Digital Marketing

7 Lesser-Known Facebook Marketing Tools to Increase Engagement by 153%

Is Facebook engagement giving you a lot of pain?

Does your social media team have a toilsome task every month to increase engagement?

Have no fret!

Facebook engagement can be easier and more worthy than you ever imagined.

You might have found this out the hard way.

At any given time, you can invest hundreds of thousands of dollars in Facebook Ads. And you might get success, but you are spending a ton of money.

If you have a large number of fans but very little actual engagement, you are unaware of the hidden tools within Facebook’s apps, extensions, and insights that could make your Facebook ad a lot more effective.

The real power is beneath these less popular tools. That’s why we have tried to compile these tools here.

Facebook Messenger Marketing

A very few marketers take advantage of Messenger marketing despite it being one of the profitable sources in digital marketing today. It is as simple as it sounds.

  • Messages on Facebook Messenger have an open rate of 55-85%.
  • The Clickthrough rate is 20%, mainly when using chat blasting.
  • A conversion rate of 3-5x higher than Facebook desktop ads.
  • Its marketing costs 30-50x less than Facebook ad campaigns 

The best way to get started with Facebook Messenger marketing is by hiring digital marketing experts at Jivaso.

Also, read YouTube Update: Automatic Live Captions Available for All Channels Now

Comment Guard

Comment guard (Private Reply via Messenger) is a marketing feature of Facebook Messenger. It lets you add new contacts to your contact list when they comment on your Facebook post.

How ‘comment guard’ works –

  • Post something on Facebook. Let users comment on your post.
  • When someone comments on the post, they automatically get a private reply from you in Messenger.

Say, for example, you post something on your Facebook page that has high engagement potential. This could be a contest, quiz, a question, whatever. All the comments aren’t just comments anymore; they turn to be warm leads. 

Use MobileMonkey to pull this off, but it’s really easy.  MobileMonkey is an online platform to run your Facebook Messenger marketing efforts.

Click to Messenger Ads

Click-to-Messenger ads is a normal Facebook ad. It can be placed wherever just like any other Facebook ad can appear such as News Feeds, Stories, and even on Instagram. When a user clicks on the ad, they are redirected to Facebook or Instagram to the Messenger app. They are brought directly to a chat with your brand, which your bot will immediately initiate to respond. You can set your chatbot to ask users questions and send them offers based on their responses.

The ad looks like this:


Warm Engaged Invites

One tool that you can use for building your Facebook audience is that you can invite those who engage with your Facebook page. Invite them to become a fan of your page. 

Using this hidden Facebook marketing tool, you can see the people who engaged with your post and can invite them to like the page. 

The reason why this is important is that you can target engaged people. If you have a large number of Facebook fans, but you lack when it comes to engagement, Facebook’s algorithm will punish you.

So it is advisable to recognize those people who will be engaged. Use this tool and decide to manually invite engaged people.

Learn about Your No-Nonsense Copywriting Guide

Send Personal Invites in Messenger

Another marketing tool is to invite your friends to like your business page. Also, send the invitation in the Messenger. This will enable you to personalize the message and give them two touches instead of just one. 

For this, follow the below insertions –

  • Click on the “Community” button on your Facebook page.
  • Invite Friends to Like Your Page

Here, you will be able to invite friends and create a personalized message. However, it is essential to check the box at the bottom for sending the invite using Messenger.

Messenger Drip Campaigns

If you have been associated with digital marketing for any amount of time, you better know how powerful a compelling drip campaign can be. 

Drip campaigns automate messaging for your audience even if they join for 1 minute or forever. It is good to design campaigns that nurture your key audience segments, whether they came in from a webinar or ad or whether they are top of the funnel or use your product regularly.

 A good Facebook Messenger drip campaign can increase your potency by 10x. Again, the power lies in the chatbot builder. Get the benefits MobileMonkey’s drip campaign feature for this.

The good thing is that a Facebook drip campaign can be completed in a few minutes or hours, unlike an email drip campaign that can take days or weeks to complete. 

In addition, when you use a chatbot, the whole sequence can turn to be interactive. You will be able to create multiple choices as well as engage users on a deeper level.

Page Competition Gauge

One of the most important marketing tactics is to understand who your competition is and what they are up to. This practice allows knowing who your competition is. Thanks to Facebook’s algorithm that has figured it out.

For using this feature, you should go to the insights of your Facebook page. From insights, scroll down until you see ‘pages to watch.’

By default, Facebook features to display five potential competitors. However, you have an option to view more by clicking “See More Suggested Pages.”

If you choose to add a competitor to your watched pages, you can keep up with their growth rates, activity, total likes, and the frequency of their posts. With this information, you will be able to understand how you are doing and what needs to be done to achieve your goals and stay ahead of your competitors.

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Software Development

How to Develop Shopify Custom Checkout App and Optimize Checkout Process?

Shopify is a subscription-based software that allows merchants to set up an online store and sell their products. These days, thousands of online eCommerce websites are using Shopify as the framework for their web pages.

Although Shopify allows extensive front-end customization, the checkout process follows a standard format. Many merchants want to design a custom checkout page for increasing their conversion rate and minimizing the number of abandoned carts.

Quick Facts

  • About 60% of carts are abandoned during the checkout phase
  • In an online business’s success, an e-commerce business with a high rate of 86% checkout optimization plays a crucial

A well-designed app is created with quality features that streamline the checkout process and increase consumer confidence.

Goals of Shopify Custom Checkout Page – There are many websites that use standard Shopify checkout pages without making any changes in them. This page guides the consumer through the entire process of inputting billing and payment information. When a consumer finalizes the sale, the website responds to him with a ‘thank you’ page.

Nevertheless, checking out is a process where users are most likely to prevent themselves from doing a transaction. This may be because they have become careful enough about their financial information and attentive to their time. 

So, if any part of the checkout process is doubtful or unclear, consumers are very prompt to quit the page. 

The team of custom checkout developers must understand these two primary objectives – 

  1. First, expert developers want to streamline the checkout process so that it consumes less time for users
  2. Second, they want the website to offer clear cues that everything is improving as per the requirements

Autofill technology is the first step towards making the checkout process faster than ever. Google Search Engine will fill out the shipping and billing addresses as the consumer types.

Also, learn about Top DevOps Tools You can Use in 2021 for Your Business

Integrating Additional Payment Methods – When you offer multiple payment options to consumers, it makes easier for them to shop at your site. It is good to integrate the checkout page with a trusted payment processor that will allow Shopify to secure the payment of consumers done with credit cards, debit cards and digital wallets.

Clear Discount Information – Another way to encourage conversion is to highlight exclusive discounts during checkout. When customers see special offers and discounts, they are more likely to buy now rather than postpone it for tomorrow.

Increase Confidence with Visual Badges – Always remember to include digital trust badges because these badges let your audiences feel more confident about the purchase process on your site. The site should share information about encryption, merchant guarantees and other security measures, through these visual tokens.

Optimized UI – The checkout process should not take too long. If it takes too much time, consumers will walk away. Add a progress bar because it will encourage a complete transaction by giving your consumers a sense of where they are in the process. 

You may also like to know Why You Should Use DevOps in Your Business Process?

Want to Hire a Shopify Development Team?

The Development Process

There are some challenges in developing a custom Shopify checkout app. Although businesses are not using the standard Shopify page, they hardly want to give their prospective consumers a sense of anything unusual. Developers need to let consumers experience a smooth transition to the custom page and a simple process.

Shopify Checkout API Access: For a smooth transaction, information must range between Shopify and the custom checkout app. When you hire talented Shopify app developers, they make this connection through the Shopify checkout API – cart data transfer to the app, and checkout information travels through the API and back to Shopify as needed.

Payment Gateway Integration: The integration of payment gateway is another crucial factor Shopify developers need to work on. Your development team needs to connect to a payment platform directly from the app. This arrangement reduces the processing time.

Payment Response and Thank You Pages: When creating a custom checkout page, keeping in mind users is of utmost importance. Your consumers need reassurance that computers do not. The checkout app should post a response from the payment gateway to intimate users about their successful financial transactions. This keeps users engaged. 

Note that the app should also send information about successful financial transactions to merchants so that they can keep a digital record.

At the end of the process, the app showcases a Thank You alert that lets users know the sale is finished. Such reports when shared with the user instills confidence in the checkout process.

Benefits of a Custom Checkout App for Merchants

Many merchants will gain benefit from a custom checkout app. 

  • Flexibility – The app comes with the flexibility merchants need. This is important because you may experiment with new products and business models.
  • Integrate trusted payment provider – Custom app development allows the checkout app to integrate with a payment provider that the merchant trusts.  New businesses can link to a new gateway as they look for the right fit.
  • Software Configuration – The shipping partner of a business can change as it grows or carries new products because an experienced development team can easily configure the software to share address information with the shipping provider automatically.
  • Smooth Checkout Process –  A custom Shopify checkout app ensures a smooth checkout process which may put shoppers in a buying mood.
  • Display Popular Products – As a merchant, you can showcase your popular products that a shopper can add to the order without re-entering the information.
  • Better Conversion Rate – A Shopify custom checkout app combines a secure checkout with an optimized process. This is designed to have a user-friendly structure that leads the shopper from start to finish. Thus, you can see an increased conversion rate.

Your Trusted Partner for Shopify App Development

Shopify development team at Jivaso comes with 10+ years of experience. They are knowledgeable, skilled, competent and dedicated. They offer custom front-end services to ensure a unique, branded look. Jivaso development team also works with the back-end by creating seamless integrations and a custom checkout page. Besides, you can get complete digital marketing services to promote your brand. So, partner with us and we will offer you the best checkout solutions, thereby increasing conversion rates of your eCommerce Shopify store.

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