefits of Scrum include:

  • Easily Scalable: Scrum processes are iterative. They can be handled within specific work periods, which can be convenient for the team to focus on definite functions for each period. This leads to achieving better deliverables according to the needs of users. It enables teams to scale the modules in terms of design, functionality, design, scope and characteristics in an orderly, transparent and simple manner.
  • Flexible to Changes: Flexibility of making changes in requirements as per customer needs or market developments is another benefit. The Scrum methodology is built up in a way to adapt to the changing requirements that complex projects entail. 
  • Time to Market Reduction: The client will be able to use the most important functionalities of the project before the project is completely ready. 
  • Better Software Quality: In scrum, better software quality can be achieved due to the working method and the option to obtain a functional version after each iteration.
  • Timely Prediction:  With this methodology, you can know how fast your team can work (their average speed) by a sprint (story points) and can rest assured when a certain functionality that is still in the backlog can be achieved.
  • Reduction of Risks:  The feature to carry out the most valuable functionalities first and know the team speed in advance in the project allows to eliminate risks in advance.

Also, read Top 5 Full Stack Web Development Tools To Use In 2021

Events in Scrum or Ceremonies

Key ceremonies or events of a scrum team are as follow:

  • Sprints:  Sprint is the basic unit of work for a Scrum team. It is predefined length events of one month or less for creating consistency. A new Sprint starts quickly after the previous Sprint concludes. Everything related to development, planning, review, etc. to achieve the product goal can happen within Sprints.

Keeping Sprint short is advisable because if it is long, it may become invalid and complexity may rise. Shorter sprints can be easily implemented, used to generate more learning cycles and reduce risks of costs and efforts. Each Sprint may be a short project.

  • Sprint Planning: Sprint planning is a collaborative effort involving a ScrumMaster and  Product Owner and the Entire Agile Team. The goal is to determine what is to be delivered in the Sprint and how it should be done. The ScrumMaster organizes a meeting at the start of each Sprint in which the Product Owner clarifies and explains the product backlog items and their respective acceptance criteria. 

The project that comes from the Product Backlog stages and the deadline is outlined. The entire Agile Team defines the work and effort necessary to meet their sprint commitment. Please note that every Sprint comes with different features.

  • Daily Scrum: Daily Scrum is a 15-minute event for Developers of the Scrum Team. Its goal is to reduce the complexity. It is organized at the same time and placed every working day of the Sprint. Further, Daily Scrum assesses the progress and trend till the Sprint ends. It synchronizes the activities and creates a plan for the next 24 hours. If the Scrum Master or Product Owner are actively working on items in the Sprint Backlog, they participate as Developers. What is more? Three questions are answered individually. These questions are – 
  1. What did I do yesterday? 
  2. What am I going to do today? 
  3. What help do I need? 
  • Sprint Review:  In Scrum, each sprint delivers a potentially shippable product increment. That’s why, at the end of each sprint, a sprint review meeting is organized to showcase all the work that has been completed. The finished sprint is reviewed. In this sprint, a very clear and tangible advancement in the product is presented for the client to see. Typically Sprint Review takes the form of a demo of the new features.
  • Sprint Retrospective: It is a recurring meeting, held at the end of a sprint. The goal is to focus on what went well during the previous sprint cycle and what needs improvement for the next sprint. This stage implements improvements in the development process. In fact, the goal is to detect possible process improvements and generate a plan for implementing them in the next Sprint. It is among the most essential parts of the Scrum framework to develop, deliver, and manage complex projects.

Scrum Artifacts

“The goal of retrospectives is to help teams to continuously improve their way of working.” – Ben Linders

Scrum Artifacts bring transparency to the key information that a scrum team uses to understand the product that is being developed. Based on this, the team also evaluates actions performed during the project. The main agile scrum artifacts are Product Backlog, Sprint Backlog, and Increments. 

  • Product Backlog (PB): It contains everything that the product requires for satisfying potential customers. Prepared by the product owner, the functions are prioritized according to what is more and less important for the business. PB’s goal is to let the product owner answer the question “what should be done.”
  • Sprint Backlog (SB): It is a subgroup of items from the product backlog. The team selects these items to perform during the sprint in which they are going to work. They set the duration of each Sprint. In general, the sprint backlog is displayed on physical boards called Scrum boards that make the development process visible to everyone who enters the development area.
  • Increment: It is the sum of all the tasks, user stories, user cases, product backlogs and any element that was built during the sprint and that will be made available to the end-user in the form of Software.

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Planning in Scrum

All the team members including the Product Owner, Scrum Master and Development Team participate hold a meeting at the beginning of each Sprint. All members should be aware of the Sprint Goal. 

This is the point where the development team designs a plan to achieve the Sprint Goal. This planning allows you to confirm whether or not the sprint goal has a workload as per the duration stipulated for the Sprints. The stipulated duration is 2 to 4 weeks).

In the planning, the client lets you know the results to be achieved in that Sprint. He also explains the requirements for the deliverable product. Then, you need to discuss with the development team to evaluate what elements of the list can be delivered. 

The Scrum Master and the Product Owner are required to collaborate and clarify any aspect of the requirements. Finally, the development team needs to explain how they will manage to organize the team’s work to achieve the Sprint Goal. 

Now that you are familiar with Scrum Methodology and know how it helps. Are you interested in implementing it in your business?