Cloud Solutions

The Importance of Predictive Analytics in Transforming Data

Prediction is a part of our planning strategy and data is always the most important component of analytics. The role of data is evolving and it is now being used for defining more insights or predictions about different business decision-making skills. The analytics of data analysis for future prediction with the aid of artificial intelligence is termed as predictive analysis and it is one of the most emergency technologies enterprises are planning to use to enhance ROI.

Now the prime question is where to use predictive analytics in an enterprise?

Commonly predictive analysis is used for creating predicting modeling, scoring data, and for forecasting. Here historical data and related analytics are used for prediction of future results. In recent years, Predictive analysis is being used as a supportive tool for big data management and machine learning. As a result, enterprises are trying to use this emergent learning mode in various business niches.  

Predictive analytics now is being used in multiple verticals for exploring new opportunities to boost organizational development and incomes. Some of the areas where enterprises are using predictive analytics are:

Marketing campaigns: Predictive analytics is commonly used in the process of data-based custom-made marketing campaigns to understand mostly customer behavior, verge consumer approach, planning strategy for future campaigning, optimization of ROI and for measuring and observing the key performance indicators.

Boosting operational efficiency:   Enterprises are using predictive analysis to streamline and improve varieties of business operations. For example, it is used for managing logistics, resource planning, inventory management, coordination of supply chain, and managing cross-selling, etc.

Risk management process:  The application of predictive analysis is being used for risk management by understanding consumer reaction for a buying decision with the existing data. The process of predictive analytics helps to guess the probable factors that are influencing a buyer’s buying decision. This application is getting helpful also for determining the risk of buying decisions of consumers hence it is helping in effective risk management.

CRM optimization: Retaining customers is a challenge for every business. CRM analysis is now integrated with the clustering technique and regression analysis, which are related to predictive analytics. These two services help business analytics specialists to create customer groups based on their procurement pattern, demographics, age, gender, etc. factors. Furthermore, predictive analytics can help in optimizing the customer life cycle, which is a definite aid for launching more targeted & result in giving marketing efforts.

Improving employee retention has become more feasible

Some Fortune 500 companies are using predictive analytics to progress and upgrade their HR and employee management strategies. Data from the HR database can be utilized optimizing the hiring process and recognize the best talent of the trending industry. Performance data, as well as employee personality, can be assessed to detect when an employee is expected to leave so that preemptive effort can be applied to retain the best talent pools in an organization.

These are some of the business areas in an enterprise where predictive analysis is gaining its applied popularity. However, there is more potential to explore in the coming days.

Web Development

Maintain Business Continuity And Remain Engaged With Customers During COVID-19

COVID-19 has created panic all over the world, and it’s a big jerk. Social distancing is the only viable way to stop the contamination, and therefore we have become willingly isolated. But the flow of life does not stop here. The show must go on, so are the businesses. During this crisis, the most important point is to maintain the business continuity for business owners and managers, and the sole objective is in staying engaged with customers with a positive vibe for a better future. 

Customers Engagement During Covid-19

Credit goes to the internet, connectivity is an easy to adopt challenge, no point where you are located on the planet. You can stay connected with the world including your customers using the internet and by asserting your online presence in a positive way. During COVID-19 you have to operate from your home, so you have to enjoy the leverages of communication apps, social pages, and collaborative technologies mostly to stay connected with peers and customers. 

Business continuity with employee integration

It is a sheer problem that you have to work physically in a remote mode. So digital integration is the only way to stay active. Staying digitally integrated gets easier with your smartphone. Instant messaging, creating an office group, using Skype, zoom connectivity, etc. can bring you close and closer to your group. You can do the conference, planning, file sharing, and even creating presentations together to maintain continuity.  

Video conference for interactive communication

Visual communication is more powerful than audio support. You can arrange for video conferencing with your potential stakeholders, employees, as well as investors. You can bring international associates on board with the help of virtual video conferencing tools.  Business decision may get a poise, but planning and approval can always be done. 

Stay in touch with the customers

No matter if you are staying/working from home, you can always increase your social media presence. Relevant, positive, and inspirational posts on social media on behalf of your business can surely create a positive impact. You can create a community page where your customers and associates can get united and exchange positive interactions. A sense of community, integrity, and commonality can create a vibe that brings hope. It is a positive impetus to stay focused.

It’s time to unite your followers and stay connected. You can create a hashtag and may encourage your followers, customers, and associates to share their connection with each other.

Be transparent 

COVID-19 has created an international disaster, and that is affecting all types of businesses worldwide. If you have any pending transaction, delivery commitment, or payment obligation, speak to your client or vendor and keep them updated about your next move. 

If you remain open and accessible, it will help your customers and clients to stay positive about you that they can resume the contacts in the near future.

COVID-19 has given us a stiff jerk but it has given us a time to look back on the business strategy. You can always check if you want to revamp your website or if you need some consultancy support to revamp your business. While it’s time to maintain the continuity of business with the technological resource, it is a time to strengthen your business wing for a deep plunge after the crisis gets over. 


Leverage Technology to Work Remotely Amid COVID 19

The infection of COVID 19 has changed the workplace scenario abruptly. The convention work style from the office has become a jerk because coming out of the house and working multiple people under one roof is neither safe nor permissible. So working remotely is very much in practice these days. Worldwide people are working remotely from their homes, and workflow is wonderfully maintained.

Working remotely has become easy amid COVID 19 because of the convenience of technology. But what are the technologies that are helping in staying connected for the employers and employees? It is the power of the internet, but along with that, some apps make communication easier. Let’s check.

Discussion can be done like a regular office

You can use the mileage of WhatsApp for creating a group and for continuing chat programs there exactly as you were doing in your office. Similarly, the use of slack, Zoom, Skype, Discord, Flock programs are there which will help you to share a file, share the screen as well as for doing teleconference with the whole team. Digital meeting and teleconferencing will be as easy as you do in the office. 

Client relationship management tools

You can install client relationship management tools for efficient coordination with your clients. A variety of tools are available in the market for purchase and installation. You will get to manage data, follow-up, reminder, improved communication with these tools. 

Task assignment and delivery by cloud computing

Cloud-based software like Dropbox and above all Google Drive are the easiest ways to create virtual folders, from where uploading and downloading tasks are easy and completely safe. It is a completely transparent way of data and output sharing process and there is least chance to lose the data once it is uploaded. 

You can chat instantly

WhatsApp, Messenger, We-Chat, Vibar are some of the chat apps that you can use for instant messaging with your office colleagues. You may chat one to one, you may create a group as well. You can contact your overseas employees as well as overseas clients with these apps in the most cost-efficient way. You have to use mobile internet or Wi-Fi for this communication. You can send messages, you can use voice call as well.  

Video conferencing

Audio conferences are quite common nowadays. But visual supports in a meeting can make it more effective. In remote working video conferencing can help a lot with it leveraging technology. You need your internet connection, laptop, mobile, and smart cameras like Meeting Owl Pro, etc. Video conferencing can help in understanding the body language of the participants as well as a facility to speak face to face. 

Assess informational needs

Leveraging technology becomes easier and productive when you have predictive analytics tools with you. Business managers or business owners will get excellent leverage with these tools at the time of remote working. Predictive analytics-based tools can help a business owner/manager to ensure that employees can work with their best productivity regardless they are working onsite or from a remote location.  

Social distancing is the need of the day to stop the pandemic due to the COVID-19 infection. But in an office or in a business collaborative effort is the prerequisite to survive and excel. Leveraging these technologies we can work remotely and we can stay digitally integrated, united, and productive at our best.  

Social distancing is the need of the day to avert the pandemic due to the COVID-19 infection. But, in an office or a business, collaborative effort is the prerequisite to survive and excel. Leveraging these technologies, we can work remotely, and we can stay digitally integrated, united, and productive at our best.