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Ecommerce

Display Products for Free As Google’s Integration with WooCommerce Live Now

Google has integrated with WooCommerce for easy product uploads. Following the integration between Google Shopping and WooCommerce, which was originally announced at Google Marketing Live, it is now easier for commerce and retail partners of all sizes to reach an increased number of audiences across Google’s shopping platforms, including Search, Shopping, Image Search and YouTube.

Benefits for WooCommerce Users

The integration allows WooCommerce users to showcase their products and inventory across Google properties for free with easy setup within the WooCommerce platform. WooCommerce’s 4.4 million merchants are now able to upload their products to Google, run ad campaigns, create free listings and review performance metrics in just a few clicks without leaving their WooCommerce dashboard. Users on the global ground can use it.

To be precise, online shopping during COVID-19 was up 44% according to Digital Commerce 360. Experts have expected it to remain high because a large number of consumers are now used to the safety and convenience of online retail. With Google’s extension for WooCommerce, merchants can sync their store with Google to list products for free, run ads, and track performance without leaving their dashboard.

Hire A Talented Team of WooCommerce Developers

Google Listings and Ads Extension For WooCommerce

Learn about Google Listing and Ads Extension and what retailers can do with it. Google Listings and Ads extension focus on fulfilling three main objectives for retailers:

1. Connecting With Google Merchant Center

Getting the WooCommerce store synced with Google Merchant Center lets everything about the store and its products available to customers when they search on a google platform. If new products are added or old products are removed, such information is updated automatically.

2. Creating Free Listings in Google

As a retailer, you are able to list your products or services for free in the Shopping tab. This will allow products to appear in search results, image search results and Gmail.

  • All your in-stock products in the Merchant Center can be served as free shopping listing access Google services.
  • You can pay for ads if you want your products to be more visible in shopping listings. However, it’s free to be included.
  • Stores automatically opt into free listings. From there, they can choose to run a paid Smart Shopping campaign.
  • As a retailer, you will be able to run free listings and paid ad campaigns at the same time.

Running free listings and ads together in US have seen an average of over 50% increase in clicks and over 100% increase in impressions on both free listings and ads on the Shopping tab

...from Googie Reports

3. Boost Traffic & Visibility With Shopping Ads

Google’s extension for WooCommerce offers retailers smart shopping campaigns. You can promote your products across Google Search, Shopping, Gmail, YouTube and Display Networks by creating Ads. Note that these campaigns integrate Google’s machine learning with automated bidding and ad placements. This will allow you to boost conversion rates and tactically display ads to audiences searching for your products.

When you install Google Ads & Listing extension as WooCommerce retailers, you will have an option to connect with your Google Ads account. After successfully connecting the account, you can choose your budget and launch a campaign right from the WooCommerce dashboard. WooCommerce recommends starting campaigns with a suggested minimum budget and adjusting it at any time. The dashboard will generate a report on campaign analytics allowing you to see how ads are performing.

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Categories
Digital Marketing

Google Expands Editing Capability for GMB Profile in Search and Maps

Google is always committed to building tools that make it easier for business owners to update how their business appears to potential customers on Google Search and Maps. With this goal, Google has expanded editing capability for GMB (Google My Business) profile in Search and Maps as well as has started offering Pointy – a platform that enables local businesses to get their inventory discoverable online. A free trial of Pointy is available until September 30. 

Being available on GMB is one of the key segments of digital marketing services. Expansion of GMB profile editing capabilities in Search and Maps is a welcome move during the pandemic. With this –

  • It is easier to show what your business offers on Google
  • You are able to add your local service offerings to your GMB profiles directly from Search. 
  • Local service offerings can be related to ground wire installations, construction, auto repair, eyelash extensions, hair styling, plumbing, leak repairs, etc. 
  • As a local business,  you can schedule Google Posts directly within Search

Note that feature to edit GMB profiles from Google Search and Maps was first introduced for search in 2017. It was expanded to Maps last year. 

Last year. we added ways for you to change basic business inform... message your customers and see detailed insights. A. now. as we .ad into Intemabo.1 Small Business We.. we have even more ways for you to update your Business Profile — all Directly from Search aryl Maps. You can add details. such mu contact Information and opening hours. and create Posts to share updates. Ike special offers or new offerings, right from Google Search

...from Google blog

You can now create posts about upcoming events, such as when and where events are going to happen or whether you are throwing a reopening party or hosting an online tasting.

Also, learn about keyword stuffing in Google My Business (GMB)

Updating GMB Profile

For updating your Business Profile on GMB from Maps:

  • Login into the Google account linked with your business and tap your profile picture followed by ‘Your Business Profile’ on Google Maps.

Updating your Business Profile on GMB from From Search – 

  • Login into the Google account linked with your business and tap your profile picture. Type your business name or ‘my business’ into Google Search.

If you are a restaurant owner, you are now able to add menu items to your GMB profile from Search and Maps. Google is also coming up with an update to add ordering options such as delivery or pick-up from search. 

Moreover, restaurant and service business entrepreneurs can now facilitate online bookings through their GMB profiles from Search. To enjoy the benefits of this feature, you must sign up with a Reserve with Google Partner.

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How to Show Customers Your Services?

  • For Auto Repair, Construction and Hair Styling -Google allows using ‘Edit profile’ menu on Search and easily update the services you offer. If applicable, you can update the local areas you serve.
  • For beauty and personal care businesses – Beauty and personal care businesses can show off their specialties like box braids, eyelash extensions, curly hair, balayage, beard trims, or dreadlocks.
  • For Service Or Restaurant Business – If you are associated with restaurant businesses, you can facilitate online bookings through your Business Profile — right from Google Search. Once you sign up successfully with a Reserve with Google partner, (the Reserve with Google Partner Portal is an interactive tool that allows you to manage your integration with Reserve with Google) you will happen to see how many bookings customers have made with your business directly on Google.

Know about the Most Suitable Time to Post Content on Facebook, Instagram, Twitter and LinkedIn

Free Pointy Trial

Google is also offering ‘POINTY’ for free to eligible retailers through September 30. It acquired Pointy in January 2020. Pointy  uses a hardware device (shown below) that attaches to a point-of-sale barcode scanner to pull its image, title and description to add it to Surfaces across Google.

Who’s eligible?

  • Businesses in the Canada, USA, UK, Australia, and Ireland
  • Those retailers with physical stores using wired barcode scanners or compatible point of sale systems and sell products  with manufacturer (UPC/EAN) barcodes. 

Local Opportunity Finder

In a separate blog post, Google has also announced to have launched a new tool called Local Opportunity Finder, which is very useful when it comes to digital marketing. This tool is designed to help local business owners by providing customized recommendations to improve their visibility on Search and Maps. 

As a business owner, you just need to enter the name of your business into the tool and Google will provide a list of resources, such as how to respond to reviews or tips for uploading photos. 

Why You Should Care

  • Being able to update profile on ‘Google My Business’ from Search or Maps keeps your audiences up-to-date about how your business is operating
  • Your customers will easily know what you are currently offering
  • Pointy can be a smart solution for SMBs that want to get their inventory online
  • Free trial of Pointy helps local businesses reach a decision about whether it’s worthwhile to invest in such a platform.

To conclude, capability to expand GMB profile in Search and Maps is a potential step taken by Google. It is important for you to show updated information and details to people when they search for your business in Google. This makes your business stand out like what service you offer and when you are open.

4 Post-Pandemic Marketing Strategies to Survive and Thrive Your Business

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Software Development

Top DevOps Tools You can Use in 2021 for Your Business

DevOps isn’t only a developmental mutation, it requires sophisticated tools to come to fruition. With the development of technology, diverse DevOps tools have been designed to make collaboration and development more manageable. However, these tools are not one-size-fits-all. So, evaluating the best ones for your business can be confusing and intimidating.

With that in mind, we’ve pulled together a list of well-loved DevOps tools you can use in 2021. These tools are open source and allow orchestration, microservices networking, CI/CD automation, configuration management, full-stack monitoring. They help ensure automation, transparency, and collaboration within your business.

Below are 5 popular and most preferred open-source DevOps tools for use in 2021.

#1 Docker

Docker is a popular free open source platform you can use in 2021 to ship, build, and run applications as a lightweight container. Containers package up libraries, binaries, configuration files, and dependencies required for a program to run. It is an excellent resource for expanding, packaging, and running apps irrespective of used operating environment. Using Docker Engine, receptacles can be accessed, which can help produce applications in a remote environment. Used by the world’s top enterprises like Adobe, Netflix, AT&T, PayPal, Docker reduces infrastructure costs.

Salient Features of Docker

  • Docker is Simple and allows faster configuration
  • It enhances productivity
  • It can run anywhere
  • It is good for security management
  • It facilitates distributed development
  • It works with AWS and GCP
  • It simplifies cloud migration
  • It allows adding features 
  • It runs in Windows, macOS, and Linux
  • It integrates with deployment pipeline tools like GitHub and CircleCI

#2 Git

One of the highly recommended open-source DevOps tools, Git is a free version control software. It is used by industry tycoons such as Amazon, Microsoft, and Facebook. It increases speed and data integrity for non-linear, distributed workflows as well as allows businesses to track the progress of development and coordinate work.

Salient Features of Git

  • Git has the GPL v2 license
  • It is scalable and can support collaboration
  • It works on Windows, macOS, Linux, Solaris, and AIX
  • It records history
  • It supports non-linear development
  • It performs backups 
  • Git is easy to learn and can easily be used by beginners and experts alike
  • It comes with staging environments, multiple workflows, check-in, and various local branching

Also, read Why You Should Use DevOps in Your Business Process 

Want to hire a software development Team?

#3 Ansible

Image Source: Medium

Ansible is all about automation, sponsored by Red Hat. This open source DevOps tool is used to automate things like software provisioning, networking, cloud provisioning, application deployment, configuration management and other tasks. It is easy to assemble. You just need a text editor and command line. Ansible helps you lower the costs of infrastructure. It uses a simple syntax that is written in the YAML language. One of the greatest achievements of the Ansible tool is that it is used by NASA.

Salient Features of Ansible

  • Ansible is good for security and compliance
  • It works on Windows, macOS, Linux, and Unix systems
  • It allows faster productivity and easy scalability 
  • It effortlessly manages complicated deployments 
  • It is lighter than Puppet and a perfect tool for small teams
  • It integrates seamlessly with other tools such as Jenkins

#4 Puppet

Image Source: G2

Puppet is another DevOps tool that allows businesses to manage different software lifecycle stages and automate software inventory, delivery, and performance. This open-source tool comes with a decent track record and hundreds of modules. It is simply integrated with different platforms. It is one of the highly recommended DevOps options to work on a small-level project. Moreover, Puppet helps in patching, provisioning IT infrastructure, managing and configuring software components and accessing cloud infrastructure and data centers. Commercial software of Puppet offers out-of-the-box reporting, node management, orchestration, product support, and access control

  • Puppet is a base system configuration 
  • It manages web servers
  • It manages database systems
  • It manages middleware/application systems
  • It is a model-driven tool that needs limited use of programming language.
  • It’s written in C++, Ruby, and Clojure
  • It works with Windows, Linux, and Unix-like operating systems.

Want to hire a software development Team?

#5 Jenkins

Image Source: CrowdStrike

Jenkins is one of the finest DevOps tools to automate building, testing, and releasing code. It enables developers to automatically perpetuate code into the repository, drive test cases, and fetch reports collected after testing. It also streamlines building and deploying your projects. Its extensible automation server works great as a simple CI (continuous integration) server or a hub for continuous project delivery. 

Further, Jenkins lets you write and deploy new code faster and presents quick feedback, notifies you if a sprint is leading to a broken build. Your team can easily QA each step of the build process. Plus, a huge library of plugins allows them to integrate it with many of the other DevOps tools in your toolkit.

Salient Features of Jenkins 

  • Jenkins is easy to install, distribute and configure
  • It supports 100+ plugins to integrate with almost every tool available in the CI/CD toolchain
  • It’s a self-contained program on Windows, macOS, Linux, and Unix systems
  • Its super extensible feature through plugins allow you to perform various additional functions
  • It can be used as a CI/CD tool for any software development project
  • It allows developers to integrate changes easily, monitor repeated tasks, and detect issues quickly

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Summing Up

Using DevOps tools for your business is beneficial as it automates the software deployment process. The above listed are some of the most reliable and easy-to-use tools you can use to automate that process. They are not only about shipping quality code but also efficient execution to improve operations across the board. In 2021, SMEs are placing a lot of effort to wrangle the effects of introducing a microservice development style.

If you are looking for support to streamline the software development process, choose our DevOps experts who will help you future-proof your projects. Get in touch for immediate help.

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Categories
Software Development

Why Should You Use DevOps in Your Business Process?

Benefits of DevOps for Your Business?

Do you want to know how to improve software development and delivery process? 

You probably need a DevOps tool. Use of DevOps helps in improving the development and delivery process of software in different profit or non-profit organizations, educational firms, government entities, and other establishments.   

Below statistic uncovers how important DevOps is when it comes to scaling the software development process. 

According to the survey, 

  • Approximately, 80% of respondents considered that DevOps is somewhat important.
  • Half of them claimed it is extremely important.
Source: Statista

What is DevOps

DevOps is a set of tools and practices, combining IT operations and software development to enhance the capacity of a company. It reduces the development cycle, continuously creates and delivers applications and services more robust and agile when compared with general software development processes. Top brands like HP, Amazon, Etsy, Netflix, Adobe are using DevOps.

Key Elements Of Using DevOps

MicroservicesInfrastructure as CodeContinuous Delivery
Monitoring & LoggingContinuous IntegrationCommunication & Collaboration

You can probably store up trouble in introducing DevOps in your business process. So if you do not want to use it, you have an option to avail DevOps consulting services at Jivaso, a trusted software development company in Toronto, Canada. 

Want To Hire A Software Development Team?

Let’s get ahead and explore the benefits of using DevOps in your businesses.

Benefits of Using DevOps in Your Business Process

With support of the DevOps team working with you, you can leverage DevOps tools in the software development process. 

  • Early Bugs Detection: The collaborative DevOps environment will allow you to promote the practice of ‘Knowledge Sharing’ across teams. Constant monitoring, automation, and code testing help improve software quality. Your team members can share their feedback, which further helps detect bugs earlier.  
  • Better Customer Experiences: DevOps allows you to:
  1. enhance restoration times by 24x
  2. reduce chances of failure by 3x
  3. improve development rate  by 200x

Automation of the software delivery process becomes executable, assuring accuracy, authenticity, and durability of an application after each new release. Since the applications function seamlessly, you reap the benefits of greater customer satisfaction.

  • Super Collaboration: DevOps ensures super collaboration within your team members, empowering them with an optimal mechanism to upgrade agility. It creates a well-suited environment of mutual integration, conversation, and collaboration across global teams in an IT firm. 

With the influx of such an awesome DevOps environment, the old and impotent set of limits are getting blurry day by day. With the successful use of DevOps, all your team members become accountable to meet customer demand and deliver projects in a predetermined time frame.

Also, read 5 Best Automation Testing Tools For 2021

  • Fast Delivery Time: Constant and delivery of accurate software, self-regulation, and a fast feedback cycle are the central principles of DevOps. These features make your software development process more efficient, effective, and agile. You can leverage automation for granting SDLC (Software Development Life Cycle) seamless flow. With a collaborative environment, DevOps has the ability to give scope for prompt and incessant feedback so that any glitches can be detected and rectified at the same time; this ultimately helps in making fast and on-time delivery.  
  • Avant-garde Solutions: DevOps simplify the processes by promulgating the efficient release, thereby helping your business grow. With full implementation of DevOps, your development team can work like a professional by offering innovative solutions. Your team will have endless scope for doing innovations by fixing the glitches.
  • Endless Release and Deployment: In this day and age, software development practices call for committed teams for constant quality improvement, fast delivery, fewer release cycles, and go-to-market timelines. DevOps features perform all this by employing automation. 

Automated CI/CD pipeline allows DevOps teams to create and integrate code almost immediately. CI/CD is a way to frequently develop and deliver software to clients by introducing automation into the development stages. When QA is installed and automated, it gives developers the ability to pay attention to code quality. Thus, DevOps promotes higher quality, better productivity, and stable and quicker releases.

In a nutshell, DevOps can help you by boosting your business productivity. Hire certified DevOps developers with expertise in DevOps. Doing so will enable you to utilize this set of innovative tools efficiently without any technical glitches.

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Categories
Digital Marketing

Best Time to Post Content on Facebook, Instagram, Twitter and LinkedIn

You have spent hours or a week in researching, brainstorming, creating, editing, and polishing new posts.

Now is the right time to unveil them to the world, right? 

Wait. 

Do you know when the optimal time is to post on social media? Are early morning weekdays the best bet or weekends are optimal hours? 

Do all minutes or hours depict the same value in the eyes of an algorithm?

Many questions are there to answer before showering posts on social media.

To uncover the most suitable time for posting, Hootsuite (a prominent social media management platform) has analyzed over 30,000 social media posts just to ascertain if there are any particular days or times that universally get more engagement on social media than others.

Below is a quick summary of the analysis. This will allow you to publish your posts and receive maximum engagement.

Have a quick look at the appropriate time for different social media.

Social Media PlatformsTiming
FacebookBetween 8:00 AM and 12:00 PM on Tuesdays and Thursdays
InstagramAround 11:00 AM on Wednesdays
Twitter Around 8:00 AM Mondays and Thursdays
LinkedInAround 9:00 AM on Tuesdays and Wednesdays

What do these times mean?

They are the best hours for social media posts if it is your first time and you have no previous posting data, or audience insights to work with. But these times are very common. 

As you become older, tweaking your posting calendar could be a smart way to better fit your audience’s behavior. It will differ so much from the general population. 

Click to read 6 Lesser-Known Methods to Convert Website Traffic Into Leads and Increase Revenue

Also, note that newsfeed algorithms (primarily the Facebook and Instagram algorithm) consider “recency” as a key ranking factor. So, posting content when your followers are online is one of the easiest ways to improve your organic reach.

Many social media algorithms give priority to recency. Why? Because audiences are curious about what's new—especially given how frequently we check our feeds these days.

Best Time for Facebook Posting

As mentioned above, posting content on Facebook between 8:00 AM and 12:00 PM on Tuesdays and Thursdays is fruitful. Hootsuite’s social media team considers 6:15 AM and 12:15 PM PST on weekdays to post on Facebook.

Important Facebook Statistics:

70% of Americans use Facebook at least once a day
51% of Americans check Facebook posts many times per day
Users in America spend an average of 3 to 4 minutes per day on Facebook

Facebook performance and follower activity are important.  3 PM EST every weekday is the right time for Facebook to witness the largest volume of followers. 

Source: Hootsuite.com

Best Time for Instagram Posting

The most appropriate time for the Instagram post is 11 AM on Wednesday. Keep in mind that the Instagram algorithm is common with Facebook’s algorithm. Recency is a major ranking signal. It means that audience behavior is a crucial factor in posting times.

Key Instagram Statistics 

In America, 63% of users check Instagram at least once a day

Instagram use increased to 30 minutes per day in 2020

In 2019, users would spend an averagely of 6 minutes 35 seconds per visit on Instagram 

Best time for Twitter

Best time – 8:00 AM on Mondays and Thursdays.

According to Social Engagement Experts, click-throughs are the most common metric on Twitter. 

When it comes to clicks and engagement, posting tweets during UK and East Coast office hours brings the best results. Morning even on weekends is appropriate. However, you can schedule posts slightly later as well. 

Leverage Technology to Work Remotely Amid COVID 19

Twitter best practices include posting at least 10 times a day depending on your products and services. If you are a big brand with a global audience, tweeting even as often as 20-30 times a day is helpful. Whenever you see the most followers online, decide to neglect people in other time zones. If you are a brand with global consumers, posting content around the clock drives better results.  

Key Twitter Statistics 

More than 40% of Americans check Twitter at least once a day
More than 20% of American people use Twitter several times a day
On average, people spent 10 minutes 22 seconds per visit on Twitter in 2019

Best Time for Linkedin Posting

When it comes to sprinkling content on LinkedIn, the most suitable time is 9:00 AM on Tuesdays and Wednesdays. You can post content between 8 and 11 AM PST. However, experts also suggest posting during mornings, lunch, and evening. These times can be more sporadic and spread out over the day because of the pandemic. 

Schedule your posts on LinkedIn based on what has performed satisfactorily in the past. Check different times to see what works the best for your business. When it comes to the LinkedIn algorithm, recency is considered less. What matters is quality, relevance, and trending content.

Key LinkedIn Statistics

9% of users in America use LinkedIn at least once a day
10+% Americans come to LinkedIn multiple times a day
57% of LinkedIn’s traffic come from mobile

Conclusion

Having a presence on social media for businesses is paramount. Consumers trust businesses that are active online. It is often an essential trust metric. But keeping an active social presence can be challenging without a sizeable percentage of your time and attention. You need to know the peak times of social media platforms when their users remain most active.  To engage with many of your audience, you need to post at these peak times. 

A reputable digital marketing agency like Jivaso can help you achieve your social media goal. Our social media experts can operate your account efficiently. They design and bulk schedule multiple posts at once. Leverage their expertise in finding the most appropriate horse that suits you, and schedule your post at the most suitable time. 

Once you set the time, your audience will expect posts at a specific time, and your social media scheduler enables you to send the right content to the right audience at the right times. This increases engagement with your audience. 

You may also like to read Keyword Stuffing in Google My Business.